Presentation: Enterprise Architecture design In 3 Minutes or so

Enterprise Architecture in 3 minutes or so Executive Producer: Adrian Grigoriu Dance through the essential Enterprise Architecture design Music: Busindre Reel. Hevia, J.A. Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

The Enterprise and the EA (Enterprise Architecture) The Enterprise A group of people organised to deliver a product, using technology Enterprise Architecture The Enterprise structure, operation and the blueprint describing stakeholders value streams and the technology and organization resources executing them. Strategic Roadmapping EA enables the Enterprise transformation through its Enterprise wide strategic roadmapping and project portfolio Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

The Enterprise problem and the EA promise The Problem The silo organization, the point solutions duplicating functionality, the unnecessary complexity and the poor understanding of the Enterprise operation causing poor implementations, a lengthening of the decision making, and a failure to deliver in time the business change. That renders the Enterprise unresponsive in a world of growing complexity and change. The Solution The Enterprise Architecture delivers a Competitive Advantage by streamlining your Enterprise, enabling faster product delivery at lower costs, handling the exploding amount of complexity and information and providing greater agility to cope with change. Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

The Business Case, relative to the “No EA” Enterprise, and ROI 12 $ Millions 10 8 EA Initial Enterprise RoEA = Relative Revenue – Relative Cost Investment 6 4 Relative Enterprise Revenue = Revarch – Revnoarch Increases revenue y% through faster and better products on the market 2 ROI Years 0 Year 0 EA Development time 1 2 3 4 5 6 7 8 9 10 -2 Relative Enterprise Costs = Costarch – Costnoarch -4 Saves x% cost for business activities & new capability development -6 8 10 Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Business Reference Map Operations Market & Make & Sell & Value Chain Plan TheDeliver Enterprise Service Governance + Operations + Developmnt Governance Support Development + Services Corporate Services Support Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Deliver/Operate Single Page Architecture QF Customer Contact Customer Environment Campaign Customers Intranet Centres Check-in Boarding Flights Pax Analysis Management Acquisition Centre Service Gates Display Services Market Brand Bags Segmentation Mngment Services Sales CRM Manage Lounge Fleet Product Planning Development Content Business User Mngement Flows Identification Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Inventory Mngment Flight OpSched Planning & Disruption Control:IOC Schedule Schedule/GDI Development Distribution Reporting Warehouse Revenue Payment Load Accounting Mngment Control Crew Bidding Meal Ordering Business Reference Map Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Crew Perform Mngment Fuel Planning Operations Agreements Negotiation Crew Comms Airlines Comms Market & Make & Sell & Plan Deliver Service Single Page Architecture: Developmnt Governance Support key Functions Services Corporate Services and connections Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Context View Qantas Airline Associated Context View Market Sell Service Customers Deliver/Operate Services Customer Holidays Sales Customer Ground In-flight Marketing Management Service Relationship Management Operations Service Management Develop /Plan Enterprise Functions - Consume products Catering Banks Product Development Yield Management -Reservations Loan Ticketing Operations Logistics Government Freight Enterprise Schedule Management Owners Community Crew Management - Provides dividents Engineering/ Maintenance - Regulatory Planning & Payment Deliver/Operate - Provide partsComms/ Crew Loyalty Single Page Architecture Negotiation Performance Management - Provide services Business Reference Map Environment Analysis Campaign Management Customers Acquisition QF Intranet Customer Centres Contact Centre Customer Corporate Service Check-in Boarding Gates Flights Display Pax Services I-Flight Vendors Service