Globant and the California College of the Arts (CCA) got together to present CON.VERGE, their first conference for business executives and thought-leaders. Martin Migoya is the CEO and Co-Founder of Globant. Martín has been an entrepreneur since his early youth. In 2003, together with 3 friends he founded Globant, a company that in less than 5 years turned into a multinational focused on the creation of innovative software products and digital experiences. As Globants CEO, Martín drove the company from a small start-up to a public company (NYSE: GLOB) with more than 4500 professionals, and presence in the US, UK, Mexico, Colombia, Chile, Brazil and Argentina and India. In his talk he explained all the things about the never ending digital journeys and how the consumer engagement is revolutionizing the way we do business today.

2. Martín has been an entrepreneur since his early youth. In 2003,
together with 3 friends he founded Globant, a company that in less
than 5 years turned into a multinational focused on the creation of
innovative software products and digital experiences.
As Globants CEO, Martín drove the company from a small start-up to a
public company (NYSE: GLOB) with more than 4500 professionals, and
presence in the US, UK, Mexico, Colombia, Chile, Brazil and Argentina
and india.

3. The Never Ending Digital Journey

4. Revolutions
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Consumer
Engagements

5. 1960’s-80’s
Content vs Traditional Advertising

6. Traditional
Advertising:
Rational content for
traditional ads in
TV commercials,
newspaper ads and
radio jingles
1960’s-80’s
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7. 1960’s-80’s
Theatre, Movies,
Radio operas,
TV shows
Content with
emotional
connection
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8. 1990’s-2000’s
Technology and New Media

9. New media like
Adwords, Linkedin and
Facebook are used for
Advertising, which
becomes more relevant
but is still traditional
Advertising and is
disconnected from the
business. It is not an
experience
1990’s-2000’s
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10. Content is still not
part of marketing.
Now it’s consumed
in new formats like
TV series, Youtube
videos and more
1990’s-2000’s
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11. 2010’s
Content-driven advertising

12. Storytelling and
content gets into
advertising, but still
remains far from the
business and overall
strategy
2010’s
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13. 2010’s
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Next-gen trends
empower consumers.
They became
technology
voracious:
Digital Disruptors

14. “Content” needs to be redefined
Content is not only a tv show, a movie
or music.
Content is also a digital experience made of mobile & web
apps, wearables, sensors, and other tech.
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15. Content Experiences
Users are going from being engaged through
traditional Marketing to
demand

16. Digital Journey
Digital Journeys is a sequence of smart, relevant and context aware
interactions, integrated with the core business to provide a seamless
journey across the different touch points with users.
They are a new kind of technology driven content that creates an emotional
connection between users and brands.
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17. Different UI
Different media
Decentralized decisions
Different data sources
Typical Customer Interaction
The WebStore CRMs Finance ERP
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18. Globant Proprietary | Confidential Information
Smart Digital Journey Engine
Store ERPs CRMs Finance The Web
big data fast data
Creating a Digital Journey

19. Digital Journeys
or an omnichannel strategy
are not only about a
flashy mobile app

20. Let’s learn from Disney

21. Telcos Health Bank Retail Travel
In Today’s World
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Every Industry is Facing this shift

22. Highlights
Signed Google
Select Clients Employees
+4,500August 2015
Revenue Growth ($M)
2013 2014
$129
$158
$200
2012
CARG: 24,5%
History
2003Founded
2006
2008Riverwood
Capital and FTV
Capital invested
Studios launch2009
2012WPP Invested
Listed on NYSE2014
2015Follow on
Globant Today
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23. How we deliver this vision
Ecosystem of 3 stages to fulfill a Digital Evolution Lifecycle
Stay Relevant
Explore &
Discover
Create
1
23
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24. Our thought leaders help our customers stay relevant in their industries by creating and
publishing research, organizing SME gatherings and participating in conferences.
1 - Stay Relevant
Sentinel Report Books
Whitepapers
Researches
Webinars Conferences Customer Visits
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25. We analyze each business, industry, challenges, stakeholders and goals to understand the
lifecycle of products and services and define the exact digital journey that will matter to users.
2 - Explore & Discover
The Playground
Innovation as a
Service
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26. Once the Digital Journey is defined, we develop and build the
experience by leveraging 3 key pillars:
3 - Create
12 Studios Agile Pods
methodology
Services over
Platforms strategy
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27. Our Studios: deep pockets of expertise
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New

28. PRODUCTIVITY =
Our Agile Pods
Multidisciplinary teams
. 3 discrete levels of productivity
. Contracted and defined variables
. Incentives aligned to create true partnership
. Multiple pods at large clients
. Some of our largest clients have embraced the model
- Higher growth
- Lower attrition
Pod Metrics Agile Pods methodology
Globant rate
Customer Total Cost
of Ownership
Productivity
$
Speed, Quality, Innovation, Autonomy
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29. Services over Platforms strategy
Services over
Platforms strategy
Mobile Engagement Engine
Seamless Digital Journey Engine
Employee Journey Platform
Agile Delivery Platform
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30. Introducing Globant’s new book

31. Globant Proprietary | Confidential Information
Are you ready
to create
YOUR
DigitalJourney?

32. Thanks!

33. In 2003 Guibert co-founded Globant, a company that quickly became a
global leader in the creation of innovative software products.
Just twelve years later, Globant counts with 3500 employees, an entirely
fresh approach in the IT services industry, a blue chip customer list and
became a global role model for entrepreneurship.

34. Sal leads human capital and operations at the Omidyar Network,
a philanthropic investment firm that funds for-profit and nonprofit
businesses that fosters social change throughout the world.
Prior to Omidyar, he served as the VP of HR for PayPal and eBay.