Presentation on Marketing management case Build a bear by IMDR Pune students.

1. BUILD - A - BEAR: Build a
Memory
I.M.D.R. Pune
Group 3
Pallavi Dudhe (33)
Prakhar Futan (35)
Harshal Gawali (37)
Shivangi Gilotra (39)
Anshul Gupta (41)
Rajas Hambir (43)
Madhurima Hunuswadkar (45)
Kajal Jaiswal (47)

2. CONTENTS
 KEY FACTS
 DISCUSSION & OPINIONS
◦ Need, Wants & Demands
◦ Facets & Exchange in transaction
◦ Marketing Mgt Concept
◦ Value Creation
◦ Customer Relationships
I.M.D.R. Pune

3. KEY FACTS
 Foundation of Build-A-Bear workshop in late 90’s
in the dotcoms era.
 Fast expansion & growth.
 Creating memories by Tangible products &
Intangible services.
 Year round distribution of sales.
 Strategic & Visionary leadership.
 Customer involvement is the key.
I.M.D.R. Pune

4. I.M.D.R. Pune
DISCUSSION & OPINIONS
 Needs Belonging Needs
 Wants Customization,
Personalization,
Owning creation.
 Demand Products offered at
reasonable prices.
Customer as well as
consumers satisfaction achieved.

5. ◦ Tangible
products &
◦ Intangible
Services
I.M.D.R. Pune
EXCHANGE TRANSACTION
◦ Monetary
Profits
Stimuli is created by creating Long lasting Memorie
with customized products

6. MARKETING CONCEPT
 Needs, Wants & Solutions.
 Gaining competitive advantage.
 Customer Satisfaction.
 Earning Profits.
I.M.D.R. Pune

7. Value Creation
COSTS BENEFITS
Monetary costs Functional Benefits of
tangible products
Time & Effort costs Non functional benefits:
Belonging needs &
satisfaction of owning self
creation
Psychic costs
I.M.D.R. Pune

8. Customer Relationships
 Customer centric company likely to succeed
even more.
 Effective retention of customers.
 Tapping unmet needs & fickle tastes of
consumers.
 Internet presence & sales reflects flexibility in
changing scenarios.
I.M.D.R. Pune

9. THANK YOU..!!
I.M.D.R. Pune