65% Reach<br />1.3 million + <br />Irish Unique Users<br />#1 Online Platform for <br />Display Advertising in Ireland<br ...
Advertising in a Difficult Economy<br />Why Online? <br />Accountable, innovative and flexible<br />Why Microsoft Advertis...
 Shift towards on-line<br />EMS Digital Life 2008 Europe Base: Digital Life Universe Target: How has your media consumptio...
 Ad spent vs. time used<br />Source: Ad Spend – ZenithOptimedia Dec08  – Western Europe Time Spent – EIAA Mediascope 2008 ...
Network<br />MSN Portal Channels<br />News & Sport<br />Dating<br />Careers<br />Property<br />Entertainment<br />Travel<b...
MSN Ireland Portal<br />1 Million + Unique Users<br />17M Page impressions/ month<br /> Display Products<br />HP 728x90 Le...
…Homepage Takeovers<br />Road-blockall ad formatson MSN ie  homepage for ahigh impact integrated 24 hr Takeover<br /><ul><...
Can generate up to 25,000 clicks in a day !
Exclusive to Microsoft: free support and serving from Eyeblaster</li></li></ul><li>Portal Integration<br />MSN.ie can offe...
  Masthead Integration
  Module Sponsorship</li></li></ul><li>Your brand in the new MSN Windows Live experience<br />The digital home for over <b...
Demographics<br />Nov 2009 – 863,833 registered users<br />
A Better Advertising Environment<br /><ul><li>Consistent header links all MSN Windows Live services together
All Ads targetable by age/gender
Expandable
Flash/Video enabled
Cleaner/uncluttered user interface surrounding your ad to better showcase your message
Skyscraper means improved ad performance – scrolls down with page content
Improved share of Ad space, ad exclusivity on almost every page</li></li></ul><li>Display Products<br />Today page<br />In...
The heart of all the action
Available on Hotmail Inbox, Read and Folders pages
300x250
Highly prominent position, users see their updated information, notifications from third parties and will have easy access...
300 x 250 or 300 x 600 rectangle
Advertise where the user plans their next move</li></li></ul><li>Display Products<br />New large 300*600 Panel Ad !display...
Be part of the conversationwith<br />Drive engagement with a broad audience and a diverse set of offerings<br /><ul><li>73...
Users are making decisions
Engagingall day longwith friends
Having conversations
Sharing experiences
Influencing each others decisions</li></ul>Integrate your message at the point-of-influence<br />
<ul><li>Each month over *530,000 people use Windows Live Messenger in Ireland
On average they spend over 8 hours per month and send 519 messages each
Unrivalled platform to reach the at-work audience
70 % reach in Ireland & Microsoft’s fastest growing product globally
Be at the heart of all conversation activity !</li></ul>* Nov 2009<br />According to ComScore, in Ireland, MSN Instant Mes...
Demographics<br />
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Microsoft Advertising Network Presentation 2010

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  • This presentation is about understanding the ways that consumers are using the web today – and about taking advantage to make every advertising dollar work harder.
  • This chart looks at the question how has your media consumption changed over the past two years. Most significantly you can see that 80% of respondents have said their use of online has increased, where as the use of traditional media has largely seen quite significant decreases. A shift to online media channels can be seen.
  • Consistent header links all Windows Live services together - Infusing Hotmail, Messenger, and Sharing with “What’s New” feed increasing connections among usersCleaner/uncluttered user interface surrounding your ad to better showcase your message Moving to a Skyscraper means pages are cleaner and ads stand out - The ability to view emails in the Hotmail reading pane means that the users eye will be drawn down to the skyscraper and the ad scrolls with the content; there is no risk of the advertisers message being missedSkyscrapers scroll with content -The ability to view content as the ad scrolls with the content; there is no risk of the advertisers message being missedImproved share of Ad space, ad exclusivity on every page - 300x250s in all Windows Live key entry points and landing pages
  • The purpose of this slide is to illustrate the audience, engage, and impact points for Windows Live Messenger. The ability to reach a mass or targeted audience, the ability to deeply integrate the brand in a conversation toolEach day, Messenger users discuss a variety of topics, including:Lunch/dinner plansMovie/event plansGift-giving plansSocial activitiesPurchasesAdvertise at the point-of-influence. Leverage a diverse set of offerings, drive engagement with a broad audience and spread the word virally when users plan social arrangements, discuss purchases, and influence each other.
