2015 Fall Product Sale Troop Manager training
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Training for Troop Fall Sale Managers for GSEM Fall Product Sale, 2015
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2015 Fall Product Sale Troop Manager training
- 2. PRODUCT SALES TEAM Lisa Fernandes Director of Product Sales 781-373-4224 265 Beaver Street, Waltham, Mass 02452 lfernandes@girlscoutseasternmass.org Toni Dixon Cindy Campbell Product Sales Specialist Product Sales Specialist 781-373-4312 978-701-6336 265 Beaver Street, Waltham, MA 02452 1740 Turnpike Street, N. Andover, MA 01845 tdixon@girlscoutseasternmass.org ccampbell@girlscoutseasternmass.org Travis Sammons Product Sales Database Manager 781-373-4310 265 Beaver Street Waltham, MA 02452 tsammons@girlscoutseasternmass.org
- 3. WHY ARE WE HERE?
- 4. Girls learn the 5 Skills Patches & Recognitions Troop Proceeds & Incentives Sustaining programs within GSEM BENEFITS
- 5. 50,925 Nut and Chocolate items 6,510 magazine orders Successfully introduced “direct ship” online nut and candy. 4.7% of nut sales 769 Troops participated $73,170 in Troop Proceeds $5,484 in Service Unit Bonus Overall Sales increased by 6.7% 2014 REVIEW
- 6. Increase in Sales Increase in Girl Participation Increase in Troop Participation GOALS FOR THIS YEAR
- 7. 2015 Theme
- 8. PROGRAM DATES Program starts: 9/25 - (Fri.) Community Caring: 10/9 – due to council Online Ordering Closes: 10/26 @ midnight(Mon.) Program ends: 10/27 - (Tues.) Troop order in nut-E: 10/28 @ 4 p.m. (Wed.) Product deliveries: 11/20 (Fri.) Recognitions deliveries: Week of 11/20
- 9. Products Enhancements to the online program Online Sales Patch for Girls Magazine titles and offerings Sweet Seller Club–Exclusive Bracelet Photo Keepsakes – Online ONLY WHAT’S NEW
- 10. Materials Needed For Troop Troop Envelope & Guide Printed materials for Girls, Family & Troop Receipt Booklet For Girls: Girl Sales Packets Money Envelope MATERIALS YOU WILL RECEIVE
- 11. GIRL SALES PACKET Information included in packet: QSP online program Paper Order forms Girl Business card Address Booklet
- 12. Dark Chocolate Caramel Caps with Sea Salt Honey Mustard Pretzel Mix Black Forest Trail Mix Mint Treasures Inside the New Girl Scout Tin
- 13. NEW TINS!! Holiday Snowman Tin Chocolate Covered Pretzels ONLINE ONLY Girl Scout Tote Bag Tin Mint Treasures Paper and Online Ordering
- 14. ONLINE NUT STORE ITEMS 15oz Gourmet Blend (new tin for 2015) 20oz Gourmet Caramel Corn w/ Almonds & Pecans (new tin for 2015) 7.5oz Pistachios 15oz Jumbo Cashews (new tin for 2015) ALL 25 Girl Scout branded nut/candy items PLUS 5 Corporate Gift Items 9oz Macadamias Corporate Gift Items are Priced hirer than traditional items
- 15. Everyone Loves to Read Magazines There are hundreds of titles to choose from! Renew your favorite or order a new one The average family subscribes to 4 magazines per year Print and Digital available for many popular titles
- 16. How many times would you like to have chocolate in a week (between 1 – 9)? Multiply by 2 (just because) Add 5 Multiply by 50 (yes, you can use your phone) If you already had a birthday this year add 1765….if you have not add 1764…. Now subtract the four digit year you were born You should have a 3 digit # MATH H
- 17. CHOCOLATE MATH The first number is the # of times you want chocolate in a week The 2nd two #’s are your age
- 18. WAYS TO SELL Online or Paper Orders forms or Combination
- 19. • 1st: Send emails • 2nd: Talk face to face paper order forms business cards Suggested Approach..
- 20. ONLINE NUT ORDERING Customer receives email, and clicks the link & SHOPS All major credit and debit cards accepted Customer receives confirmation of order (electronic receipt) All orders shipped directly to customer within 72 hours Customer pays shipping cost Girl gets credit for all sales. No need to collect money or deliver orders!
- 21. ENHANCEMENTS All online sales in the QSP/Nut Online Program will automatically transfer to the nut-E system. No need for the collection of the Girls Online Sales Report! All emails sent last year are saved and can be easily resent. Order History, too!
