1. M. MESSINA Guy Bertrand CV, Sales & Marketing Engineer, MD at MESSINA AND MESSINA 1
Guy Bertrand A. MESSINA 39 ans,
Married with 02 children Po
box: 6752 Douala – CAMEROON
E-pos : ambatinda@gmail.com
BBM : +(237) 6 9482-6128/ 6 7255-2424
Driving license (B)
DIRECTOR OF OPERATIONS & MARKETING
PROFESSIONNALS SKILLS
Management  Vessel acceptability and
successful discharge of the
products to customers
 Invoicing and documentation
followed-up as per company and
regulatory provisions
 Co-ordination of product
dispatches from ship to tank

 Traders Management
 MIS reports preparation and analysis
on product lifting’s and stock levels
as per periodic frequency
 Regulatory Officials and Depot
Operators connection with the
operations of the Depot or Supply
location meeting-up
Working Focus  OMCs
 Marketing
 Accounts Officers
 Depot Officers
 Transporters
 Adept in prioritising
 Strong customer service mindset
 People oriented
 Multitasking and with the ability to
work in a changing environment
 Staff motivation and a good team
Coach
Human &
Operations
Management
 Definition of strategy, sales
and marketing policy
 Prospective
 Study of the competition
 Implementation of the
procurement policy
 Negotiation with suppliers
 Preparation of budgets
 Studies Deployment and realization at
national and international level
 Establishment of strategic partnerships
 Dashboards Development and
monitoring
 Optimizing performance and
cohesion of administrative services,
technical and operations
 Recruitment, training, motivation and
monitoring staff
 Implementation of Public
relation strategy
 Creating campaigns,
brochures, documents relating
to the internal and external
communication  Development and implementation of
workflow tools information in the
company
 Choice of communication routes B to
B, B to C et B to B + B to C
 Supply chain management
 Streamline operations
 Performance Management

2. M. MESSINA Guy Bertrand CV, Sales & Marketing Engineer, MD at MESSINA AND MESSINA 2
EXPERIENCE DE TRAVAIL - DOUZE (12) DERNIERES ANNEES
Since October 2014: TENDANCES EVENT SARL
DIRECTOR OF OPERATIONS
Assignment : Keeping employees motivated and organize appropriate training, to ensure
that the financial objectives and other agreed targets are met in all departments, review of
work practices to see if they are successful and if not, develop alternatives, prospect new
customers and manage the company's client portfolio. Investigate the customer
satisfaction and solve problems. Implement internal procedures and activities related to
general management. Work with managers and project managers to get the best
performance of staff. Lead the company to increase profits.
Results: Development of job profiles for all company staff, writing 30 procedures and 30
forms management tools, writing the firm's business processes. Training projects Leader,
Team Leaders and other resource management and new tools introduced by processes
within the organization by me. Recommendations for MOOV GABON, BACARDI (CONGO
MARTINI), BEL (laughing) Strategic and costing, coaching of 5 Projects Leaders - working
under me on behalf of NESTLE CAMEROON and brands such as NESTCAFE, NESTEA,
CERELAC, NESTLE NIDO, MAGGI.
Feb 2013 - Sept 2014 : GROUP NZUKO (ELMAFI SARL, SORIMEX SARL, SOLINA SARL)
SALES & MARKETING MANAGER
Assignment : Responsible for defining trade and marketing national policy,
development of commercial budgets and operating budgets, analysis of different market
segments and implementation of business strategy with the objectives, analysis of
monthly results and implementation of corrective plans, supervision of 07 heads of
commercial agencies in Cameroon, and monitoring key accounts.
Results : Development of strategic marketing plans and sales action plan, Products
Portfolio Analysis of the three companies of the group and their positioning, Conduct
marketing project (launching of lubricants www.blackbulls.com and www.sunlube.ae );
business performance management, audit of the companies, of the sales force,
distribution network, of the positioning and the regional market programs, definition of
operating segments and Marketing, of strategies and associate MIX , optimization of the
analysis tools, management of strategic business, business plans writing of the three
companies of the group NZUKO. Monthly sales of 400 millions despite continuously
stock outs of products and for a forecast of 600 millions.
Since December 2011:
Jully 2007 – March 2011:
MARKETING/ MANGEMENT CONSULTANCY OFFICE MESSINA AND MESSINA
MANAGING DIRECTOR
Assignment: Designing the overall strategy and business vision. Creation of the
corporate culture, establishment of a management team, validate the budgets,
establishing partnerships and et set up a team to coordinate the company's activities.
Results: Delegation of 30% of my current business, sustainability of the company by the
quality of planning, strategy, process definition, and drafting of major contracts …
organization and orientation of my team (collaboration) so that it appropriates the
success of our business, and face her target success. To this day, I managed to make
my team partners share a common vision rather than simple working tools, because my
role is not to manage a grocery store, but to build a pereine organization.
ACTIVE MARKETING SERVICES
MARKETING, BUSINESS DEVELOPMENT & MANAGEMENT CONSULTANT
Assignment: Define trade policy and national marketing, development of commercial
budgets and operating budgets, analysis of different market segments and
implementation of business strategy with the objectives, analysis of monthly results and
implementing corrective plans, support for sales persons and monitoring of key
accounts.

