• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 - A Selection of Best Cases from Asia-Pacific

on

  • 2,270 views

A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.

A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.

Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.

This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.

We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:


Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com

http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_

We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.

Statistics

Views

Total Views
2,270
Views on SlideShare
2,270
Embed Views
0

Actions

Likes
5
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Social media, Facebook, Facebook likes, Facebook engagement, Facebook friends fans, social CRM, social engagement, community building, ROI, ROSS, return on social spend, 2012 predictionshttp://creativecommons.org/licenses/by/3.0/
  • London Olympics 2012, social media Olympics 2012, SoMe2012, SoMe London Olympics 2012, sports marketing London 2012, Havas sports & entertainment, sports marketing Olympics, flickr, Usain Bolt social media, twitter, 100metre finalhttp://www.flickr.com/photos/31808226@N05/6130296771/http://creativecommons.org/licenses/by/3.0/
  • Sports federations, athletes, brands, real time, athletes on social media, confidence not fearhttp://www.flickr.com/photos/caguard/6094723130/http://creativecommons.org/licenses/by/3.0/
  • Million dollar bloggers, Mexico, latam, $15000 per tweet, blogger networks, bog syndicationhttp://www.flickr.com/photos/suzanneandsimon/1746100681/http://creativecommons.org/licenses/by/3.0/
  • Sport and technology, sport social media, 3d, 4d, slow motion, time lapse, adrenalin sensors, heart monitorshttp://www.flickr.com/photos/pe5pe/3242342574/http://creativecommons.org/licenses/by/3.0/
  • Digital production, digital our-sourcing, agile content, bedroom creators, YouTubehttp://www.flickr.com/photos/walmartcorporate/5793422190/http://creativecommons.org/licenses/by/3.0/
  • Fan sourced singles, 02, Wembley, user generated content, fan royalties, http://www.flickr.com/photos/mwiththeat/3712998374/http://creativecommons.org/licenses/by/3.0/
  • PR, earned media, owned media, paid media, shared media, silo marketing, integration, bloggers,
  • Infographics, video graphics, data visualization, PowerPointhttp://www.flickr.com/photos/ibikefresno/5892802181/
  • Personal content, customized content, shared content, mobile contenthttp://www.flickr.com/photos/sanjoselibrary/2944498979/
  • Roi of pr, accountability, paid media, sentiment, influencer analysis, celebrity marketing, celebrity pr,http://www.flickr.com/photos/cambodia4kidsorg/3290848259/
  • Influencer marketing, pr, celebrities, http://www.flickr.com/photos/9382228@N08/4836210531/
  • Digital amnesty day, switch off, unplug day, Facebook.http://www.flickr.com/photos/brook/33496825/
  • LBS, location based services, social currencyhttp://www.flickr.com/photos/da_belkin/6462640765/http://creativecommons.org/licenses/by/3.0/
  • Live events, green events, recycling at events, carbon neutral, carbon positive marketing, http://www.flickr.com/photos/zoetnet/4212133196/
  • Pop up events, flash mobs, experiential, live event marketing, street marketinghttp://www.flickr.com/photos/vdrg/5458584580/

Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 - A Selection of Best Cases from Asia-Pacific Havas Sports & Entertainment China, Review of 2011 and predictions for 2012 - A Selection of Best Cases from Asia-Pacific Presentation Transcript

