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Xinmsn wl jonathan hardy

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Xinmsn wl jonathan hardy

  1. 1. THE MICROSOFT ADVERTISING STORY<br />
  2. 2. Agenda<br /><ul><li>Market Trends
  3. 3. MSA Market Position
  4. 4. Xinmsn Success
  5. 5. Windows Live Wave 4
  6. 6. Rich Media</li></li></ul><li>Presenter Name<br />Presenter Title<br />… Generation “C”…<br />More Choices<br />More Connected<br />More Control<br />
  7. 7. Creativity<br />Content<br />Video <br />TV<br />Print<br />Data<br />Algorithms<br />Machines<br />Our World<br />.<br />Our Challenge<br />
  8. 8.
  9. 9. 6<br />Source: The “Facebook & Brands” survey – DDB, 2010 (UK, US, Italy, France, Australia, Chile)<br />“Ads are the primary driver to (Facebook) brand pages, followed by invitations from friends and Web searches”<br />And it’s proven… <br />
  10. 10. Digital Media Brand influence journey<br />TARGETED<br />CALL TO ACTION<br />Microsoft Media Network<br />Active Evaluation<br />(Information gathering, shopping)<br />Moment of Purchase<br />MASS<br />Initial Consideration<br />Microsoft Media Network<br />Loyalty Loop<br />Trigger<br />Post Purchase Experience <br />(Ongoing exposure)<br />SOCIAL<br />Source: McKinsey – The Consumer Decision Journey<br />
  11. 11. Our digital landscape covers: Portal, Video, Social, Network<br /><ul><li>Receptive audiences at the point of influence
  12. 12. Broad reach across multiple touch points</li></ul>8<br />
  13. 13. Introducing the #1 Digital Property<br /><ul><li>#1 email service
  14. 14. User reach at 1.2 million
  15. 15. Used by 61% of email users
  16. 16. #1 IM service
  17. 17. User reach at 1.1 million
  18. 18. 8 out of 10 IM users are on WL Messenger
  19. 19. #1 portal
  20. 20. Reaches 1.9 million unique users
  21. 21. Reaches 67% of web users</li></ul>Source: comScore Oct 2010, SG only<br />
  22. 22. The formula of success lies in Extending User Reach<br />Reaches 67% of Singapore’s Internet population<br />Reaches 63% of Singapore’s Internet population<br />Shows that less than 50% of users across MSN and Windows Live actually duplicate <br />2.5 million UUs<br />88% user reach<br />Source: comScore Oct 2010, SG only<br />
  23. 23. Size does matter<br />Source: comScore Oct 2010, SG only<br />
  24. 24.
  25. 25. XINMSN – Singapore’s top search term in 2010! <br />Google’s Top 10 Fastest Rising Queries in SG<br />Source: Google Zeitgeist 2010<br />Note: Visualization shows normalized search numbers, which reflect how many searches have been done relative to the total number of searches done on Google over time. <br />
  26. 26. Portal (Entertainment), Social, Email<br />Source: comScore Dec 2010, SG only<br />
  27. 27. Portal (Lifestyle), Social, Email<br />Source: comScore Dec 2010, SG only<br />
  28. 28. The web gets social<br />
  29. 29. Windows Live Hotmail 2011<br />
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  39. 39. Windows Live Messenger 2011<br />
  40. 40.
  41. 41.
  42. 42. Tip: Messenger gives you Toast notifications for incoming email and facebook updates<br />
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  46. 46. <ul><li>“86% of internet users prefer to share content by email”Strongmail Systems Inc, Social Influence Benchmark Report</li></ul>See what’s newat a glance<br /><ul><li>Ad Sizes: 300x250
  47. 47. Rich media Availability
  48. 48. Targeting available</li></ul>Live Demo<br />Rich Media Opportunities:<br /><ul><li>Full Screen
  49. 49. 3D Interactive Panel</li></ul>Standard Expanding Ad<br />In-Page Ad<br />Standard Ad<br />
  50. 50. Commercial Email Targeting – Inbox/Read Pages<br />2) Industry TargetingAdvertisers can target users who receive email communications newsletters from their industrythrough the 160x600 skyscraper and reach engaged users interested in their industry to help drive engagement and awareness<br />Domain TargetingAdvertisers can target users who receive their own email communications through the 160x600 skyscraper and reach engaged users of their own brand to help drive purchase intent<br />
  51. 51. <ul><li>“27% of IM users user other Social Networks, but stay on Messenger for that instant communicationwith real-time sharing” Social Media Marketers: Don't Ignore IM”, Forrester Research, Inc., September 2009</li></ul>‘Contacts’ mode<br />‘Social’ or ‘Full’ mode<br />300x250<br />234x60<br />Rich Media Demo:<br />Marquee<br />Interactive Panel<br />300x600<br />SocialAd<br />
  52. 52. Themes/Badges<br />Themes<br />Badges<br />
  53. 53. Microsoft Media Network<br />Microsoft Media Network:Premium Microsoft properties<br />The Performance Marketing Tool<br />
  54. 54. Microsoft Media Network<br />
  55. 55. Microsoft Advertising = Your Rich Media Destination<br />
  56. 56. Rich Media Showcase<br />41<br />
  57. 57. Homepage Innovation Glider – SONY <br />
  58. 58. Homepage InnovationHomepage Takeover - KFC<br />
  59. 59. KFC on xinmsn<br />Paid Media  Earned & Owned Media<br />PAID MEDIA<br />EARNED MEDIA<br />OWNED MEDIA<br />
  60. 60. Homepage + Windows Live Messenger Innovation NIKE<br />
  61. 61. Nike on xinmsn + Windows Live Messenger<br />Rich + Social Media = Boosted brand awareness, engagement & reach<br />Xinmsn – World Cup Channel Homepage<br />(Homepage takeover)<br />Xinmsn – World Cup Channel Run of Site<br />(728 x 90; 300 x 250 with Video)<br />Messenger - Expandable and shareable with Video (Target 16 – 24 y/o)<br />Nike Football SG Facebook<br />
  62. 62. 3D Flip Expanding<br />
  63. 63. Connect With Us Today<br />

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