Group Services Market Segmentation Brand Mngment Sales CRM CEO Office Legal Risk & Assurance Bags Services PartnersSecurity Safety BI & Reporting Finance Property Enterprise IT Fuel Procurement Payroll People Operations Manage Lounge ... Communi Management cations Fleet Product Content Business User Planning Development Mngement Flows Identification Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Market & Make & Inventory Mngment Sell & OpSched & Disruption Control:IOC Flight Planning Plan Deliver Service Schedule Schedule/GDI Development Distribution Reporting Warehouse Revenue Payment Load Accounting Mngment Control Crew Bidding Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking The Context and Stakeholders’ View Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines Services Agreements Comms Comms Corporate Services Negotiation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Business Functions Map Business Retail Loans Context View Qantas Airline Associated Context View Market Sell Service Deliver/Operate Services Customer Holidays Sales Customer Ground Deliver/Operate In-flight Marketing Service Single Page Architecture Management Relationship Operations Service Management Management Group Services Business Reference Map Environment Analysis Develop Campaign Management /Plan Customers Acquisition QF Intranet Customer Centres Enterprise Contact Centre Functions Customer Service Check-in Boarding Gates Flights Display Pax Services I-Flight Service Catering Product Market Segmentation Brand Mngment Yield Reservations Sales CRM Operations Bags Services Development Management Ticketing Logistics Freight Corporate Operations Manage Schedule Lounge Management Fleet Product Content Business User Planning Development Mngement Flows Identification Engineering/ Crew Management Maintenance Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Market & Planning & Negotiation Payment Management Make & Inventory Mngment Sell & Crew Comms/ Performance OpSched & Disruption Control:IOC Flight Planning Loyalty Plan Deliver Service Schedule Schedule/GDI Development Distribution Corporate Reporting Warehouse Revenue Payment Group Services Load Accounting Mngment Control CEO Office Risk & Security Safety Finance Property BI & Crew Bidding Assurance Legal Reporting Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... The Business Functions Map: the Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines Enterprise structure Services Agreements Comms Comms Corporate Services Negotiation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Business Flows Qantas Airline Associated Services Market Sell Service Deliver/Operate Qantas Airline Holidays Sales Customer Customer Service Ground In-flight Marketing Management Operations Service Management Relationship Market Sell Service Deliver/Operate Management Sales Customer Customer Management Service Ground In-flight Marketing Management Relationship Operations Service Catering Develop Enterprise /Plan Functions Management Product Develop Yield Reservations Enterprise Operations /Plan Management Functions Development Ticketing Logistics Freight Business Functions Map Product Yield Reservations Operations Schedule Management Development Ticketing Logistics Management Context ViewView Context Qantas Airline Schedule Associated Engineering/ Context View Management Crew Management Maintenance Services Market Sell Service Deliver/Operate Crew Management Customer Holidays Sales Customer Planning & Ground Payment Deliver/Operate In-flight Crew Comms/ Loyalty Marketing Service Single Page Architecture Performance Management Relationship Negotiation Operations Service Management Management Management Corporate Planning & Payment Crew Comms/ Business Reference Map Negotiation Performance Environment Develop Campaign Customers QF Customer Enterprise Contact Customer Check-in Boarding Flights Management Pax I-Flight Catering Intranet Centres Centre Analysis Management Acquisition Corporate Service Gates Display Services Service Group Services /Plan Functions Retail Loans CEO Office Risk & Security Safety Finance Property Product Market Segmentation Brand Mngment Yield Reservations Sales CRM Operations Assurance Bags Services BI & Reporting