  • Havas Sports & Entertainment ChinaReview of 2011 and predictions for 2012A Selection of Best Cases from Asia-Pacific
  • HS&E selected Asia-Pacif cases in 2011 SOCIAL MEDIA/DIGITAL  Viral Marketing  Community management  Advergaming  Mobile Marketing  Seeding  Blogger relations  Social Media PR & CONTENT  Media relations  Influence Marketing  Editorial content  Live Measurement  Celebrities endorsement  …  E-influence  Lobbying  Social MediaEXPERIENTIAL  Media partnerships  Branded TV programs Live events  Cross media strategies Grassroots programs  Product placement Hospitality  Brand TV channels POS animations  Radio programming Street Marketing  Web channels Product sampling  Advertiser Funding Internal incentives Programs Creative/ OOH  … Guerrilla Marketing …
  • THE NIKE SHOUT by Nike or how to create a real-time interactive platform… Whats the story…  In order to show fan support during the AFF Suzuki Cup, Nike used a proprietary software that broadcasts support messages from social media onto the pitch itself Shout out your support!Image Credit: bolasepako  The more than 400K Nike Football Facebook and Twitter fans could write their messages via these two social media platforms  The messages were sent to the Nike Software Tool, and then displayed into the specially designed perimeter boards  Real time messages were displayed on the pitch at the while the game was being played Success  More than 400 messages displayed per game over the 18 game tournamentImage Credit: YouTube  Nike’s SEA Facebook & Twitter community grew by 200K in six weeks, as fans shouted their support AGENCY Go watch the video: http://bit.ly/lJE7xi Why we liked it… Ogilvy  Very interesting real time communication platform, which enables one way communication between fans and players while the event is taking place  Very marketable platform that can be exported to other properties/territories May 2011Image Credit: YouTube
  • SUBWAY VIRTUAL STORE by Tesco or how to increase sales without opening stores… Whats the story…  Koreans are the 2nd most hard working people in the world and Tesco (Home Plus) used this to interact with its consumers. The company tried to overcome the fact that it had less stores in comparison to their competitor E-Mart (leader in the country) with virtual stores implemented in subway stations Bring the store to the peopleImage Credit: YouTube  Although virtual, the displays were similar to actual stores  Users scanned the product’s code with their mobile which allowed them to build an online cart in a very short time. Selected items were then home delivered Success  Number of new registered members rose by 76%  More than 10,000 consumers visited the online Home Plus mall using smart phonesImage Credit: YouTube  Online sales increased by 130% & Home Plus became n°1 in the online market Go watch the video: http://bit.ly/kPKlA8 AGENCY Why we liked it… Cheil Worldwide  The challenge was bold but the campaign was cost efficient. They managed to transform a dreaded task into an intuitive & fun experience, which saved daily time for the usersImage Credit: YouTube June 2011
  • AUTO ROMEO FLIRTING APP by LYNX or how to help male consumers feel like studs… Whats the story…  LYNX’s message to their male consumers is ‘use our product and you will have to fight conquests away with a stick…’. To stress this message LYNX created a new mobile app so that these irresistible men could manage all of these women at onceImage Credit: android-apps The Ladies Man…  An App was created where the Don Juans simply have to compile a few vital stats about the girls they met recently such as name, birthday, eye color or where they met, so that the app can send individualized messages to them automatically  A video on YouTube explained the concept of the app to encourage men to sign in Success  Over 14,500 views on YouTubeImage Credit: androidzoom  High coverage in the blogosphere AGENCY Go watch video: http://bit.ly/njrUeX BBH Asia Pacific Why we liked it…  Even though we highly doubt the actual use of this app in daily life, it is a fun idea to connect with Lynx’s young target group and to create awareness through online coverageImage Credit: YouTube November 2011