- 22. Families can do the following: Create an online store with the girl through QSP site Send emails through girl’s online store Send texts through the girl’s online store
- 23. CREATING GIRLS ONLINE STORE Parent & Girl click on link from GSEM website If new – Click on NEW REGISTRATION If returning - Click on ALREADY REGISTE RED
- 25. GIRL CUSTOM SALES VIDEOS IT’S SO SIMPLE! 1. Shoot video 2. Upload on video hosting site 3. Copy URL and Paste here https://www.youtube.com/watch?v=AmHMZ6xuC6c
- 26. Girls Can Create a Personalized Sales Video Add Photos to the emails too!Prospects are 72% More Likely to purchase a product or service when video is used Video decreases the time it takes a viewer to make a buying decision by over 70% (Wharton School of Business)
- 27. EMAILS TO FAMILY & FRIENDS
- 28. TEXT & SHARE FEATURES Each girl’s site has a box with a pre-written (editable) text message and encoded link Girl/parent sends text to girl’s/guardian’s phone Forward text message to friends and family Reach new contacts, faster
- 29. Text & Share* • More girl options for magazines and nuts
- 30. MyPatchCreation™* Girls reaches online sales goal of $150 and earns her own customized patch! Tons of design selections to choose from! Introducing a girl-customized online patch!!!
- 32. MyPatchCreation™* Confirmation email sent Parent provides shipping address Completed patch delivered to parent’s address.
- 34. Order Card Family Friends Door to Door Collect Money at time of order Turn money and order into Troop Fall Sale Advisor – on time – Late orders can not be honored
- 35. Entering the unique ID # Customer enters girl’s First and Last Name (that she was REGISTERED with), and Troop Number Esmee Smith 10477
- 36. TROOP PROCEEDS Troop Proceeds • 15% every dollar sold • $1.50 per completed address booklet (one per girl) Opt Out Plan (by 10/9) • Extra 2% • $1.50 per completed address booklet (one per girl) • For J, C, S, A • No recognitions TROOP INCENTIVE!! • Top 10 Troops who earn 10% over 2014 sales • 1st Choice: Council Organized Booth sale in January
- 37. What Can a Troop Earn? What Can a Troop Do? 10 Girls in Troop all sell: 1) 5 magazines 2) 15 chocolate/nut items The Troop can earn: Things we could do… $328
- 38. SERVICE UNIT PROCEEDS Earn 1% of Service Unit troop sales $0.25 for each girl that send 12+ email s via QSP online Service Unit Growth Bonus Additional 1% proceed if the following are met: SU increase total dollars sold by 10% over 2014 Sa les
- 39. Next steps for Troops Make sure adults & girls are registered for the 2015-2016 membership year Read Materials Discuss goals with the girls Set up girl/family meeting Distribute girl packets Make a troop/girl video Encourage girls to send out emails at the beginning of the sale Have fun!!
- 40. END OF SALE October 26th – Last Day for online sales- closes @ midnight October 27th – Troop Deadline @ 4:00 p.m. to enter orders and girl recognitions Third week of October – Communicate the end of sale with the parent/guardians – reminder about due date of orders and money 1. Send emails 2. Call on the phone
- 41. Have Questions? Click on the HELP Icons Service Unit & Troop Manuals Resource Library & Forms Call Council – Phone numbers in manuals Username and password questions – Travis Sammons Key numbers from QSP/Ashdon Farm ? Product issues: (800)832-8200 Tech Support: (877)305-4146 Magazine issues: (877)289-6247
- 42. Test Accounts for nut-E Troop Username: TestTr Troop Password: TestTr Logins are NOT case-sensitive!
- 44. Orientation
- 45. Login Page Enter the Login & Password assigned to you by your Council and select the 2015-16 Fall Product Sale Campaign. Click “Sign-In” • All Usernames and Passwords are removed from last season • Service Unit Fall Sale Manager must sign the Fall Sale Service Unit Manager Agreement to receive a Username and password from Council • Troop Fall Sale Advisor must sign a Fall Sale Tro op Advisor Agreement • Volunteers must be registered for the current 2015-16 membership year and CORI’d
- 46. Home Icon The home page is where you will find messages from your Council. Also where you will find recap sales and contact information. 2015
- 47. Service Unit Icon On this page Service Units should enter or verify all of their information. Recognitions ship to the Manager Address listed on the left. Nut/Candy items ship to the Delivery Station information on the right.
- 48. Troops Icon The is where you will find a listing of all your Troops. Just click the pencil icon to get to the Troop Detail page.
- 49. Troop Detail Page On this page Troops should enter or verify all of their information. Note that the “Level” is a drop box so please confirm that the correct level is selected. Highlighted fields are required.
- 50. Girl Orders Icon When you click this icon you will see a list of all your Troops. Just click the pencil icon to get to the Girl Order page for that Troop.