Legal Development Management Ticketing Logistics Freight Operations Enterprise IT Manage Fuel Procurement Payroll People Schedule Lounge Management ... Communi Management cations Fleet Product Content Business User Planning Development Mngement Flows Identification Engineering/ Crew Management Maintenance Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Market & Planning & Negotiation Payment Management Make & Services & Group Sell Inventory Mngment Crew Comms/ Performance OpSched & Disruption Control:IOC Flight Planning Loyalty Plan Deliver Service Schedule Schedule/GDI Development Distribution Reporting Corporate Warehouse Revenue Payment Group Services Load Accounting Mngment Control Crew Bidding CEO Office Legal Risk & Assurance Security Corporate Safety BI & Reporting Finance Meal Ordering Property Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... Business Flows are end to end Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines processes, Value Services Agreements Comms Comms Corporate Services Negotiation Streams Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Information Subject Area 1 Subject Area 2 Entity 1.1 Entity 2.1 Entity 2.2 Business Flows Qantas Airline Associated Services Business Functions Map 1.2 Entity Market Sales Sell Customer Service Customer Deliver/Operate Entity 2.3 Holidays Entity 2.4 Context ViewView Context Service Ground In-flight Marketing Management Relationship Qantas Airline Management Operations Service Associated Context View Management Services Market Develop /PlanSales Sell Customer Service Enterprise Functions Deliver/Operate Subject Area 3 Holidays Catering Customer Ground Deliver/Operate In-flight Marketing Service Single Page Architecture Management Relationship Operations Service Management Management Product Yield Reservations Operations Entity 3.1 Corporate Development Management Ticketing Logistics Freight Business Reference Map Environment Analysis Develop Campaign Management /Plan Customers Acquisition Schedule QF Intranet Customer Centres Enterprise Contact Centre Functions Customer Service Check-in Boarding Gates Flights Display Pax Services I-Flight Service Catering Retail Management Loans Product Market Segmentation Brand Mngment Yield Reservations Sales CRM Operations Bags Services Management Entity 3.2 Development Ticketing Logistics Freight Engineering/ Crew Management Maintenance Operations Manage Schedule Lounge Management Fleet Product Content Business User Planning Development Mngement Flows Identification Planning & Payment Crew Comms/ Loyalty Negotiation Management Performance Engineering/ Crew Management Maintenance Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Corporate Group Services Market & Planning & Negotiation Payment Management CEO Office Make & Services & Group Sell Risk & Mngment Inventory Security Crew Comms/ Performance Safety OpSched & Disruption BI & Flight Planning Loyalty Finance Property Legal Assurance Control:IOC Reporting Plan Deliver Service Schedule Schedule/GDI Development Distribution Reporting Corporate Warehouse Revenue Payment Group Services Load Enterprise IT Accounting Fuel Mngment Procurement Payroll Control People ... Corporate Communi Management cations CEO Office Risk & Security Safety Finance Property BI & Crew Bidding Assurance Legal Reporting Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... The Information exchanged by Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines processes Services Agreements Comms Comms Corporate Services Negotiation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Applications App5 Business Information App2 Business Flows App1 Qantas Airline Associated Services App4 Business Functions Map Subject Area 1 Subject Area 2 Market Sales Sell Customer Service Customer Deliver/Operate Holidays Context ViewView Context 1.1 Service Ground In-flight Marketing Management Relationship Qantas Airline Management Operations Service Associated Context View Entity Entity 2.1 Entity 2.2 Management Market App3 Sell Service Services Deliver/Operate Catering Develop Enterprise /PlanSales Customer Functions Holidays Customer Ground Deliver/Operate In-flight Marketing Service Single Page Architecture Management Relationship Operations Service