  • NY YELLOW CABS by Mc Donald’s or how to use an image to increase sales... Whats the story…  In Hong Kong, McDonald’s launched its Chicken bacon deluxe burger, one of its best sellers from New York  To highlight the launch the brand commissioned a special fleet of typical NY yellow cabs The New York burger for the Chinese socialiteImage Credit: YouTube  Customers simply needed to call a free dedicated hotline to make a reservation in advance. The following day the yellow cab showed up to bring them to the McDonald’s restaurant of their choice, free of charge  Passengers were given a coupon for a free New York style burger  For 2 weeks, passengers could flag them down or wait at one of the NY taxi stands that MacDonald’s installed around the city Success  Big impact on all different kinds of media (blogs, twitter, facebook, national TV…)  Most restaurant sold out on launch dayImage Credit: YouTube  The Chicken Bacon Deluxe became of the fastest-selling burgers for McDonald’s in years Go watch the video: http://hpar.is/4drn AGENCIES Why we liked it… DDB  The effect on sales was phenomenal  McDonalds did an excellent job playing off the image of New York to increase sales and buzz June 2011Image Credit: trendhunterstatic
  • XERUD FORTUNE TELLER BY DUREX or how to overcome cultural barriers… Whats the story…  The condom producer Durex had trouble connecting and informing Taiwanese people about the importance of condoms as the culture is not sexually ‘open’. For that reason, street promoters had difficulties approaching people with the topic of condoms and distributing product samples “See your future”  In order to connect with their target group, Durex installed “Xerud – the Fortune Teller” in several restaurants, bars and clubs where young people gather  Users of the fortune teller machine not only received a fun message about their sexual future, they also received a condom as product sample and information material Success  The machine overcome the strong Taiwanese stigmatism to approach condoms as users of the machines got hands on them without knowing  Product sample distribution increased from 23 samples per hour by street promoters to 77 samples per hour by “Xerud – the Fortune Teller”Image Credit: creamglobal  Conversation with consumers via Social Media has finally started Go watch the video: http://tinyurl.com/3u6jph3 AGENCY Ogilvy Action Why we liked it…  This innovative idea shows that with simple promotion measures even traditional cultural habits can be overcome October 2011Image Credit: advertising.chinasmack
  • THE BIG STAIN by Ariel or how to increase interaction around a very un-sexy product line... Whats the story…  Ariel created a very amusing way to demonstrate the cleaning power of its products using one of the most beloved toys in China - the Wii Stained or clean… Image Credit: theinspirationroom  Starting in Guangzhou, they placed five-story t-shirts around sixty different locations in China  Ariel turned a Wii controller into an everyday household items – Ariel (the cleaning power), ketchup, mustard and soy sauce (the stainers)  Members of the public were invited to cover the giant T-shirts in sauce, then remove the sauce with the Ariel Wii controller Success  113% increase in sales and a 300% increase in brand awareness during the campaign period  Over $1,000,000 in PR valueImage Credit: advertising.chinasmack Go watch the video: http://bit.ly/kRKoSb AGENCY Why we liked it… Saatchi & Saatchi  Ariel managed to combine the product attributes with a Chinese pastime – the Wii  The platform was innovative and entertaining, finding new usage for new technology May 2011Image Credit: theinspirationroom
  • DON’T WASTE YOUR WAIT by adidas or how to promote a brand in one of the busiest places… Whats the story…  Adidas has followed this principle to bring to life its latest Chinese ad campaign titled, “Don’t Waste Your Wait”. It reinforces the sports brand’s “adidas is all in” campaign.  The idea is to encourage people (in particular urban workers) to better use the time they spend “waiting” by engaging with sports and fitness.Image Credit: WEIBO Come and have some punch in the subway!  The outdoor promotion was the highlight of the campaign. Customized padded punch-bags were placed in Shanghai’s subway.The slogan said: “Every year you have to wait on the platform for about 1,824 minutes. Don’t waste your time, come and have a punch to relieve some tension!“.  It was supported by TV, Online, and Outdoor advertising that feature Chinese celebrities to show that:“If even the busiest of celebrities can find the time for sport, using anything and everything as a training object, what’s my excuse?“Image Credit: WEIBO Success  The movie star of the 3rd photo had 1,011K+ fans of China. More than 10,000 forwarded the advertisement on Weibo (China’s biggest microblogging platform). AGENCY Go watch the video: http://bit.ly/rLd4My Why we liked it… TBWA  A fun and ‘integrated’ campaign – an advertising campaign that effectively utilises multiple communication channels to engage people at key moments.  Great advertising without spending fortunes on billboards and TV commercials August 2011Image Credit: campaignbrief
