3. 3
CLASSIC WAY of asking questions
What is your intention?
Typical reactive feedback trigger…
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
4. ASK YOUR
CONSUMER!
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
5. ANSWER...
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
6. REALITY...
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
7. 7
HIPPOS WAY of addressing questions
Let’s think together
about you
in this context…
Typical pro-active feedback trigger…
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
8. 8
One stop solution
» From early stage to success stories
• Research is not about the techniques and tools but about MINDSET
• We have the ability to discover what consumers really need NOT what
they say they want (emotional behavior is conducted by our
subconscious mind)
• We believe that emotions play an important role throughout the entire
consumer decision process
• Flexible, tailored and ready to implement solutions
• One stop solution
• HIPPOS: isolate insight, test & validate it, propose
solutions, test them, implement and measure
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
9. 9
One Stop Solution
Client’s Business
business Growth
problem
Consultancy Creative Implementation
process multidisciplinary
process Consumer
INSIGHT DESIGN EXPERIENCE
Innovation Research
We consider EMOTIONS throughout the process.
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
10. 10
HIPPOS Innovation Research
» One Stop Solution
• A partnership with Winkle Amsterdam
• Researchers and experienced marketing
professionals together
• Innovative, tailored approach to each project
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
11. 11
Our most successful tools
Co-create in white Predict behavior Identify market
space Spot growth wins Awesome UX
Emo Score - Facial
Lead User Community Opportunity Scan Coding Screener Toolkit Strategy & Design
95% of consumers will Find & prioritize your Get feedback on Quantitative Emotions drive
tell you what you biggest your ideas based on expertise to help consumers. We drive
already know. For real opportunities for the emotional you validate and emotions through
innovation, engage the growth. reactions which optimize for market design.
5% with the big ideas drive people’s wins. Fast, smart User experience is key
just crazy enough to decision making. and actionable is in buying decision.
work: LEAD USERS how we roll.
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
12. A SELECTION OF OUR
SOLUTIONS
1. Lead User Community
2. Opportunity Scan
3. Emo Score
4. Screener Toolkit
Please allow us a couple more minutes to explain our
innovative services in details.
14. 14
Co-create in white spaces
» Tap into your most ingenious consumers Lead User Community
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
18. 18
Predict behavior
» How do people really feel? Emo Score with Facial Coding
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
20. 20
Supporting during Innovation cycle
» From “?” to “consumer”
C
O
?
lead user Creative
forum
community
exploring new
SCREENER agency
N
S
TOOLKIT
Strategy and
insights, explore
new ideas
design,
implementation
U
M
E
R
INNOVATION PATH
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
21. 21
Identify market wins
» Generate, validate, refine … repeat
Screener toolkit
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
22. 22
Identify market wins
» Cont’d
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
23. 23
ABOUT Winkle
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
27. 27
Turning ideas into values, making new things happen
» Winkle
1,400 new ideas 110,000 consumers 31+ markets 30 different categories
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
28. 28
Solutions to create value in innovation
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
29. 29
Some of Winkle’s clients…
Being part of educational excellence at
30. 30
NEW TOOL!
» Winkle VOX – beta version
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
31. 31
ABOUT HIPPOS
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
32. 32
One Stop Solution
Client’s Business
business Growth
problem
Consultancy Creative Implementation
process multidisciplinary
process Consumer
INSIGHT DESIGN EXPERIENCE
Innovation Research
We deliver EMOTIONS throughout the process to create great customer experiences.
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
34. 34
TEST US.
Let’s identify your most important
business problem or opportunity and get
the insight to solve it.
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
35. 35
HIPPOS Innovation Research
» A partnership with Winkle (Amsterdam)
Mihail Stanciu
Strategy & Innovation Director
mihail@hippos.ro
www.hippos.ro
60 Vaselor street, 4th floor,
021255, Bucharest, Romania.
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
36. 36
INNOVATION
SELECT INSIGHT RESEARCH
SMARTEST
TARGET
TEST
INNOVATION IMPLEMENT
LEAD
ONE-STOP-SOLUTION
HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