- 51. As you can see the first girls totals have been added. Once all orders have been entered, the user should proceed to the final step. - click the pink “Submit Nut/Candy Order” button. Note: Girls and QSP items can still be added after you submit your Nut/Candy Order. All girl orders will LOCK after the Council submits their recognition order.
- 52. Reports Icon This page contains all reports as well as manuals and tutorials. The T-2 – Nuts/Candy & Mags Report is especially helpful. If you have any problems opening PDF reports please update your system with the free Adobe Reader upgrade at the top of the page.
- 53. The T-2 is a great recap report for Troops!
- 54. Email Icon Service Units are able to send Email blasts to all of their Troops. Attachments can be included! Please read instructions carefully.
Editor's Notes
- PST
- PST Not listed here is Todd Wingen – Todd is our Sales Representative from Ashdon Frams & QSP – he is the GSEM support – if we don’t have the answer we ask Todd– he is our partner in this Training is broken into two parts: First will be the Sale -- Second part – Travis will be doing a live demo of nut-E. Feel free to leave if you can’t stay.
- PST Why are we here ? picture says it all – THE GIRLS! How can they have fun while earning funds for the troop How the troops participate How to earn proceeds Also to talk about Fall Sales and how you as A SUFSM can help troops accomplish this. We want to give you the tools and knowledge to accomplish this. We have enhanced the SU Manual and added a troop guide.
- PST When troops participate The girls are learning and building on the 5 key skills Who can tell us what the 5 Skills are? 1.) Monday Management 2.) Business Ethics 3.) Decision Making 4.) People Skills 5.) Goal Setting The girls are earning patches and recognitions The troops are earning early proceeds and incentives Money earned by GSEM is going toward sustaining and developing more programs for the girls
- PST – ADDITIONAL COMMENTS FROM TODD The economy is coming back – people are not just buying items to support anymore – they are buying practical items that can be used for practical purposes Families are buying nut and candy items as teacher gifts People are renewing their magazines with GSEM – year after year With the successful introduction of the “direct ship” people were shopping from home when they could in a relaxed environment, thinking about their purchases and possibly purchasing more The over all sale was up over 6% pretty good – great job
- PST Increase the sale by 3% - we can do better – we can double that – we have an amazing group of people here in this room – we have amazing strong independent girls who are go getters – they can utilize all the tools and exceed their goals Don’t worry so much about the numbers - we want you as a SUFM to focus on encouraging the returning troops to increase their sales –and encourage new troops to try fall sale and encouraging troops who say no – to give one aspect a try If every troop increased a little If every town had one or two more troops selling If every girl sends out 12 emails. The total of all of us together would make a huge impact There are troops out there who do not know that fall sale exists – that is an opportunity missed for them
- PST The theme this season – “Reach New Heights” We want the girl(s) to REACH NEW HEIGHTS and “be Spotacular” in all that they do – the girls we have here in GSEM Reach New Heights every day – because they are strong, they are motivated and because they have you as a support – you are encouraging them to create their own path. We want to introduce you to Ginger the Giraffe and her little girl Ginny who you have to take home with you in your sample bag that you will receive at the end of training
- PST The Program starts on Friday 9/25 – and ends on 10/27 The online programs starts on the same day and end on 10/26 (so all of the online sales can be transferred over to nut-E for credit Encourage the girls to work on the online part the first weekend – that way the online portion can be working for them as they talk with local friends and family EXPLAINE COMMUNITY CARING PROGRAM EXPLAIN SERVICE UNIT EDITS IF THERE ARE NEWBIES
- Things you will want to know before you start your training
- TODD
- TODD Within the girl there is the address booklet Information on the QSP online program The girl order card Magazine listings and order forms Information about the “to remember this “ line (which is only available online)
- TODD SHOW TOFFEE VIDEO – AFTER THIS SLIDE TO TALK ABOUT QUALITY OF PRODUCT
- TODD
- TODD The online store has 25 traditional items plus and additional 5 items that are slightly more elegant or larger sized items (corporate items) Customers select items and pay for items plus shipping and receive everything at their home within a short period of time
- TODD QSP has a huge variety of magazine titles – Traditional paper form and also digital magazines
- TODD Ask the questions on the screen – give time between questions
- TODD Anyone who has a four digit number – you are not longer allowed to be a Fall Sale Service Unit Manager – you either have a huge issue with chocolate or you need to be relaxing on a beach as you have volunteered enough time and it is time to retire Answers = they don’t need to share
- TODD Two ways for girls to sell Utilize the online options – creating a girl webpage – she can send a text to mom or dad phone and they can forward to friends and family She can send emails from her site with the links for nuts and candy and magazines Paper order forms – the girl can go talk with people one on one and those people can order from her directly – she will collect the money and deliver the product at the end of November – and if the do not have the time to sit an chat that that time – she can give them a business card – which she created when she set up her online store with her personal code and they can also go online, shop from their seats and have the product direct shipped to them
- TODD QSP and GSEM recommend – setting up the Girl Webpage first and them sending emails and then if they want working the face to face option with the order card – this way – it is possible they could be generating sale online while collecting orders on paper
- TODD Girls will supply their Troop Chocolates & Magazines Program Manager with their complete order totals for each variety by the given deadline. Upon delivery, girls and parents should collect money due for all products ordered and submit ALL funds to the troop by the determined deadline.
