The numbers behind the launch of Truemors by Guy Kawasaki. Designed by Ethos3 Communications.

1. Guy Kawasaki co-founder

2. Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 How I built a

3. 0

4. number of business plan drafts

5. 0

6. number of pitches made to venture capitalists

7. 7.5

8. number of weeks from registering truemors.com to launching it

9. $ 4,500

10. cost of software development

11. $ 4,824.13

12. cost of legal fees

13. $ 399

14. cost of logo

15. $ 1,115.05

16. cost of domain registrations

17. 55

18. total number of domains registered to “ surround” truemors.com

19. $ 12,107.09

20. grand total of all costs

21. 1.5

22. number of full-time equivalent employees

23. 3

24. number of times TechCrunch wrote about Truemors

25. 261,214

26. number of page views on the first day

27. 14,052

28. number of visitors on the first day

29. 0 $

30. marketing budget

31. 24

32. number of years spent to make $ 0 budget possible

33. 405

34. number of truemors posted on the first day

35. 218

36. number of truemors deleted as junk , spam , inappropriate, on the first day

37. 3

38. number of hours before the site was hacked

39. 36

40. number of hours before Yahoo! recommended that we not use its hosting service because of our traffic

41. $ 29 . 96

42. monthly break-even point

43. $ 150

44. monthly break-even after switching from Yahoo!

45. 2

46. number of days before Truemors was labeled the “ worst website ever”

47. 246,210

48. number of page views on the day Truemors was called the “ worst website ever”

49. 150

50. number of Google hits the week before launch

51. 315,000

52. number of Google hits after 11 days

53. 4

55. For a copy send an email to: g uy @ t r ue m o rs . c o m Presentation created by: www.ethos3.com Ethos3 Communications