2011 GSNCA Fall Product Training


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2011 GSNCA Fall Product Training

  2. 2. THANK YOU <ul><li>Your support means the world to us! </li></ul><ul><li>Thank you for taking time out of your busy schedule to learn more about what you can do to help Girl Scouts in your council area </li></ul>
  3. 3. WHAT DOES THE FALL SALE MEAN TO YOU? <ul><li>Supports council programs for girls in your council </li></ul><ul><li>Provides early start up funds for troops </li></ul><ul><li>Multi-faceted educational experience for girls gives them an opportunity to learn life skills as well as focus on special interest topics </li></ul>
  4. 4. TROOP PROCEEDS <ul><li>Fall sale is an easy way for troops to earn start up funds </li></ul><ul><li>20% for any nut or candy item </li></ul><ul><li>15% for any Regular or Online magazine or book order </li></ul><ul><li>5% BONUS FOR ALL ONLINE ORDERS </li></ul><ul><li>$2 for each completed and unique Step 2 Booklet </li></ul><ul><ul><li>No duplicate addresses </li></ul></ul>
  5. 5. TROOP DOLLARS MADE WITH ALL PRODUCTS INCLUDING INCENTIVES. <ul><li>$20 MAGAZINE ORDER = TROOP PROFIT $3.00 </li></ul><ul><li>$20 ONLINE MAG ORDER = TROOP PROFIT $4.00 </li></ul><ul><li>EITHER TIN @ $7.00 = TROOP PROFIT $1.40 </li></ul><ul><li>ALL $6.00 PRODUCTS = TROOP PROFIT $1.20 </li></ul><ul><li>ALL $5.00 PRODUCTS = TROOP PROFIT $ 1.00 </li></ul><ul><li>WITHOUT INCENTIVES ADDITIONAL 5% TROOP PROFIT </li></ul>
  6. 6. OUR PROGRAM <ul><li>Focus on leadership, collaboration and exploring personal values through discovering, connecting and taking action to help girls discover their future potential </li></ul><ul><li>5 skills girls learn through product sales </li></ul><ul><ul><li>Goal Setting </li></ul></ul><ul><ul><li>Decision Making </li></ul></ul><ul><ul><li>Money Management </li></ul></ul><ul><ul><li>People Skills </li></ul></ul><ul><ul><li>Business Ethics </li></ul></ul>
  7. 7. ONLINE LEARNING ACTIVITIES <ul><li>Online learning activities designed to enhance the troop program activity pieces </li></ul><ul><ul><li>www.ashdonfarmsgsi.com </li></ul></ul><ul><ul><li>www.qspbeareader.com/activities </li></ul></ul>
  8. 8. GOAL SETTING ACTIVITIES <ul><li>Setting goals is the key to a successful sale </li></ul><ul><li>Troops and girls who set goals earn big </li></ul><ul><ul><li>Troop with 10 girls </li></ul></ul><ul><ul><li>If each girl sells… </li></ul></ul><ul><ul><ul><li>3 QSP orders </li></ul></ul></ul><ul><ul><ul><li>20 nut items </li></ul></ul></ul><ul><ul><ul><li>1 address booklet </li></ul></ul></ul><ul><ul><li>Troop earns $290 </li></ul></ul>
  9. 9. WHAT IS THE FALL PRODUCT SALE? <ul><li>Two ways for troops to earn more money </li></ul><ul><ul><li>Taking orders for magazines </li></ul></ul><ul><ul><ul><li>Customers can order online or via paper forms </li></ul></ul></ul><ul><ul><ul><li>Direct Mail or Step 2 Booklets </li></ul></ul></ul><ul><ul><li>Nut and candy items </li></ul></ul><ul><ul><ul><li>Girls take orders via a nut order card and deliver product </li></ul></ul></ul><ul><li>Payment for product </li></ul><ul><ul><li>Collect all money when orders are delivered </li></ul></ul><ul><ul><li>Once products are delivered, you are done </li></ul></ul><ul><li>All Fall Sale options in one envelope </li></ul>
  10. 10. WHY MAGAZINES? <ul><li>People already buy magazines! </li></ul><ul><li>The average family subscribes to 4 magazines a year and spends $125 </li></ul><ul><li>People can support Girl Scouts without spending any additional funds </li></ul><ul><li>Reading is good for girls and helps to establish a love of reading </li></ul><ul><ul><li>7 out of 10 of our top sellers are children’s magazines </li></ul></ul><ul><li>When people order their magazines through Girl Scouts, everyone wins! </li></ul>
  11. 11. ORDERING MAGAZINES ONLINE Look for the online ordering link on your council homepage – www.girlscoutsnca.org <ul><li>NAM: </li></ul><ul><li>Update this slide with an actual image from your council’s website. The image on this slide is for illustrative purposes and must be replaced with your council’s image. </li></ul>
  12. 12. ONLINE LEARNING ACTIVITY <ul><li>Participants visit www.girlscoutsnca.org and click the link for online ordering </li></ul><ul><li>Families register and create an account using an adult’s email address </li></ul><ul><li>Girls complete a short learning activity and personalize their landing page </li></ul><ul><li>NEW THIS YEAR! Upload a photo and use Facebook to contact friends </li></ul><ul><li>Enter email addresses to invite family and friends to support Girl Scouts </li></ul>
