Protect Your Online Revenue:
Best Practices To Fix 5 Common Web Application Problems
Today’s Agenda

  Identifying and Solving 5 Common Application 
  Performance Problems
     Learn how to identify, fix, an...
Not available


                Available
8 Days per Year
$803,000 in lost revenue
$2,550,000 in lost revenue
User Expectations
The Downward Spiral

                Frustrated
                Customers




                                            ...
The Traditional View of Web Application Delivery
    Systems                                        …user is 
management  ...
The Reality of Web Application Delivery
    Systems                                                         …user is 
mana...
The Challenge of Delivering Quality Web Experiences
    Systems                                                           ...
The Challenge of Ensuring Quality Web Experiences

    Systems                                                            ...
Commonly Held Attitudes…


  1. “Green means Go!” – If internal monitoring looks good, the
     “lights are on” and custom...
Attitude  ‐ “Green means Go”
Attitude  ‐ “We Can’t Manage the Internet”
    Systems 
    Systems                                      …user is 
managem...
Attitude – “Green means Go” & 
“We Can’t Manage the Internet”
Key questions to ask
1. Is my Web page available?
2. How qui...
Commonly Held Attitudes…


  1. “Green means Go!” – If internal monitoring looks good, the
     “lights are on” and custom...
Attitude  ‐ “We’re Covered, We’ve Outsourced That”


                          3rd Party/                   Browsers 
    ...
Attitude ‐ “We’re Covered, We’ve Outsourced That”

Key questions to ask
1. Which parts of my website are the slowest? Are ...
Commonly Held Attitudes…


  1. “Green means Go!” – If internal monitoring looks good, the
     “lights are on” and custom...
Attitude  ‐ “It’s a small world”


                                     Chicago
                                   4.1 Sec...
Attitude  ‐ “It’s a small world”

Key Questions to Ask
1. How quickly do my web pages load across          Action Items:
 ...
Commonly Held Attitudes…


  1. “Green means Go!” – If internal monitoring looks good, the
     “lights are on” and custom...
Attitude  ‐ “Testing robots tell me everything…”
Internet Explorer 7.0 – Wi d
I t    tE l       7 0 Windows XP




       ...
Attitude  ‐ “Testing robots tell me everything…”

Key questions to ask
1. How fast do my web pages load for end-users
   a...
Immediate ROI Benefits for Your Business
  Aberdeen Research1 shows that Gomez users when compared
  Aberdeen Research sho...
Gomez HealthCheck

 What is a Gomez HealthCheck?
    A free 17‐point checkup for a Web page to let you know 
    that your...
Ask the Expert?

  Get answers to your performance monitoring 
  questions & best practices recommendations
     Need to k...
Find Out How Gomez Can Help You
                                           Some of Our Customers
Gomez is here to help…

D...
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Best Practices To Fix 5 Common Web Application Problems: Web Performance Monitoring & End-user Passive Monitoring to Optimize Your Web Application Availability, Performance and Experience From Browser to Data Center

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Best Practices To Fix 5 Common Web Application Problems: Web Performance Monitoring & End-user Passive Monitoring to Optimize Your Web Application Availability, Performance and Experience From Browser to Data Center

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Best Practices To Fix 5 Common Web Application Problems: Web Performance Monitoring & End-user Passive Monitoring to Optimize Your Web Application Availability, Performance and Experience From Browser to Data Center

