This document discusses content marketing and video content marketing. Content marketing involves creating valuable content that is relevant to a target audience and aligns with a company's brand and values. The benefits of content marketing include making the brand discoverable, showing leadership, and building relationships with audiences. The document recommends knowing your target audience and creating a series of video content that inspires, educates, and entertains them. It should then be published on platforms like YouTube and shared on social media.
3. What is Content Marketing?
• Delivering valuable and relevant information to a
specific target audience
• Have your brand attached to your content
• Align to your target audience’s interests and your
company’s values
• Shouldn’t be limited to just videos
4.
5.
6. Benefits of Content
Marketing
• Makes your brand discoverable
• Shows that you’re a market leader, relevant, and a valuable resource
• Perceived as knowledgable and trusted
• Brings in unexpected customers
• Builds a relationship with your audience
• Enhances your brand image
• Separates you from your competition
• Levels the playing field in the market place
• Repurposable
7. How do you get started
with Video Content
Marketing?
8. Video Content Marketing
• You need to know your USP
• Know your target audience’s key interests and
passions
• Find the intersection between your target audience’s
interests and what your brand can provide in the
form of valuable content
• Ideas for content that inspire, educate, and entertain
your audience
9. Video Content Marketing
• Create a series of videos
• Publish as a Podcast
• Publish on YouTube
• Embed that content on your
website
• Market to your email list
• Interact with your audience
• Adapt your content using
feedback
• Content is king
• Share on social media
• Repurpose your content with
real customers
• Work with your power-team
• Collaborate with industry
partners
• Always be on the lookout for
new content
10. Things to keep in mind
• Provide valuable information
• Be consistent
• Be authentic
• Interact with your audience
• Discoverable and shareable
• Sustainable