- TODD Each night the online completed orders will be sent over to nut-E to the troop and posted for proceeds and the girl for recognitions The fall sale troop advisor does not need to worry about entering the girls online sales number – as they did in the past – this will happen automatically – On October 26th – the online sales system will be closed for additional orders – this will be the last evening sales will be transmitted over to nut-E for troop and girl credit If a girl set up an account last season – all of her email address’ have been saved – and all of the customer ordering information from prior years is also available
- TODD When talking with the troops – encourage them to encourage the families – if they are opting to sell online to set up the online sites first and send out the emails the first week the sale is happening – and send out the texts The advantage of setting all this up the first week – is 1.) sales can be generating while the sale is going on 2.) if the girl send out the 12 emails in the first week she earns the online email patch
- TODD First steps is for the girl and her parent/guardian to register
- TODD The online sales goal will be set at $150 per girl - Council has set this as the goal for each girl – we will talk more about that in a minute The icons across the top are the icons that very easy to use Compose message – this is email message that will be on the main page of the webpage of the girl Manage contacts – email address Text & share – all about the texting option Welcome supporters the page the shoppers will enter My creation – the place the girl can make her own giraffe patch
- TODD There are step by step instructions within nut-E on how to assist a girl/parent/guardian on how to record and post a video
- TODD We pulled the imbedded video from this page on the girls pitching sale –Share the stat of 72% of customers are more likely to purchase if a video is used we should play it to show a video
- TODD Recommend sending the emails and testing the first weekend the sale is open – this way they emails can be doing their magic while the girl is selling to friends and family close by Sample of the email that will be sent –
- TODD
- TODD For the friends and family – who don’t check their emails – there is now a texting option Text the message to parent’s phone and they can forward the link to friends and family -
- TODD – why we encourage sending the emails first and letting your friends and family shop for their seats at home in their PJ’s first – GSEM has sent an online sales goal of $150 and then the girl will earn her MyPatchCreation – patch Customizable
- TODD TA-DAH!
- TODD How are the girls going to get their patches – of course all the girls who sell on line will reach the $150 because they are all going to do videos, watch their online sales numbers, make follow-up calls and send follow-up emails because they all want this first MY PATCH CREATION UNIQUE PATCH – An email will be sent to the parent – the email address is pulled from the online registration – the email will ask for the address the patch should be sent to – The patch will come about 4 weeks after the address is confirmed
- Todd Draw a giraffe on your head – ice breaker Paper plate in one hand Marker or pen in another 60 seconds to draw giraffe on your head Great job everyone The girls get to do a similar things – but they are not drawing a giraffe on their head – they get to create their own giraffe patch and earn it by selling $150 on product on line
- TODD The next thing a girl can go and the troop can encourage her to do it use the order card and the business cards in the girl packet
- TODD **If the Girl uses a different name on her business cards other than the one she was registered with, (ie: Abigail / Abby), she may not receive credit her for sales toward her girl rewards. The best way to ENSURE that girls receive credit for her sales is to put her unique GIRL Online ID# on the card. When the girl registered online she will get a unique number to her on her website – use that number on her business card – so when the customer goes to the website on the card they will pull up the right girls webpage
- PST Opt Out girls can earn MyCreation Patch Same date/time requests goes to troop with highest community caring
- PST
- PST What does the SU receive 1% of all troop sales 0.25 of for every girl who senss 12+ emails via QSP online programs Growth bonus Extra 1% and if SUFM attends training is in place by 9/25 All troops collectively increase by 10 % over last season SUFM received the bucket tote Let’s take a quick look at nut-e
- PST Mid- October reach out to the troops – remind then of upcoming deadline 10/26 online sales closes at midnight so all the sales for the girls can be transmission to nut-E and calculated troop proceeds and girl recognitions 10/27 – troop deadline 4 pm – please note the time
- TODD – first part – PST council phone numbers To address product – tech - magazine numbers Numbers available on a magnet which is in the folder PST All Council phone numbers are listed in the SU manual and also in the troop manual
- PST
- PST
- PST – with Todd Last years usernames and passwords have been removed New agreements need to be signed Council will issue new user names and passwords All volunteers must be currently registered and Cori’d
- Home screen
- PST