Delivering a fast and reliable website is critical to achieving business results. Research shows that a one second delay in website load time decreases conversions by 7%. That is quite significant when you are Delta Air Lines.
What You Will Learn:
Our featured speaker, Faiz Ahmad, Director of eCommerce Channels at Delta Air Lines, will share Delta's best practices for maintaining a top performing website that achieves their business goals
Join Delta's Ahmad and Compuware's performance expert, Matt Poepsel, to learn:
* About the impact of web performance on customer experience and business goals
* How Delta Air Lines integrates performance metrics to overall website success metrics
* How marketing and IT at Delta work together to optimize customer experience
* Best practices for improving your own customer experience without slowing down your site