Guy Kawasaki co-founder

Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 How I built a

0

number of business plan drafts

0

number of pitches made to venture capitalists

7.5

number of weeks from registering truemors.com to launching it

$ 4,500

cost of software development

$ 4,824.13

cost of legal fees

$ 399

cost of logo

$ 1,115.05

cost of domain registrations

55

total number of domains registered to “ surround” truemors.com

$ 12,107.09

grand total of all costs

1.5

number of full-time equivalent employees

3

number of times TechCrunch wrote about Truemors

261,214

number of page views on the first day

14,052

number of visitors on the first day

0 $

marketing budget

24

number of years spent to make $ 0 budget possible

405

number of truemors posted on the first day

218

number of truemors deleted as junk , spam , inappropriate, on the first day

3

number of hours before the site was hacked

36

number of hours before Yahoo! recommended that we not use its hosting service because of our traffic

$ 29 . 96

monthly break-even point

$ 150

monthly break-even after switching from Yahoo!

2

number of days before Truemors was labeled the “ worst website ever”

246,210

number of page views on the day Truemors was called the “ worst website ever”

150

number of Google hits the week before launch

315,000

number of Google hits after 11 days

4

There’s really no such thing as bad PR. $12,000 goes a very long way these days. You can work with a team that is thousands of miles away. Life is good for entrepreneurs these days.

There’s really no such thing as bad PR.

$12,000 goes a very long way these days.

You can work with a team that is thousands of miles away.

Life is good for entrepreneurs these days.

For a copy send an email to: g uy @ t r ue m o rs . c o m Presentation created by: www.ethos3.com Ethos3 Communications