  1. 1. Protect Your Online Revenue: Best Practices To Fix 5 Common Web Application Problems
  2. 2. Today’s Agenda Identifying and Solving 5 Common Application  Performance Problems Learn how to identify, fix, and measure the impact  y, , p of common web application problems  The ROI of Web Performance Monitoring Understand the Benefits of Implementing  Performance Monitoring How to Diagnose Your Website How to Diagnose Your Website Diagnose your website with a free Gomez  HealthCheck Ask the Expert Get answers to your performance monitoring  questions & best practices recommendations questions & best practices recommendations
  3. 3. Not available Available
  4. 4. 8 Days per Year
  5. 5. $803,000 in lost revenue
  6. 6. $2,550,000 in lost revenue
  7. 7. User Expectations
  8. 8. The Downward Spiral Frustrated Customers Undesired Behavior According to a recent Aberdeen Research Report, each additional second of response time above 3.9 seconds per page impacts the business by decreasing: • Page views by 11% Impacted • Customer Satisfaction by 16% Results • Conversions by 7%
  9. 9. The Traditional View of Web Application Delivery Systems  …user is  management  happy tools: “OK” Users Load  Balancing Web  Servers App  Servers Web application Web application DB  Servers Storage Mobile  Components Traditional zone  of control
  10. 10. The Reality of Web Application Delivery Systems  …user is  management  Slow response time tools: “OK” NOT happy Geographic disparities Geographic disparities Users Transactions fail Load  Balancing 4 sec’s Web  22 sec’s Servers App  Servers DB  Faulty display or operation  Servers Storage Mobile  Components Traditional zone  of control
  11. 11. The Challenge of Delivering Quality Web Experiences Systems  …user is  management  NOT happy tools: “OK” The Web Application Delivery Chain 3rd Party/ Browsers  Cloud Services Local ISP and devices Users Load  Balancing Web  Servers App  Servers DB  Internet Servers Major ISP Storage Mobile  Components Content Delivery Mobile  Networks Carrier Traditional zone  of control
  12. 12. The Challenge of Ensuring Quality Web Experiences Systems  …user is  management  NOT happy tools: “OK” The Web Application Delivery Chain 3rd Party/ Browsers  Cloud Services Local ISP and Devices Users Load  • Inconsistent geo performance • Network peering  • Poorly  Balancing • Bad performance under load Bad performance under load p problems p performing g • Blocking content delivery • Bandwidth throttling JavaScript Web  • Inconsistent  • Browser/device  Servers • Incorrect geo‐targeted content connectivity incompatibility App  • Configuration  • Page size  • Network peering  too big Servers errors problems • Application  •TToo many  DB  design issues • Outages Internet objects • Network resource  • Low cache  Servers • Code defects Major shortage  hit rate • Insufficient  ISP • Configuration issues • Faulty content  Storage infrastructure transcoding  • Oversubscribed POP Mobile  • Poor routing optimization • SMS SMS routing /  i / Components • Low cache hit rate latency issues  Content Delivery Mobile  Networks Carrier Traditional zone  Zone of customer expectation of control
  13. 13. Commonly Held Attitudes… 1. “Green means Go!” – If internal monitoring looks good, the “lights are on” and customers can buy, borrow, and browse lights on 2. “We can’t manage the Internet” – Anything outside my data center is outside of my control
  14. 14. Attitude  ‐ “Green means Go”
  15. 15. Attitude  ‐ “We Can’t Manage the Internet” Systems  Systems …user is  management  happy tools: “OK” Users Load  L d Balancing Web  Servers App  Servers Web application DB  Servers Storage Mobile  Components Traditional  zone  of control
  16. 16. Attitude – “Green means Go” &  “We Can’t Manage the Internet” Key questions to ask 1. Is my Web page available? 2. How quickly does my Web page load? Action Items: • Set up 24/7 external monitoring • Set up alerts to notify the correct personnel when problems occur • Measure business critical transactions from the “outside-in” taking your users’ point of view
  17. 17. Commonly Held Attitudes… 1. “Green means Go!” – If internal monitoring looks good, the “lights are on” and customers can buy, borrow, and browse lights on 2. “We can’t manage the Internet” – Anything outside my data center is outside of my control 3. “We’re covered, we’ve outsourced that” – Trusting 3 rd Parties with parts of your website means they take care of everything thi
  18. 18. Attitude  ‐ “We’re Covered, We’ve Outsourced That” 3rd Party/ Browsers  Cloud Services Local ISP and devices L d Load  Balancing Web  Servers App  Servers Internet DB  Servers Major ISP Storage Mobile  Components Content Delivery Mobile  Networks Carrier
  19. 19. Attitude ‐ “We’re Covered, We’ve Outsourced That” Key questions to ask 1. Which parts of my website are the slowest? Are Action Items: they delivered by me or a 3rd party vendor? • Monitor 3rd parties 2. Does my web page work efficiently with th 2 D b k ffi i tl ith the fewest number of HTTP connections and with vendors like(advertisers, persistent connections enabled? web analytics, users reviews, etc.) to ensure ) consistent delivery from partners • Create measurable and objective service levels for effective SLAs • Share detailed results with vendors and internally to better align and resolve problems more quickly
