1. Trending Hashtag – Case Study
100kReasonsToCelebrate

2. • Xpress Money was celebrating its social media success of reaching 1 lakh fans on their
FB page. They decided to share the joy with their Twitter followers also, with a hashtag
contest.
Twitter Contest Concept:
• We wanted people to be a part of our celebration by telling us their reasons to
celebrate.
• Objective: To create engagement with the existing follower base and spread smiles 
 The #tag #100kReasonsToCelebrate was launched on 8th May, 2013
 The said #tag was started at around 11:45 am and was active for more than 24 hours
 It was trending #1 in Mumbai at around 1 pm & across India at 2 pm
 The trend lasted for 3 long days (on the top of the list!)
Overview of the Study

3. Analytics
• 6700+ Tweets
• We had a reach of more than 1.82 Million
• 1526 Original Tweets
• 5.15 Million Timeline Deliveries
• 4285 Mentions to our handled during that
period

4. The Increase…
What we were? What we are?
We had a total of 1936 followers
before the beginning of the contest.
We now have 2259 followers till date.
We added a total of 276 followers in just 2 days, during
the contest period.

5. Top Handles Tweeting about us

6. And the List doesn’t end here :D

7. The Tweets…

8. Total number of posts on the #tag
6700 +
ReTweets
#tag Impressions
1.5M+
900+
Trend Of Mentions
276
new followers

9. Analytics Overview

10. Trending in Cities

11. India Trends
Trend Day 1:8th May Trend Day 2: 9th May

12. The Trends in India

13. Statistics

14. The Giveaway
• The winning prize was a
Samsung Galaxy Tab 2.
• Due to the overwhelming
response we decided to have
5 surprise winners, who were
give Flipkart e vouchers
worth 2000 INR each
• If that was not enough we
decided on a 3rd winner who
was given Sennheisser
Headphones.

15. And the Winners are

16. Thank You  Keep Tweeting!
Contact Details:
Gozoop
contact@gozoop.com
+9122 - 61270416
Contact Details:
Xpress Money
gunjan.sinha@xpressmoney.com
+971 2 6521407