The document evaluates three different title fonts - Aparajita, Euphemia, and Adobe Myungjo Std M - for a horror film titled "The Onslaught". Aparajita was deemed too sophisticated and not creepy enough. Euphemia had consistent text weighting but letters like L and G were too formal or casual. Adobe Myungjo Std M was determined to be the best choice as it was stripped back yet creepy, with consistent text weighting and a tidy curved G that fit the desired sophisticated yet scary tone.
2. FONT 1:
• The first font we tried as our title was Aparajita: The Onslaught
ADVANTAGES: DISADVANTAGES:
The font looked rather sophisticated
and smart
It’s not quite creepy enough for the
film
It provides mystery towards the film
and what its about
It doesn’t fit in with the theme of the
film to do with horror
I also didn’t like the weight of the text
as I felt it varied too much throughout
the title
I also didn’t like the way that the ‘G’
curved at the bottom as it seemed
almost too casual
3. FONT 2:
• Our second font that we had tested out was called Euphemia : The Onslaught
ADVANTAGES: DISADVANTAGES:
The font is rather basic, which allows
for speculation over the genre of film
Again, it’s still not quite creepy
enough for the film and desired effect
The weighting of the text is very
consistant throughout, exactly what
we’re looking for
The way that the ‘L’ has a flick on the
end creates too much of a formal
look, which again is not our desired
effect
I also don’t like the way that the ‘G’
curved at the bottom as it seemed
almost too casual, which is not our
desired effect
4. FONT 3:
• The last font that we had tested is called Adobe Myungjo Std M:
ADVANTAGES: DISADVANTAGES:
The font is quite stripped back,
allowing for speculation.
Some of the letters do look slightly
wrong, but fortunately they’re not
included in our title
The weighting of the text is very
consistent throughout, exactly what
we’re looking for
Although the ‘G’ is curved like the
previous fonts, the weight of this font
makes it look a lot tidier and more
sophisticated
The font is also quite creepy, which is
perfect for our desired genre
The Onslaught