Management Management App6 Entity 1.2 Entity 2.3 Entity 2.4 Product Yield Reservations Operations Corporate Development Management Ticketing Logistics Business Reference Map Environment Analysis Develop Campaign Management /Plan Customers Acquisition Schedule QF Intranet Customer Centres Enterprise Contact Centre Functions Customer Service ... Check-in Boarding Gates Flights Display Pax Services I-Flight Service Catering Freight Retail Management Loans Product Market Segmentation Development Brand Mngment Yield Management Reservations Ticketing Sales CRM Operations Logistics Bags Services Engineering/ App7 Freight Subject Area 3 Crew Management Maintenance Operations Manage Schedule Lounge Management Entity 3.1 Fleet Product Content Business User Planning Development Mngement Flows Identification Planning & Payment Crew Comms/ Loyalty Negotiation Management Performance Engineering/ Crew Management Maintenance Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Corporate Group Services Market & Planning & Negotiation Payment Management CEO Office Make & Services & Group Sell Entity 3.2 Risk & Mngment Inventory Security Crew Comms/ Performance Safety OpSched & Disruption BI & Flight Planning Loyalty Finance Property Legal Assurance Control:IOC Reporting Plan Deliver Service Schedule Schedule/GDI Development Distribution Reporting Corporate Warehouse Revenue Payment Group Services Load Enterprise IT Accounting Fuel Mngment Procurement Payroll Control People ... Corporate Communi Management cations CEO Office Risk & Security Safety Finance Property BI & Crew Bidding Assurance Legal Reporting Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... The Applications Architecture Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines supporting the Services Agreements Comms Comms Corporate Services Negotiation Business Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Servers and Storage Applications Server5 Server2 Business Information Server Cluster Server1 Business Flows Qantas Airline Associated Virtual App5 Services Business Functions App2 Subject Area 2 Subject Area 1 Map Srver1 Market Sales Sell Customer Service Customer Deliver/Operate Holidays Context ViewView ContextApp11.1 Service Ground In-flight Marketing Management Relationship Qantas Airline Management Operations Service Associated Context View Entity Entity 2.1 Entity 2.2 Management Market Sell Service Server3 App4 Services Develop /PlanSales Customer Enterprise Functions Customer Ground Deliver/Operate Deliver/Operate In-flight Holidays Virtual Catering Marketing Service Single Page Architecture Relationship Management Management Management Operations Service Srver2 Entity 1.2App3 Entity 2.3 Entity 2.4 Product Yield Reservations Operations Corporate Development Management Ticketing Logistics Freight Business Reference Map Environment Analysis Develop Campaign Management /Plan Customers Acquisition Schedule QF Intranet Customer Centres Enterprise Contact Centre Functions Customer Service Check-in Boarding Gates Flights Display Pax Services I-Flight Service Catering Server7 Retail Management Loans Product Market Brand Yield Reservations Operations Bags App6 Segmentation Mngment Services Sales CRM Development Management Ticketing Logistics Freight Engineering/ Subject Area 3 Crew Management Maintenance Operations Manage Schedule Lounge Fleet Planning Management Product Development Planning & Payment Content Mngement ... Business Flows User Identification Entity 3.1 Crew Comms/ Loyalty Negotiation Management Crew Management Performance Engineering/ Maintenance App7 Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Corporate Group Services Market & Planning & Negotiation Payment Management CEO Office Make & Services & Group Sell Entity 3.2 Risk & Mngment Inventory Security Crew Comms/ Performance Safety OpSched & Disruption BI & Flight Planning Loyalty Finance Property Legal Assurance Control:IOC Reporting Plan Deliver Service Schedule Schedule/GDI Development Distribution Reporting Corporate Warehouse Revenue Payment Group Services Load Enterprise IT Accounting Fuel Mngment Procurement Payroll Control People ... Corporate Communi Management cations CEO Office Risk & Security Safety Finance Property BI & Crew