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Microsoft Advertising Network Presentation 2010


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Microsoft Advertising Network Presentation 2010

  1. 1.
  2. 2. 65% Reach<br />1.3 million + <br />Irish Unique Users<br />#1 Online Platform for <br />Display Advertising in Ireland<br />Top 5 Site for User Engagement<br />Source:Comscore, Nov 2009<br />
  3. 3. Advertising in a Difficult Economy<br />Why Online? <br />Accountable, innovative and flexible<br />Why Microsoft Advertising?<br />Greatest reach, Targeting and Trusted Environment<br />Why now?  <br />Zero waste / maximum return on Investment<br />
  4. 4.
  5. 5. Shift towards on-line<br />EMS Digital Life 2008 Europe Base: Digital Life Universe Target: How has your media consumption changed in the past two years?<br />
  6. 6. Ad spent vs. time used<br />Source: Ad Spend – ZenithOptimedia Dec08 – Western Europe Time Spent – EIAA Mediascope 2008 – European Average<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. Network<br />MSN Portal Channels<br />News & Sport<br />Dating<br />Careers<br />Property<br />Entertainment<br />Travel<br />
  11. 11.
  12. 12. MSN Ireland Portal<br />1 Million + Unique Users<br />17M Page impressions/ month<br /> Display Products<br />HP 728x90 Leaderboard<br />HP 300x250 MPU <br />Roadblocks<br />Tandem deliveries<br />and….<br />
  13. 13. …Homepage Takeovers<br />Road-blockall ad formatson MSN ie homepage for ahigh impact integrated 24 hr Takeover<br /><ul><li>All rich media enabled
  14. 14. Can generate up to 25,000 clicks in a day !
  15. 15. Exclusive to Microsoft: free support and serving from Eyeblaster</li></li></ul><li>Portal Integration<br /> can offer customisable branding & content sponsorship on the homepage, flexible to budget avails & client objectives<br /><ul><li> Content Integration
  16. 16. Masthead Integration
  17. 17. Module Sponsorship</li></li></ul><li>Your brand in the new MSN Windows Live experience<br />The digital home for over <br />850,000 Irish consumers<br />and the biggest email provider in the country<br />Simplicity: Your advertising message seen widely across the range of planning activities that are happening <br /> Better advertising environment: a cleaner experience, surrounding your ad to better showcase your message<br />Impact MSN enables advertisers to have an impact on their key audience at the point of influence<br />Source:Comscore, February 2009<br />
  18. 18. Demographics<br />Nov 2009 – 863,833 registered users<br />
  19. 19. A Better Advertising Environment<br /><ul><li>Consistent header links all MSN Windows Live services together
  20. 20. All Ads targetable by age/gender
  21. 21. Expandable
  22. 22. Flash/Video enabled
  23. 23. Cleaner/uncluttered user interface surrounding your ad to better showcase your message
  24. 24. Skyscraper means improved ad performance – scrolls down with page content
  25. 25. Improved share of Ad space, ad exclusivity on almost every page</li></li></ul><li>Display Products<br />Today page<br />Internal pages<br />Sent confirmation<br /><ul><li>160 x 600 Skyscraper
  26. 26. The heart of all the action
  27. 27. Available on Hotmail Inbox, Read and Folders pages
  28. 28. 300x250
  29. 29. Highly prominent position, users see their updated information, notifications from third parties and will have easy access to Windows Live Sharing
  30. 30. 300 x 250 or 300 x 600 rectangle
  31. 31. Advertise where the user plans their next move</li></li></ul><li>Display Products<br />New large 300*600 Panel Ad !displays on sent mail confirmation page<br />And Expands to 560x600 !<br />
  32. 32. Be part of the conversationwith<br />Drive engagement with a broad audience and a diverse set of offerings<br /><ul><li>73% reach in Ireland
  33. 33. Users are making decisions
  34. 34. Engagingall day longwith friends
  35. 35. Having conversations
  36. 36. Sharing experiences
  37. 37. Influencing each others decisions</li></ul>Integrate your message at the point-of-influence<br />
  38. 38. <ul><li>Each month over *530,000 people use Windows Live Messenger in Ireland