  • MINI LIVE 2011 by MINI or how to promote a mini car to BIG-car oriented fans… Whats the story…  During the MINI LIVE gala several limited edition and customized models were presented to thousands of fans  MINI wanted to find a way to engage its target group which includes people who work in creative industries as artists, fashion designers and movie directors,as well as ordinary people with interesting hobbiesImage Credit: Tudou Let the show begin!  In order to promote the MINI CLUBMAN , famous people were invited as symbols of “CROSS OVER”. The MINI LIVE guests included choreographer Christopher Scott and his dance team The LXD (The Legion of Extraordinary Dancers) , former national women volleyball team member Zhao  Ruirui who also draws comics, and chef Richard Blais, renowned for his innovative cooking.  The new creative features of MINI cars were presented by the brand’s top managementImage Credit: Tudou Success  18,000 people attended the show  People better understood the brand and the cross over identities AGENCY Go watch the video: http://bit.ly/rUWjW5 Why we liked it… QIYI  Innovative content about “cross-over” to highlight MINI”s unique identity towards creative and passionate fans.  Thanks to this stylish show, Mini managed to seduce a Chinese audience who mostly prefers big cars June 2011Image Credit: Tudou
  • ABSOLUT BLANK by Absolut Vodka or how to reconcile Art and Popular Culture Whats the story…  The campaign began with the idea that “All ideas start with an ABSOLUT BLANK.”  To support the global ATL campaign, TBWA aimed to encourage the creative community and ABSOLUT fans to interact with each other, fill in the blank and make the ordinary extraordinary via BTL activations. ABSOLUT Art Collection exhibition 2011  The exhibition made its final stop on the 2011 Asia-Pacific tour in Shanghai in July 2011 Image Credit: absolut.com/cn/blank  The promotion was a celebration of art, creativity and popular culture.  The Shanghai exhibition showcased 20 pieces of original artwork from artists like Warhol, Francesco Clemente, Louise Bourgeois and other Chinese artists  TBWA also created a new Chinese website to promote this event. Success  38,736 followers on the offical weibo account (Chinese Twitter)  Hundreds of guests were encouraged to paint their own blank Absolut bottles, an activity thatImage Credit: absolut.com/cn/blank proved a big hit with attendees. AGENCY Go watch the video:http://v.youku.com/v_show/id_XMjg2NDE0ODg0.html Why we liked it… TBWA  Very interesting platform mixing experiential & digital  Very marketable platform which has successfully been exported to many countries in Asia Pacific July 2011 Image Credit:http://edge.neocha.com
  • BLACK BOX by PEUGEOT or how to re-position the brand’s identity “Motion & Emotion” in China… Whats the story…  Peugeot wanted to present its RCZ within an engaging artistic installation at PhotoSpring – Arles in Beijing and redefine Peugeot’s image as an emotions trigger and facilitator of the arts Enter the Black Box!  HS&E China created the Peugeot Blackbox -- a large-scale camera obscura, the symbol ofImage Credit: Peugeot website photography’s technological origin. Visitors peered inside to discover a video projection of alluring abstractions  The mysterious structure held bright, exciting images, sparking spectators’ curiosity and leaving an impression Success  Local reviews and blogs revealed the impact of the one-month-long installation as having brought a new meaning to the car and the role of Peugeot in the hearts and minds of China’s art world.Image Credit: Peugeot website  Peugeot’s re-positioning enabled the brand to forge a new identity in the media and establish collaborations, present and future, within China’s expanding creative communities AGENCY Why we liked it… HSE  Playing with the codes: in China, cars are often displayed on a regular stage during car shows etc; on the contrary, our installation aimed at attracting visitor’s curiosity by hiding the car. Mai 2011Image Credit: Peugeot website
  • Havas Sports & Entertainment ChinaPredictions for 2012
  • Social Media Effectiveness ‘Beyond Fans and Likes’ After heavy flirting with social media in 2011, brands will go beyond merely looking at Likes and Fans, and start caring and measuring engagement and community building The value of a meaningful relationship will be properly appreciated to build strong communities, CRM programs, loyalty and integrated transactions To prove the effectiveness of social media campaigns, brands will develop more sophisticated measurement algorithms to prove the ROI, more commonly to be known as ROSS (return on social Thanks to Flickr.com- creative commons spend) http://www.flickr.com/photos/owenwbrown/4857593259/ By the end of 2012, successful brands in social media will have focused more upon increasing their levels of engagement with fans, than the number of fans