Bidding Assurance Legal Reporting Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... The Server and Storage Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines Architecture Services Agreements Comms Comms Corporate Services Negotiation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Networks Servers and Storage Applications Node5 Business Information Node2 Business Flows Server2 Node1 Qantas Airline Associated Server5 Node4 Business Functions App2 Subject Area Cluster Services App5 Router Subject Area 1 Map Server 2 Market Sell Service Deliver/Operate Holidays Server1 Sales Customer Customer Context ViewView ContextApp11.1 Link Service Ground In-flight Marketing Management Relationship Qantas Airline Management Operations Service Associated Context View Entity Entity 2.1 Entity 2.2 Management Market Develop Sell Service Enterprise Node3 Virtual App4 Deliver/Operate Services Holidays Catering /PlanSales Customer Functions Customer Ground In-flight Srver1 Deliver/Operate Marketing Service Single Page Architecture Management Relationship Operations Service Management Management Node6 Entity 1.2App3 Entity 2.3 Entity 2.4 Product Yield Reservations Operations Server3 Corporate Development Management Ticketing Logistics Switch Freight Business Reference Map Environment Analysis Develop Campaign Management /Plan Customers Acquisition Schedule QF Intranet Customer Centres Enterprise Contact Centre Functions Customer Service Check-in Virtual Boarding Gates Flights Display Pax Services I-Flight Service Catering Retail Management Loans Product Yield Reservations Srver2 Operations Node7 Market Brand Bags App6 Segmentation Mngment Services Sales CRM Development Management Ticketing Logistics Freight Engineering/ Subject Area 3 Crew Management Maintenance Server7 Operations Manage Schedule Lounge Fleet Planning Management Product Development Planning & Payment Content Mngement ... Business Flows User Identification Entity 3.1 Crew Comms/ Loyalty Negotiation Management Crew Management App7 Performance Engineering/ Maintenance Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Corporate Group Services Market & Planning & Negotiation Payment Management CEO Office Make & Services & Group Sell Entity 3.2 Risk & Mngment Inventory Security Crew Comms/ Performance Safety OpSched & Disruption BI & Flight Planning Loyalty Finance Property Legal Assurance Control:IOC Reporting Plan Deliver Service Schedule Schedule/GDI Development Distribution Reporting Corporate Warehouse Revenue Payment Group Services Load Enterprise IT Accounting Fuel Mngment Procurement Payroll Control People ... Corporate Communi Management cations CEO Office Risk & Security Safety Finance Property BI & Crew Bidding Assurance Legal Reporting Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... The Network Infrastructure Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines Services Agreements Comms Comms Corporate Services Negotiation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Organization Technology Networks Servers and Storage 1 L1 Org Unit L1 Org Unit 2 Applications L2 OU1.1 Business Information Roles L2 OU2.1 Node5 Node2 Server5 Roles Business Flows Server2 L2 OU1.2 Qantas Airline Associated Node1Map Business Functions App2 SubjectServer2 Node4 Cluster Services App5 Subject Area 1 Area Market Sell Service Deliver/Operate Server1 Roles Sales Customer Customer Holidays Context ViewView ContextApp11.1 Service Ground In-flight Marketing Management Relationship Qantas Airline Management Operations Service Associated Context View Entity Entity 2.1 Entity 2.2 L1 Org Unit 3 Management Market Sell Service Virtual App4 Deliver/Operate Services Catering Develop Enterprise Srver1 Holidays Node3 Marketing /PlanSales Customer Service Functions Customer Ground Deliver/Operate L2 OU3.1 In-flight Single Page Architecture Management Relationship Operations Service Management Management EntityServer3 1.2App3 Entity 2.3 Entity 2.4 Roles Product Yield Reservations Operations Node6 Corporate Development Management Ticketing Logistics Freight Business Reference Map Environment Analysis Develop Campaign Management /Plan Customers Acquisition Schedule QF Intranet Customer Centres Enterprise Contact Centre Functions