  39. 39. On average they spend over 8 hours per month and send 519 messages each
  40. 40. Unrivalled platform to reach the at-work audience
  41. 41. 70 % reach in Ireland & Microsoft’s fastest growing product globally
  42. 42. Be at the heart of all conversation activity !</li></ul>* Nov 2009<br />According to ComScore, in Ireland, MSN Instant Messenger (IM) has 71% usage versus Yahoo Messenger 13% - leading IM service in Ireland and the fasting growing MSN service world wide<br />
  43. 43. Demographics<br />
  44. 44. A fresh new look !<br />New ‘Me” area which can be personalised with themes or photos <br />Hotmail alert <br />Favorites:Organise your favourite contacts at the top of the Messenger window. <br />Groups:Set up groups of people that you regularly chat with<br />What's New Feed: Get updates about your friends network from Windows Live and partner sites <br />Other New Features <br /><ul><li>Multiple location access
  45. 45. WebIM in Hotmail
  46. 46. Photo IM</li></li></ul><li>IM Unique Display Products<br />New 180x150 expandable on Messenger Today Page<br />Rich Media Supported !<br />Target users as they<br />Initiate Messenger<br />Supports Expandable &<br />Overlay Creative<br />Textlinks:<br />Highest click-yield MSN product !<br />
  47. 47. IM unique display options<br />New 234*60 IM Half Banner now expands to rich media supported 300*600 !<br />Main Messenger Window<br /><ul><li>Starting point for all IM activity
  48. 48. Great brand exposure
  49. 49. Highly prominent position. Located below the “What’s New” and the Tabs
  50. 50. Target by age, demo, or time segment
  51. 51. Roadblock an entire day to reach your audience for mass scale and awareness</li></ul>Be at the start of all conversation activity<br />Now expands to <br />300*600 on rollover/click !<br />
  52. 52. IM Content Integration<br />Tb Partners<br /><ul><li>Generates between 15,000 to 25,000 clicks per month
  53. 53. Fixed icon on the Instant Messenger window that opens a bespoke client micro-site in new browser window
  54. 54. Data capture features for lead generation
  55. 55. Constant Brand presence on Ireland’s leading Messenger service</li></ul>Hosted within and by Microsoft, associate your client with a trusted brand<br />
  56. 56. IM Personal Expressions<br />PE packages consist of tailor made<br /><ul><li>Emoticons
  57. 57. Display pictures
  58. 58. Backgrounds
  59. 59. Winks </li></ul>which integrate into IM conversations<br />An original and novel way for users to interact with a brand in a playful and unique setting<br />
  60. 60. Ingame Advertising<br />Dynamic High Impact Advertising<br />65,000 unique Irish users<br />11 million Ad impressions<br />each monthand growing<br />1 Ad impression = 10 cumulative seconds of exposure<br />Full creative and technical support provided by Massive<br />
  61. 61. Our audience<br />
  62. 62.
  63. 63.
  64. 64.
  65. 65. Homepage Takeovers<br />
  66. 66. Aided Brand Awareness<br />Online Ad Awareness<br />Message Association<br />Brand Favorability<br />Purchase Intent<br />Rich Media builds brands<br />% Lift<br />Standard Banners<br />Rich Media<br />Rich/Video<br />Source: Dynamic Logic MarketNorms Q4 2006<br />
  67. 67. IM Half Banner Creatives<br />
  68. 68.
  69. 69. MPU Float/ Overlay<br />IM180x150<br />
  70. 70. Skyscraper 160/120x600<br />
  71. 71.
  72. 72. Conversation<br />Creative<br />Audience<br />Results<br />Build integrated campaigns that encourage participation<br />Catch their attention with innovative, interactive advertising<br />Showcase your brand in the right places for the audience you’re targeting<br />Achieve measurable results that show return on investment<br />
  73. 73. Great ideas<br /> Home page takeovers, microsites, wallpapers, integrated content & more…<br />Great creative<br />Great results<br />Interactive advertising, animations, games, competitions…<br />Click-throughs, awareness, participation, registration, sales…<br />
  74. 74.
  75. 75. Find out what we can dofor your brand<br />Your Audience.<br />