  • The Social Olympics 2012 London 2012 will be swamped in social media More Tweets, shares, Likes, posts, comments, views will take place in 1 month, than ever before News, scandals, records & exclusives will all be read on Twitter first. Then on the news channels and papers. Footage we aren’t supposed to see, we will. Thanks to Facebook, bit.ly and YouTube There will be more Likes and friends for London 2012 than any other sporting event, ever. It will Thanks to Flickr.com- creative commons remain one of the top 5 trending topics in Twitter http://www.flickr.com/photos/31808226@N05/6130296771/ globally, for 1 month During the 100m final there will be more messages, images and videos shared via social media, than at any other time since the dawn of the world wide web
  • Confidence not fear Federations, athletes, brands and celebrities will embrace the new digital and social landscape with more confidence Those that are un-prepared, under resourced and schizophrenic will continue to fear the new world of communities and communications Athletes will be seen to check-in, update, upload and respond pre, after and even sometimes during a sporting event. Digital devices and applications will relay a kaleidoscope of information about the athlete, in real time, direct to fans and desktops Thanks to Flickr.com- creative commons http://www.flickr.com/photos/caguard/6094723130/ The ability for a fan to get closer to their hero, will present an enormous opportunity for communities and brands
  • Million Dollars Bloggers Cyber PR will become more challenging across online influencers who traditionally would blog or tweet about a campaign for free. This will change in 2012. The world’s first million dollar blogger will be created Already in LATAM, and especially in Mexico, it is not un-common for a blogger to request $15,000 for a Tweet or blog post mentioning or linking to a brand. This emerging trend will spread across the globe Accessing a blogger, will in some instances require Thanks to Flickr.com- creative commons contacting a blog management agency. Blog http://www.flickr.com/photos/suzanneandsimon/1746100681/ networks will manage the syndication of posts across a diverse range of interests and passions
  • Sport & Technology Sport will continue to become more scientific, and technology will bring the most dramatic imagery and revelations to both big screen and little screen Enjoyment of sport, even from an armchair, will become a thrilling experience. No longer a lean back and enjoy, but lean forward and immersion Sports cam technology will bring footage to our screens that we’ve never seen before. From 3D to 4D; slow motion to split screen; helmet cam to ball cam; adrenalin sensors to heart monitors… Thanks to Flickr.com- creative commons http://www.flickr.com/photos/pe5pe/3242342574
  • Agile content : more relevant, less costly Campaigns will be created in days and weeks, not months or years. Real time listening, creation, and distribution will mean a trending topic is acted upon, to create the long tail effect of relevance, overnight Traditional production and content costs will go down, but licensing costs will go up, benefiting bedroom content creators A fan at a sporting event will get rich quick, over the course of the weekend, at the press of a button. His unique content will be viewed (YouTube giving him advertising revenue for his page), licensed Thanks to Flickr.com- creative commons (broadcast revenue) and used without permission, http://www.flickr.com/photos/walmartcorporate/5793422190/ winning a liable case
  • Fan Sourced Singles Artists are increasingly asking their fans to not only suggest or create their album artwork, but to contribute to the actual audio that is released on the single or album. During 2012 we predict an increase in fan sourced audio. More and more fans will contribute to the official release, making the list of credits read like a who’s who of the ultimate fan club. Brands and artists will embrace this collaborative opportunity. A fan will be supersaulted from his bedroom to the 02 or Wembley stage. Royalties will Thanks to Flickr.com- creative commons take this fan from a 1 bedroom apartment, to a http://www.flickr.com/photos/mwiththeat/3712998374/ beach front bungalow.