  • The purpose of this slide is to show holistically what is available on Windows Live Messenger.Flexible Display Advertising180x150Today takeover using 3rd party Rich MediaRoadblock an entire day Expand to 555W X 360H234x60 – games browserBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment234x60 – In the messenger clientBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment300x250Ads can appears as users load their web cam conversations or before games beginRoadblock an entire day TextlinksAvailable in every conversation windowMessenger AgentsAlways-on, interactive &quot;buddies&quot;
  • The purpose of this slide is to show holistically what is available on Windows Live Messenger.Flexible Display Advertising180x150Today takeover using 3rd party Rich MediaRoadblock an entire day Expand to 555W X 360H234x60 – games browserBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment234x60 – In the messenger clientBehavioral targetExpand to 300X250Roadblock an entire day to reach a particular audience segment300x250Ads can appears as users load their web cam conversations or before games beginRoadblock an entire day TextlinksAvailable in every conversation windowMessenger AgentsAlways-on, interactive &quot;buddies&quot;
  • Microsoft Advertising Network Presentation 2010

    1. 1.
    2. 2. 65% Reach<br />1.3 million + <br />Irish Unique Users<br />#1 Online Platform for <br />Display Advertising in Ireland<br />Top 5 Site for User Engagement<br />Source:Comscore, Nov 2009<br />
    3. 3. Advertising in a Difficult Economy<br />Why Online? <br />Accountable, innovative and flexible<br />Why Microsoft Advertising?<br />Greatest reach, Targeting and Trusted Environment<br />Why now?  <br />Zero waste / maximum return on Investment<br />
    4. 4.
    5. 5. Shift towards on-line<br />EMS Digital Life 2008 Europe Base: Digital Life Universe Target: How has your media consumption changed in the past two years?<br />
    6. 6. Ad spent vs. time used<br />Source: Ad Spend – ZenithOptimedia Dec08 – Western Europe Time Spent – EIAA Mediascope 2008 – European Average<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10. Network<br />MSN Portal Channels<br />News & Sport<br />Dating<br />Careers<br />Property<br />Entertainment<br />Travel<br />
    11. 11.
    12. 12. MSN Ireland Portal<br />1 Million + Unique Users<br />17M Page impressions/ month<br /> Display Products<br />HP 728x90 Leaderboard<br />HP 300x250 MPU <br />Roadblocks<br />Tandem deliveries<br />and….<br />
    13. 13. …Homepage Takeovers<br />Road-blockall ad formatson MSN ie homepage for ahigh impact integrated 24 hr Takeover<br /><ul><li>All rich media enabled
    14. 14. Can generate up to 25,000 clicks in a day !
    15. 15. Exclusive to Microsoft: free support and serving from Eyeblaster</li></li></ul><li>Portal Integration<br />MSN.ie can offer customisable branding & content sponsorship on the homepage, flexible to budget avails & client objectives<br /><ul><li> Content Integration
    16. 16. Masthead Integration
    17. 17. Module Sponsorship</li></li></ul><li>Your brand in the new MSN Windows Live experience<br />The digital home for over <br />850,000 Irish consumers<br />and the biggest email provider in the country<br />Simplicity: Your advertising message seen widely across the range of planning activities that are happening <br /> Better advertising environment: a cleaner experience, surrounding your ad to better showcase your message<br />Impact MSN enables advertisers to have an impact on their key audience at the point of influence<br />Source:Comscore, February 2009<br />
    18. 18. Demographics<br />Nov 2009 – 863,833 registered users<br />
    19. 19. A Better Advertising Environment<br /><ul><li>Consistent header links all MSN Windows Live services together
    20. 20. All Ads targetable by age/gender
    21. 21. Expandable
    22. 22. Flash/Video enabled
    23. 23. Cleaner/uncluttered user interface surrounding your ad to better showcase your message
    24. 24. Skyscraper means improved ad performance – scrolls down with page content
    25. 25. Improved share of Ad space, ad exclusivity on almost every page</li></li></ul><li>Display Products<br />Today page<br />Internal pages<br />Sent confirmation<br /><ul><li>160 x 600 Skyscraper
    26. 26. The heart of all the action
    27. 27. Available on Hotmail Inbox, Read and Folders pages
    28. 28. 300x250
    29. 29. Highly prominent position, users see their updated information, notifications from third parties and will have easy access to Windows Live Sharing
    30. 30. 300 x 250 or 300 x 600 rectangle
    31. 31. Advertise where the user plans their next move</li></li></ul><li>Display Products<br />New large 300*600 Panel Ad !displays on sent mail confirmation page<br />And Expands to 560x600 !<br />
