CREATED BY HARSHVEER SINGH, JSS NOIDA , during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

1. What Are Some Core
Marketing Concepts ?

2. NEEDS
Basic human requirements.

3. WANTS
Desire for specific objects that
might satify needs.

4. DEMANDS
Wants for specific products
backed by ability to pay.

5. TARGET
MARKETS
Which presents the greatest
oppurtunities

6. SEGMENTATION
Dividing the markets into segments.

7. POSITIONING
Delivering some central benefits.

8. Café Coffee Day strive to build
brand image.
OFFERING
Making intangible
value proposition
physical
BRANDS
Offering from a
known source

9. Product’s
capacity to
satisfy needs as
per customers
estimation.

10. SATISFACTION
Person’s judgment of a
product of a product’s
perceived performance
in a relationship to
expectation.

11. MARKETING
CHANNELS
• Communication
• Distribution
• Service

12. SUPPLY CHAIN

13. COMPETITION
All the actual and potential rival
offerings and substitute

14. MARKETING ENVIRONMENT
• Task environment :producing,
distributing, etc
• Broad environment: demographic,
environment, economic, etc.

15. CREATED BY
Harshveer Singh, JSS NOIDA , during
an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com