  13. 13. <ul><li>Right now we have about 60 magazine titles signed up to offer digital subscriptions via qsp.com </li></ul><ul><li>Expect to have a few more by the start of the fall </li></ul><ul><li>Digital subs will be fulfilled via the Zinio platform which is device neutral </li></ul><ul><ul><li>Zinio is the world's largest newsstand and bookstore </li></ul></ul><ul><ul><li>With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it </li></ul></ul><ul><ul><li>Readers can purchase content once to be read on any screen </li></ul></ul><ul><ul><li>Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world </li></ul></ul><ul><ul><li>Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more </li></ul></ul>
  14. 14. <ul><li>630 million members worldwide </li></ul><ul><li>95 million US adults. Over 40% of the country belongs to Facebook </li></ul><ul><li>53 million of those adults are 26-44 years of age. In other words…right in the child-rearing years! </li></ul><ul><li>22 million people in the US sign on every single day, and when they go to Facebook, they spend 23 minutes there </li></ul><ul><li>Each member has an average of 130 friends </li></ul>
  15. 17. PERSONALIZING LANDING PAGE <ul><li>Girls can customize the message that customers see when clicking on the email link </li></ul><ul><li>Be sure she sets a goal as customers will see her progress </li></ul><ul><li>New! Girls/Families can contact friends and family through Facebook </li></ul>
  16. 18. ENTERING EMAIL ADDRESSES <ul><li>Emails are only used for this one time ask and are never rented or sold </li></ul><ul><li>Recipients click a link, make their selection and pay with credit card </li></ul><ul><li>No processing fees for customers </li></ul><ul><li>Magazines arrive faster </li></ul><ul><li>Profits for council generated faster </li></ul><ul><li>Parents print or email Detailed Order Report to troop manager for girls to receive credit for orders generated online </li></ul>
  18. 20. EQUAL CREDIT FOR ALL MAGAZINE ORDERS <ul><li>Troops earn proceeds for each order generated online plus a 5% bonus! </li></ul><ul><li>Families simply print out or email the “Detailed Order Report” and submit it to the Troop FPS Chair along with the paper orders to receive credit </li></ul><ul><li>Bounce back email containing DOR at the end of the sale </li></ul>
  19. 21. DETAILED ORDER REPORT <ul><li>Check back in during the sale to track your success </li></ul><ul><li>Send more emails and get more orders </li></ul><ul><li>All DORs must be returned by the deadline date to count towards girl incentives and troop proceeds </li></ul>
  20. 22. ENCOURAGE GIRLS TO ENTER EMAILS FIRST <ul><li>Original email sent immediately </li></ul><ul><ul><li>Two reminders sent a week apart </li></ul></ul><ul><ul><li>Opt out option for recipients after receiving first email </li></ul></ul><ul><li>Get emails out first </li></ul><ul><ul><li>Emails are working while girls are taking orders using the catalog </li></ul></ul>SEND FALL SALE EMAILS
  21. 23. PAPER FORM MAGAZINE ORDERING <ul><li>Majority of orders still collected using paper forms </li></ul><ul><li>Have customers fill out the paper order forms </li></ul><ul><li>For out of town family and friends, use Step 2 Booklet </li></ul>
  22. 24. WHERE THE ORDER FORM GOES <ul><li>White and yellow copies are returned to the troop fall product sale chair </li></ul><ul><li>Pink copy stays with the customer </li></ul>
  23. 25. STEP2 – ADDRESS BOOKLET <ul><li>Used for family and friends not contacted during the direct order taking portion of the sale </li></ul><ul><li>Personalize each postcard with valid and unique names and addresses of family and friends </li></ul><ul><ul><li>Fill out 10 or more completed postcards </li></ul></ul><ul><ul><li>Personalize with a PS note </li></ul></ul><ul><ul><li>For missing zip codes, visit www.usps.com </li></ul></ul>
  25. 27. <ul><li>Girls use order takers to collect nut and candy orders </li></ul><ul><li>Money is collected at the time of delivery </li></ul><ul><li>Products will be delivered 11/2,3,4/11 </li></ul>ORDER TAKERS
  26. 28. School Tin
  27. 29. Journey of a Lifetime Tin (Suitcase Tin)
  28. 30. Front of Suitcase
  29. 31. Back of Suitcase
  30. 32. Inside Bottom
  31. 33. Stickers on Front
  32. 34. Packaging <ul><li>In an effort to reduce and reuse, Ashdon has reduced the amount of cardboard used in packaging </li></ul><ul><li>Trays can be reused to pack items to the troops and then girls </li></ul>
  33. 35. <ul><li>When placing your order, remember troops should order to the piece </li></ul><ul><li>Nut Delivery from a DELIVERY AGENT. You will be contacted by the delivery agent to finalize time and date </li></ul><ul><li>Count products carefully before signing </li></ul><ul><li>Keep chocolate away from light and heat </li></ul><ul><li>Do not store products outside </li></ul><ul><li>If you have specific program questions, refer to your training materials or call the council office </li></ul>REMINDERS
