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The Art of Changing Hearts,
Minds, and Actions
Enchantment
Guy Kawasaki
guy@motorola.com
Hashtag: “MotoX”
Orbicularis
oculi muscle
Make a
Duchenne smile1
Default to“yes”2
Bake, don’t eat3
Accept others4
Agree on something5
Do something DICEE
Deep
Complete
Empowering
Elegant
Intelligent
6
Remove speed bumps7
Enchant everyone8
Build an ecosystem9
Reciprocate10
Get on your knees+1
Hashtag: “MotoX”

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