Customer Service Check-in Virtual Boarding Gates Flights Display Pax Services I-Flight Service Catering Retail Management L2 OU3.2 Srver2 Loans Product Market Brand Yield Reservations Operations Bags App6 Segmentation Mngment Services Sales CRM Roles Development Management Ticketing Logistics Node7 Freight Engineering/ Subject Area 3 Crew Management Maintenance Server7 Operations Manage Schedule Lounge Fleet Planning Management Product Development Planning & Payment Content Mngement ... Business Flows User Identification Entity 3.1 Crew Comms/ Loyalty Negotiation Management Crew Management Performance Engineering/ Maintenance App7 Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Corporate Group Services Market & Planning & Negotiation Payment Management CEO Office Make & Services & Group Sell Entity 3.2 Risk & Mngment Inventory Security Crew Comms/ Performance Safety OpSched & Disruption BI & Flight Planning Loyalty Finance Property Legal Assurance Control:IOC Reporting Plan Deliver Service Schedule Schedule/GDI Development Distribution Reporting Corporate Warehouse Revenue Payment Group Services Load Enterprise IT Accounting Fuel Mngment Procurement Payroll Control People ... Corporate Communi Management cations CEO Office Risk & Security Safety Finance Property BI & Crew Bidding Assurance Legal Reporting Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... The Organization chart/People roles Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines Services Agreements Comms Comms Corporate Services Negotiation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

People Organization Technology Servers and Storage Networks Org Unit 1 L1 L1 Org Unit 2 Applications OU1.1 L2 Business Information Server2 L2 OU2.1 Server5 Business Flows Node2 Server Cluster Node5 Qantas Airline Associated Server1 Business Functions App2 Subject Area 2 App5 Services Subject Area 1 Map L2 OU1.2 Market Sell Service Deliver/Operate Holidays Context ViewView ContextApp11.1Node1 Virtual Node42.2 Marketing Sales Management Qantas Airline Customer Service Management Customer Relationship Ground Operations In-flight Service Associated Context ViewEntity Entity 2.1 App4 L1 Org Unit 3 Entity Management Srver1 Services Market Sell Service Deliver/Operate Catering Develop Enterprise Holidays Server3 /PlanSales Customer Functions Customer Ground Deliver/Operate In-flight Marketing Service Single Page Architecture Management Relationship L2 OU3.1 Management Operations Service Management Entity 1.2App3 Entity 2.3 Virtual 2.4 Entity Product Yield Reservations Operations Node3 Corporate Development Management Ticketing Logistics Freight Business Reference Map Environment Analysis Develop Campaign Management /Plan Customers Acquisition Schedule QF Intranet Customer Centres Enterprise Contact Centre Functions Customer Service Check-in Boarding Srver2 Gates Node6 Flights Display Pax Services I-Flight Service Catering Retail Management L2 OU3.2 Loans Product Market Brand Yield Reservations Operations Bags App6 Server7 Segmentation Mngment Services Sales CRM Development Management Ticketing Logistics Freight Engineering/ Subject Area 3 Crew Management Maintenance Operations Manage Schedule Lounge Management ... Node7 Entity 3.1 Fleet Product Content Business User Planning Development Mngement Flows Identification Planning & Payment Crew Comms/ Loyalty Negotiation Management Crew Management Performance Engineering/ Maintenance App7 Pax Yield Reservations Ticketing Departure Comms Optimisation Management Mngment Management Corporate Group Services Market & Planning & Negotiation Payment Management CEO Office Make & Services & Group Sell Entity 3.2 Risk & Inventory Mngment Security Crew Comms/ Performance Safety OpSched & Disruption BI & Flight Planning Loyalty Finance Property Resource Legal Assurance Control:IOC Reporting Plan Deliver Service Schedule Schedule/GDI Views Development Distribution Reporting Corporate Warehouse Revenue Payment Group Services Load Enterprise IT Accounting Fuel Mngment Procurement Payroll Control People ... Corporate Communi Management cations CEO Office Risk & Security Safety Finance Property BI & Crew Bidding Assurance Legal Reporting Meal Ordering Crew # Work Planning CrewPlanning Crew Long Range Pl Pattern/Pairing Rostering Tracking Communi cations Enterprise IT Fuel Management Procurement Payroll People ... The essential Enterprise Developmnt Governance Support Fuel Planning Crew Perform Mngment Crew Airlines Architecture Services Agreements Comms Comms Corporate Services Negotiation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