    32. 32. Be part of the conversationwith<br />Drive engagement with a broad audience and a diverse set of offerings<br /><ul><li>73% reach in Ireland
    33. 33. Users are making decisions
    34. 34. Engagingall day longwith friends
    35. 35. Having conversations
    36. 36. Sharing experiences
    37. 37. Influencing each others decisions</li></ul>Integrate your message at the point-of-influence<br />
    38. 38. <ul><li>Each month over *530,000 people use Windows Live Messenger in Ireland
    39. 39. On average they spend over 8 hours per month and send 519 messages each
    40. 40. Unrivalled platform to reach the at-work audience
    41. 41. 70 % reach in Ireland & Microsoft’s fastest growing product globally
    42. 42. Be at the heart of all conversation activity !</li></ul>* Nov 2009<br />According to ComScore, in Ireland, MSN Instant Messenger (IM) has 71% usage versus Yahoo Messenger 13% - leading IM service in Ireland and the fasting growing MSN service world wide<br />
    43. 43. Demographics<br />
    44. 44. A fresh new look !<br />New ‘Me” area which can be personalised with themes or photos <br />Hotmail alert <br />Favorites:Organise your favourite contacts at the top of the Messenger window. <br />Groups:Set up groups of people that you regularly chat with<br />What's New Feed: Get updates about your friends network from Windows Live and partner sites <br />Other New Features <br /><ul><li>Multiple location access
    45. 45. WebIM in Hotmail
    46. 46. Photo IM</li></li></ul><li>IM Unique Display Products<br />New 180x150 expandable on Messenger Today Page<br />Rich Media Supported !<br />Target users as they<br />Initiate Messenger<br />Supports Expandable &<br />Overlay Creative<br />Textlinks:<br />Highest click-yield MSN product !<br />
    47. 47. IM unique display options<br />New 234*60 IM Half Banner now expands to rich media supported 300*600 !<br />Main Messenger Window<br /><ul><li>Starting point for all IM activity
    48. 48. Great brand exposure
    49. 49. Highly prominent position. Located below the “What’s New” and the Tabs
    50. 50. Target by age, demo, or time segment
    51. 51. Roadblock an entire day to reach your audience for mass scale and awareness</li></ul>Be at the start of all conversation activity<br />Now expands to <br />300*600 on rollover/click !<br />
    52. 52. IM Content Integration<br />Tb Partners<br /><ul><li>Generates between 15,000 to 25,000 clicks per month
    53. 53. Fixed icon on the Instant Messenger window that opens a bespoke client micro-site in new browser window
    54. 54. Data capture features for lead generation
    55. 55. Constant Brand presence on Ireland’s leading Messenger service</li></ul>Hosted within and by Microsoft, associate your client with a trusted brand<br />
    56. 56. IM Personal Expressions<br />PE packages consist of tailor made<br /><ul><li>Emoticons
    57. 57. Display pictures
    58. 58. Backgrounds
    59. 59. Winks </li></ul>which integrate into IM conversations<br />An original and novel way for users to interact with a brand in a playful and unique setting<br />
    60. 60. Ingame Advertising<br />Dynamic High Impact Advertising<br />65,000 unique Irish users<br />11 million Ad impressions<br />each monthand growing<br />1 Ad impression = 10 cumulative seconds of exposure<br />Full creative and technical support provided by Massive<br />
    61. 61. Our audience<br />
    62. 62.
    63. 63.
    64. 64.
    65. 65. Homepage Takeovers<br />
    66. 66. Aided Brand Awareness<br />Online Ad Awareness<br />Message Association<br />Brand Favorability<br />Purchase Intent<br />Rich Media builds brands<br />% Lift<br />Standard Banners<br />Rich Media<br />Rich/Video<br />Source: Dynamic Logic MarketNorms Q4 2006<br />
    67. 67. IM Half Banner Creatives<br />
    68. 68.
    69. 69. MPU Float/ Overlay<br />IM180x150<br />
    70. 70. Skyscraper 160/120x600<br />
    71. 71.
    72. 72. Conversation<br />Creative<br />Audience<br />Results<br />Build integrated campaigns that encourage participation<br />Catch their attention with innovative, interactive advertising<br />Showcase your brand in the right places for the audience you’re targeting<br />Achieve measurable results that show return on investment<br />
    73. 73. Great ideas<br /> Home page takeovers, microsites, wallpapers, integrated content & more…<br />Great creative<br />Great results<br />Interactive advertising, animations, games, competitions…<br />Click-throughs, awareness, participation, registration, sales…<br />
    74. 74.
    75. 75. Find out what we can dofor your brand<br />Your Audience.<br />
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