  20. 20. Commonly Held Attitudes… 1. “Green means Go!” – If internal monitoring looks good, the “lights are on” and customers can buy, borrow, and browse lights on 2. “We can’t manage the Internet” – Anything outside my data center is outside of my control 3. “We’re covered, we’ve outsourced that” – Trusting 3 rd Parties with parts of your website means they take care of everything thi 4. “It’s a small world” – The Internet is lightning fast and information is sent around the world instantly
  21. 21. Attitude  ‐ “It’s a small world” Chicago 4.1 Seconds San Francisco New York 8.2 Seconds 2.7 Seconds Dallas 4.3 Seconds Los Angeles 6.8 Seconds Atlanta 3.4 Seconds
  22. 22. Attitude  ‐ “It’s a small world” Key Questions to Ask 1. How quickly do my web pages load across Action Items: different geographies? • Compare differences 2. 2 How quickly do my web pages load for across geographies, hi different types of users (e.g. high broadband, browsers, connection low broadband, & dial up users)? types for key user groups • Identify local problems and potential issues with ISPs and geographies • Make changes to address problem areas: • Trim bloated pages • Improve conversion rates by getting faster where your key customers are located
  23. 23. Commonly Held Attitudes… 1. “Green means Go!” – If internal monitoring looks good, the “lights are on” and customers can buy, borrow, and browse lights on 2. “We can’t manage the Internet” – Anything outside my data center is outside of my control 3. “We’re covered, we’ve outsourced that” – Trusting 3 rd Parties with parts of your website means they take care of everything thi 4. “It’s a small world” – The Internet is lightning fast and information is sent around the world instantly 5. “Testing robots tell us everything we need to know about performance – We don t need to worry about performance” don’t browser compatibility or client-side technologies like Rich Internet Applications (Flash, Flex, AJAX,etc.)
  24. 24. Attitude  ‐ “Testing robots tell me everything…” Internet Explorer 7.0 – Wi d I t tE l 7 0 Windows XP Opera 9.62 – Windows XP Page Missing Promotional Offer in Opera 9.62
  25. 25. Attitude  ‐ “Testing robots tell me everything…” Key questions to ask 1. How fast do my web pages load for end-users across top browsers? Action Items: 2. 2 How well do my web page visually render across • Monitor the business top browsers (IE6, IE7, IE8, Firefox 3.0, & Safari impact of performance 3.2)? issues for end-users • Id tif problem for Identify bl f real-users with new code, infrastructure, and website features • Validate new Web technologies like Flash, Flex, & AJAX from the f end-users’ perspective
  26. 26. Immediate ROI Benefits for Your Business Aberdeen Research1 shows that Gomez users when compared Aberdeen Research shows that Gomez users, when compared  to all other users are… 50% more likely to improve application response times y p pp p 42% more likely to reduce mean time to repair 69% more likely to reduce the labor cost to manage  69% more likely to reduce the labor cost to manage application performance Real benefits from solving customer problems:  Real benefits from solving customer problems: BuildDirect reduced website downtime by 45% and improved  page load times by 23% using Gomez.  Coolibar was able to reduce the time to complete their most  important ecommerce transaction by 50%. Scottrade used Gomez to achieve a less than 3 second  S d dG hi l h 3 d response time and consistent 99%+ availability rates.  1 – “Gomez Users Rise Above Best‐in‐Class in Monitoring End‐User Experience” – Aberdeen Research
  27. 27. Gomez HealthCheck What is a Gomez HealthCheck? A free 17‐point checkup for a Web page to let you know  that your site is ready for business and for visitors What kinds of questions will a Gomez HealthCheck  answer? Is my Web page available for all my users? Is my Web page available for all my users? How quickly did my Web page load across different  Geographies? Compared to competitors, was my Availability and  Response Time on par? R Ti ? How quickly does my Web pages load for Broadband users  at Home or in the Office? How well does my Web page perform and visually     How well does my Web page perform and visually render across top Browsers (IE6, IE7, IE8, Firefox 3.0, &  Safari 3.2)? How do I get my free Gomez HealthCheck? How do I get my free Gomez HealthCheck? Visit: http://www.gomez.com/healthcheck/ to get started.
  28. 28. Ask the Expert? Get answers to your performance monitoring  questions & best practices recommendations Need to know how frequently you should be testing  d k h f l h ld b i to measure Service Level Agreements? Looking for a recommendation on the best way to  g measure a release launching next month? Not sure what passive monitoring is and whether you  Not sure what passive monitoring is and whether you might need it?
  29. 29. Find Out How Gomez Can Help You Some of Our Customers Gomez is here to help… Diagnose Your Website Problems  Diagnose Your Website Problems for Free Receive a free 17 point checkup for one  Receive a free 17‐point checkup for one of your web pages. Gain the confidence that you  are ready for business  y and delivering great  experiences to visitors. Get your  HealthCheck at: http://www.gomez.com/healthcheck/ or call 1.877.372.6732 or call 1 877 372 6732

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