EA Selection EA Entities As-Is To-Be Roadmap Organisation Servers and Storage Servers and Storage Networks L1 Org Unit 1 L1 Org Unit 2 Server2 Server5 Server Cluster Applications OU1.1 4a 2b Server1 L2 Server5 5 Applications Information Server22a Virtual Business Flows 2 3 4 L2 OU2.1 Node5 Srver1 Qantas Airline Server Cluster Associated Market Sell Server1Node2 Service Services App5 Server3 Context Node1 App2 L2 OU1.2 Business Functions Map Flows App5 Deliver/Operate Context Subject Area 1 Subject Area 2 & Maintenance Holidays View Sales Customer App2 Customer Management Service Ground In-flight Marketing Virtual Qantas Airline Management Relationship Operations Service Virtual Entity 2.1 Node4 2.2 Unit 3 Management Associated Context App1 1.1 View Entity EntityApp1 App4 L1 Org Services Srver2 Engineering Market Develop /Plan Sell Service 1 Enterprise Functions Srver1 Deliver/Operate Holidays Catering App4 Sales Customer Marketing Management Server3 Service Management Customer Relationship Management Ground Operations In-flight Service Server7 Entity 2.3 EntityOU3.1 Virtual L2 Product Yield Reservations Operations Management Entity 1.2 2.4 App3 Development Ticketing Logistics Node3 Freight Freight Develop App3 Enterprise Catering Airline /Plan Schedule Functions Srver2 Node6 Management Product Development Yield Management Reservations Ticketing Crew Management Business FlowsL2 OU3.2 Operations App6 Logistics Server7 Freight Engineering/ Maintenance App6 Schedule Management Subject Area 3 ... Qantas Airline Planning & Negotiation Payment Management ... Crew Management Entity 3.1 2 App7 Node7 3 Crew Comms/ Performance Engineering/ Loyalty App7 Maintenance Corporate 4 Group Services Planning & Payment Crew Comms/ Loyalty Performance Group Services 3.2 Entity Negotiation Management CEO Office Risk & Security Safety BI & Finance Property Assurance Reporting Legal Corporate Enterprise IT Fuel Group Services Procurement Payroll People ... Communi Management 5 cations CEO Office Risk & Security Safety Finance Property Legal Assurance Corporate BI & Reporting Enterprise IT Fuel Procurement Payroll People Communi ... Management cations Navigation Scenario Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

As is State to Be State A B Iteration 1 Iteration 2 Iteration 3 Enterprise Project Portfolio Management implementing EA roadmap to strategic goals Vision Statement/ Mission Statement Goals & Targets Improve Six Sigma projects Problem Statement Process Quality Process Automation projects Simplification Provide ERP Deployment … Shared Support New Markets/Products Development projects Diversification Business Business Business Business Technology Technology … Technology Technology People People People People Current Future Enterprise Enterprise The Enterprise Transformation Process executed as the Enterprise Project Portfolio Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-2010

Applications Infrastructure Business Functions Architecture Typical Applications Template Architecture Governance Basic metamodel Single Page Architecture The EA program and patterns, governance, maturity, roadblocks, politics... organisation Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

Show based on the GODS EA framework in the book: “An Enterprise Architecture Development Framework, Business Case, Best Practices and Strategic Planning of the Enterprise” http://www.amazon.co.uk/Enterprise-Architecture-Development- Framework-Practices/dp/1412086655 or http://books.trafford.com/06-0421 Adrian Grigoriu Enterprise Architecture and Strategy Consultant Consultancy and training available on demand. Contact: grigoriu@hotmail.co.uk Blog: http://it.toolbox.com/blogs/ea-matters/ Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