  • PR in the media and marketing mix There will be a continued integration of PR in the marketing, advertising and customer service mix. Every campaign will have a strong role for PR and this will lead to a stronger and more strategic place for PR professionals around an integrated planning table. Silo’s will continue to be broken down. Earned media, paid media, owned media and shared media will become standard categories for all PR professionals to consider how they plan and integrate campaigns. Thanks to Flickr.com- creative commonshttp://www.flickr.com/photos/42931449@N07/6088751332/ Developing relationships with bloggers in ‘earned media’ will no longer be a speciality of a digital team or agency. All PR agencies will offer this outreach.
  • Infographics and story telling through imagery 2011 saw an explosion in the use of Infographics to decipher an analytical story. More than 500,000 Infographics were created. 2012 will continue this trend, but with the addition of video Infographics. Infographics will evolve with he ability to click through multiple layers of content, creating a rabbit hole of data visualization. Agencies will create presentations leveraging these new formats. PowerPoint presentations will reduce in the number of slides, with more and more information being displayed creatively on one slide. Thanks to Flickr.com- creative commons http://www.flickr.com/photos/ibikefresno/5892802181/
  • Personalized Content Content will be more customized for each target audience based upon location, profile, interests and their networks. Smart filtering and customization will make content more shareable and rewarding. Sharing content across a consumer’s peer groups, will provide another layer of rewards for the consumer. Great content will continue to be viral and shareable. An increase in mobile content, delivered direct to a consumer’s handset will create connections all through the day, the night, and weekend. Thanks to Flickr.com- creative commons http://www.flickr.com/photos/sanjoselibrary/2944498979/
  • PR accountability PR will become more accountable and more accurate in measuring the ROI. Traditional media monitoring agencies will integrate buzz monitoring services and metrics to provide more accurate qualative and quantative results. Every PR agency will provide as part of a campaign evaluation : reach, sentiment, influencer analysis and equivalent media value (through an updated media evaluation tool). Accountability and campaign evaluation will Thanks to Flickr.com- creative commons http://www.flickr.com/photos/cambodia4kidsorg/3290848259/ become more accurate and enable more accurate campaign planning and re-optimization. Clients will request greater accountability and performance related pricing models.
  • PR and the role of Influencers Influencer marketing will not just mean inviting a high profile celebrity to an event. Much of the influencer engagement and marketing will take place online. Influencer identification tools will enable the PR industry to more accurately identify and engage with powerful online advocates. These influencers will be leveraged to not online feature and talk about a campaign, but to be involve din the planning, ideation and evolution of a campaign. Each agency will create their own rating system to Thanks to Flickr.com- creative commons identify the most important influencers pertinent to http://www.flickr.com/photos/9382228@N08/4836210531/ their objectives
  • Digital Amnesty Day 1 day a year, everything will shut down, almost. Companies will ask all their staff to ‘switch off and unplug for 24 hours’. At first employees will be scared and confused. They will scratch their heads wondering how they can perform their job or task, without a digital connection. After 3 hours a smile will spread across their faces. It will be a beautiful day or real relationships and friendships the old fashioned way, face to face. We will re-discover social skills, beyond Facebook. We Thanks to Flickr.com- creative commons will put into perspective the role of digital. It will http://www.flickr.com/photos/brook/33496825/ become a yearly event.
  • Location Based Entertainment (LBE) Sporting venues and stadiums are the second most checked-in places worldwide. The most popular checked-in places are airports Brands, sponsors and rights holders will leverage this opportunity to geo target fans with compelling and shareable content and promotional messages. Having identified a physical fan, data will provide an on-going and customized relationship back to their home 2012 will see a huge increase in the connections between these attending fans, virtual fans and Thanks to Flickr.com- creative commons brand messages. 2012 will become the year of http://www.flickr.com/photos/da_belkin/6462640765/ social currency – more shareable, more entertaining and more personalized