  34. 36. PATCHES <ul><li>Investing In Today </li></ul><ul><ul><li>$50 COMBINED SALES </li></ul></ul><ul><li>Success For Tomorrow </li></ul><ul><ul><li>3 REG OR ONLINE SUBS </li></ul></ul><ul><li>Together to the Top </li></ul><ul><ul><li>1 booklet (10 NAMES) </li></ul></ul><ul><li>Online </li></ul><ul><ul><li>12 email addresses </li></ul></ul><ul><li>Super Seller Mag Patch </li></ul><ul><ul><li>6 REG OR ONLINE SUBS </li></ul></ul><ul><li>Goal Achiever </li></ul><ul><ul><li>ASHDON ON LINE GOAL </li></ul></ul><ul><ul><li>ACTIVITY </li></ul></ul>
  36. 38. <ul><li>Intuitive, icon based ordering system </li></ul><ul><li>Retooled to enhance system performance, to alleviate report access issues and to create a more efficient and dependable order processing system </li></ul>www.ashdonfarmsnute.com
  37. 39. See Community Fall Sale Guide Book for instructions on assigning login names and passwords Login: Password:
  38. 40. SERVICE UNIT DETAILS PAGE Be sure to enter delivery station and incentive delivery information. Without this address, delivery agent will be unable to deliver products and incentives won’t get to you. No PO Box – physical address only.
  39. 41. TROOP SET UP <ul><li>To view troops in the SU (community), click Troops icon </li></ul><ul><li>Click pencil icon beside the troop you want to view </li></ul><ul><li>Set logins and passwords under “Troop Users” </li></ul>
  40. 42. GIRL ORDERS <ul><li>Girl names can be entered into system at any time during the sale </li></ul><ul><li>Enter the number of girls registered and click save </li></ul><ul><ul><li>The submit nut/candy order button will be activated </li></ul></ul><ul><li>After being added, girls appear in bottom container </li></ul><ul><ul><li>All girls in troop can be added before entering orders or orders may be entered as girls are added </li></ul></ul><ul><ul><li>Add orders by clicking the green button </li></ul></ul>
  41. 43. BANK DEPOSIT DETAILS <ul><li>Troop should enter all deposits </li></ul><ul><li>Enter date of payment </li></ul><ul><li>Choose Bank </li></ul><ul><li>Enter the amount </li></ul><ul><li>Transaction ID should be the bank receipt number </li></ul><ul><li>Click save when information is entered </li></ul>
  42. 44. REPORTS
  43. 45. GIRL ORDER REPORTS <ul><li>Utilize G2 or Girl Order Summary for collecting signatures for products and payment collection </li></ul>
  44. 46. NUT-E DEADLINES <ul><li>10/17, 2011. </li></ul><ul><li>Nut•e will close to them </li></ul><ul><li>at 11:59PM </li></ul>10/21, 2011. Nut•e will close to you at 11:59 PM Service units must check all data entered and complete their duties by Troops must have all girl sales data entered by
  45. 47. ADDITIONAL FALL SALE DETAILS <ul><li>Understanding the Specifics </li></ul>
  46. 48. PRINT MATERIALS <ul><li>Troop envelopes and Community guides are available and contain full and detailed information regarding the Fall Product Sale Program </li></ul><ul><li>Additional Fall Product Sale information available on www.girlscoutsnca.org </li></ul><ul><li>NAM: </li></ul><ul><li>Insert the pdf images of the council’s specific documents </li></ul><ul><li>The images on this slide are for illustrative purposes and must be replaced with council’s own document images </li></ul><ul><li>Insert council’s website address </li></ul>
  47. 49. PAPERWORK TO RETURN <ul><li>Please schedule an appointment before 12/1/11 to drop off your forms and paperwork </li></ul><ul><li>Girl order forms attached to T2 Report </li></ul><ul><ul><li>White copies in one pile by troop </li></ul></ul><ul><ul><li>Yellow copies paper clipped together by troop </li></ul></ul><ul><li>Step 2 Booklets </li></ul><ul><li>Verify Detailed Order Reports </li></ul><ul><li>Deposit Slips and Bank Receipts </li></ul>
  48. 50. DEPOSIT DETAILS <ul><li>All checks should be made payable to GS OF NORTH-CENTRAL ALABAMA </li></ul><ul><li>Troops deposit all checks into Regions Bank council account using assigned deposit tickets </li></ul><ul><li>Make sure deposit slips include troop number </li></ul><ul><li>Keep troop profit </li></ul>
  49. 51. THANK YOU FOR ALL YOU DO <ul><li>Construct a successful plan </li></ul><ul><li>Design specific goals </li></ul><ul><li>Your enthusiasm is contagious </li></ul><ul><li>Motivate troops to participate </li></ul><ul><li>Work together as a team and everyone wins </li></ul><ul><li>You are the key to the success of the Fall Product Sale </li></ul>