The small print: The EA book and course content • Enterprise state, problem and drivers for change Enterprise IT architecture Enterprise Architecture (EA), the solution * The Role of IT Enterprise Architecture Benefits * IT obsolescence * The EA Key Benefits Indicators table * Business drivers and requirements from IT * The Enterprise Architecture Business Case (NPV, Payback…) * Typical IT developments E A f r a m e wo r k s o v e r v i e w a n d c r i t i q u e * Applications and Infrastructure inventories * History and overview * Applications Interconnections table * Z a c h m a n f r a m e wo r k SOA - Service Oriented Architecture * FEA, TOGAF, DoDAF * S O A , wh a t i s i t ? W O A . * O t h e r E A f r a m e wo r k s * SOA design best practices * E A f r a m e wo r k t y p e s * EA versus SOA and W S * T h e E A f r a m e wo r k s c l a s s i f i c a t i o n * SOA versus ERP, SaaS Enterprise Architecture related technologies and issues * SOA benefits * W S, SOA, ERPs… * SOA, lessons learnt * Business Process Management, BPEL, BPMN, B2B Strategic Planning and EA alignment to Business Strategy * 6 Sigma, Capability Maturity Model (CMM) * Environment Analysis: Porter’s Five Forces, PESTEL * ITIL, COBIT, Val IT * Company analysis * Compliance issues * Stakeholders’ needs, Financial analysis, Process improvements * Balanced Scorecard * Strategies specification * Strategy balancing against stakeholders S p e c i f i c a t i o n o f t h e E A d e v e l o p m e n t f r a m e wo r k * Assess strategies for suitability, acceptability criteria * The Enterprise Architecture anatomy and components S t r a t e g y m a p p i n g t o t h e E A t r e e a n d e xe c u t i o n * T h e E n t e r p r i s e c o n t e xt , s t a k e h o l d e r s a n d U s e C a s e s Best Practices of the EA implementation process * Enterprise Business Functions * Discover As-IS at all layers * E n t e r p r i s e B u s i n e s s F l o ws * Map strategy and specify To -Be Enterprise State * The Enterprise layers * Assess gaps and roadmap the Enterprise Transformation * The logic/functional architecture * E xe c u t e t r a n s f o r m a t i o n a n d r e - i t e r a t e * The EA GODS: Governance, Operations, Development, Support * The Technology Architecture (IT Applications+Infrastructure) A n E A d e v e l o p m e n t e xe r c i s e ( p r a c t i c a l e xe r c i s e ) : y o u r E A * The People and organization architecture * Capture Enterprise Mission, Business Strategy and Objectives * S t a k e h o l d e r s ' V i e ws ( L o c a t i o n , P l a n n i n g , F i n a n c e , P e r f o r m a n c e … ) * Outline Enterprise Products, Stakeholders and Use Cases * The Information Architecture View * … * Architecture principles and technology platforms guidelines H o w t o u s e t h e E A f r a m e wo r k f o r o u t s o u r c i n g , M & A … Enterprise Reference Maps EA program and architects * Enterprise Value Chains * E A g o v e r n a n c e , p r o g r a m a n d s i t e t a xo n o m y * Business and Operating models * EA triggers and roadblocks * EA Business Referenc e Map/Template * EA maturity and sell * EA Applications Referenc e Map/Template * EA tools * EA Infrastructure Referenc e Map/Template * EA politics and the Enterprise culture * EA node and line patterns The Single Page Enterprise Architecture The Role of the Enterprise Architect T h e F F L V E A f r a m e wo r k * Current kinds of EAs * T h e F F L V f r a m e wo r k t h r e e d i m e n s i o n s * EA Architect selection * The EA decomposition tree * EA architect role and leadership * The EA navigation cube The EA current state and future outlook * T h e E A k e y v i e ws o f t h e b a s i c E A f r a m e wo r k The Virtual Enterprise * The basic EA navigation * EA layers virtualization, Enterprise outsourcing T h e E A f r a m e wo r k m e t a m o d e l * The Cloud Enterprise Recap: Enterprise Architecture and Strategic Planning • F F L V f r a m e wo r k m a p p i n g t o Z a c h m a n , T O G A F a n d D O D A F W h y E A a n d wh y c h o o s e t h i s F F L V f r a m e wo r k Enterprise Architecture Development & Strategic Planning Copyright Adrian Grigoriu © 2009-10

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Presentation: Enterprise Architecture design In 3 Minutes or so

by Adrian Grigoriu

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