  • Live events get greener Stronger corporate social responsibility, combined with increased consumer awareness of recycling and the need for a cleaner environment, will result in more environmentally friendly events. Sponsors will require event producers to have committed to make the event as carbon neutral as possible. Sponsors will consider this ‘green score’ just as much as the number of attendees and media value. Recycling will have high visibility at each event and be a creative and entertaining activity that Thanks to Flickr.com- creative commons attendees warmly embrace. http://www.flickr.com/photos/zoetnet/4212133196/
  • Pop Up Events and Experiences Whilst large scale events will remain a key feature of a brand’s yearly outdoor calendar, increasingly brands will take to the streets, beaches and parks with impromptu pop up events. There will be equal investment in large scale one offs with small socially promoted flash mobs. Mystery and intrigue will be created in the run up to a pop up event, but only announced in the last 48 hours through social media. Thanks to Flickr.com- creative commons http://www.flickr.com/photos/vdrg/5458584580/
  • OUR SOURCES OF INSPIRATION http://www.venturebeat.com  www.trendcentral.com  http://www.mediapost.com/publications/ http://www.businessweek.com/the_thread/brandnewday/  http://www.agentwildfire.com/ http://trendwatching.com  http://www.springwise.com/ideas/ http://mashable.com/  http://www.trendhunter.com/ http://www.nma.co.uk/  http://adage.com/ http://www.partnershipactivation.com/  http://www.psfk.com/ http://www.fastcompany.com/  http://blog.becausexm.com/ http://brand-e.biz/ http://www.eventmarketer.com/  http://www.docnews.fr http://www.bloguerrilla.it/  http://www.contagiousmagazine.com/ http://www.adforum.com/index.asp  http://blogopub.tv/ http://www.adweek.com/aw/index.jsp  http://www.gaduman.com/ http://adverblog.com/  http://www.paper-plane.fr/ http://mastercom.over-blog.com/  http://www.blogoergosum.com/ http://creativecriminals.com/  http://publigeekaire.com/  http://trendspotting.com/ http://clients.pcni.fr/trendz/index_en.html  http://www.luckie.com/ http://www.auslatics.com/  http://mpg.com/case-studies.php http://blog.becausexm.com/  http://www.electronlibre.com/ http://trendspotting.com/  http://www.novactif.com/ http://www.luckie.com/  http://fr.blog.buzzparadise.com http://mpg.com/case-studies.php  http://www.wired.com http://www.electronlibre.com/  http://www.techcrunch.comhttp://www.saycheese.co.uk/magazine/SCMAGAZINE2010.html http://www.brandrepublic.com
  • OUR SOURCES OF INSPIRATION http://gregorypouy.blogs.com  http://www.camillejourdain.fr/  http://www.conseilsmarketing.fr/ http://www.woweffect.be/  http://www.jbonnel.com/ http://www.marketing-alternatif.com/  http://www.marketing-chine.com/ http://www.influencia.net/  http://www.darkplanneur.com/ http://www.vanksen.fr/blog  http://www.culture-buzz.fr/ http://blogopub.tv/guerilla+marketing  http://www.webandluxe.com/ http://www.fubiz.net  http://www.narominded.com/ http://www.leblogdebango.fr  http://www.blogoergosum.com/Publiz http://www.artskills.net  http://www.blogpersonalbranding.com/ http://www.tribords.com  http://www.webmarketing-com.com/ http://www.trendsnow.net  http://www.reseaux-professionnels.fr/ http://www.buzzeum.com  http://marketing-insolite.blogspot.com/ http://www.roycod.com  http://henrikaufman.typepad.com/et_si_lon_parlait_marketing http://www.culturepub.fr  http://www.webmarketingjunkie.com/ http://viacomit.net  http://www.creativeguerrillamarketing.com/ www.adsoftheworld.com  http://www.docnews.fr http://theadbuzz.com/  http://up2social.com http://theinspirationroom.com  http://thenextweb.com/dd/ http://www.ibelieveinadv.com  http://www.pariscomlight.com/ http://scaryideas.com/  http://publigeekaire.com/ www.mashable.com  http://www.nicolasbordas.fr/ http://emarketinglicious.fr/  http://gregorypouy.blogs.com/ http://publigeekaire.com/  http://www.minutebuzz.com/ http://www.paper-plane.fr/  http://z-factory.blogspot.com/ http://gregorypouy.blogs.com/  http://www.paper-plane.fr/ http://jedblogk.blogspot.com/  http://www.kesako-le-blog.fr/ http://www.trendspotin.com/  http://mashable.com/ http://curiositycounts.com/  http://www.publiz.net/ http://www.brandingmagazine.com/  http://www.vanksen.fr/blog/ http://www.adverblog.com/  http://www.emarketinglicious.fr/ http://notrelienquotidien.com/
  • For any question, comment or request, please contact us: Xavier Daurian General Manager - China Xavier.Daurian@havas-se.com http://www.havas-se.cn