3. M. MESSINA Guy Bertrand CV, Sales & Marketing Engineer, MD at MESSINA AND MESSINA 3
Results: Development of strategic marketing plan and the commercial action plan,
Analysis of the company and its positioning, Conduct marketing project and business
performance management, companies audit, sales force audit, distribution network
audit, positioning and range of outlets on the regional market audit, definition of
operating segments and marketing strategies and associated MIX, optimization of
analysis tools, management of strategic business, writing the business plan and
development plans, creating of a customer base and prospects of 1000 decisions
makers, recruitment and training of a telemarketing cell, transfer of 30% of prospects
into customers, significant increase in turnover and margin of products in the portfolio.
Jan. 2007 – June 2007: GMC ASSURANCES
SALES EXECUTIVE (GMC YAOUNDE)
Assignment: Definition of Yaoundé agency trade policy and participation to the goals.
Arranging and conducting of commercial service (6 sedentary and 10 sales
representatives), animation of a network of traders, definition of functions, screening and
recruitment of free sales staff.
Results : Increase business efficiency of the agency in seven major accounts, creation
and implementation of the "customer service "quality optimization of the procedures,
creating a customer base and prospects, recruitment and training of a sales team,
dynamic client portfolio, development of sales and bids conversion rate, creation of
monitoring dashboards, 2% increase of sales in 3 months with constant margin.
Aug. 2006 - Nov. 2006: GUINNESS CAMEROON S.A
RESEARCH VOLUNTEER
Assignment: Conducting a survey for consumers of the beer ‘’brand Gordon Spark’’
and a marketing campaign balance sheet for Satzenbrau.
Results: Conducting a behavioral study, use and practice, evaluation of marketing
campaigns (Satzenbrau & Gordon Spark).
Sept. 2004 - Jul. 2005: ISMA BUSINESS SCHOOL
TRAINING CONSULTANT
Assignment: In charge of marketing communication courses and strategy.
Results: High professionalism of participating workers in my course of commercial
communication, commercial and advertising research.
Nov. 2002 - May 2003: CHOCOCAM (Former BARRY CALBAULT, now TIGER BRANDS)
MARKETING & COMMUNICATION CONSULTANT
Assignment: Definition of the marketing plan (product offering, communication, sales
strategy) for the Spread Dough Chocolate activity, candy bar and confectionery.
Implementation of trade policy (price list, sales contracts, promotions), creation of sales
tools, participation in exhibitions and fairs (PROMOTE and YAFE). Monitoring and
coordination of product development projects.
Results : Achievement of organoleptic studies, competitive and business intelligence,
the launch of products and services, establishment of a network of prescribers,
seminars, road show, participation in exhibitions and fairs (PROMOTE and YAFE)...
QUALIFICATIONS AND TRAINING
Education level: Business School
Qualifications: Bachelor degree + 4 (plus 5 Certificates in Management)
2000/2001: Sales Engineer, Marketing, Option (Group INSTEC Business School /Abidjan)
1998/2000: Diploma in Administration and Management (Group INSTEC Business School /Abidjan)
1996/1998: Business Communication & Advertising Diploma (AGITEL Business School /Abidjan)