A great Pakistani Magazine

1. CENTRALwww.fashioncentral.pk
2013 Vol 7
Bipasha’s
Bold on
Screen
Image
PIFD
revolutionizes
fashionand
designeducation
inpakistan
ToFaakhir,
Musicis
likethestarsin
thesky,
FASHION

4. C

5. CON
Features
10 Ainy Jaffri To Make Film Debut Soon
Nadia Khan is back with season 2
Shaista Lodhi Wants To Be An Actress
Sara Loren Aka Mona Liza Speaks
About Murder 3
Juhi Chawla Visits Karachi
Markets In Burqa
Resham Begins Hunt For
American Husband
20 Amna Ilyas who breathes life into clothes
24 Pakistan Institute of Fashion and Design
32 A man with many musical hits
48 A lady with a bold on screen image
58 An artist who pursues her passion
for acting and music
Parties & Events
Interview
14 Launch of Multi Brand
Store Showstopper
16 Launch of Forest Blu
18 Launch of LH Laiqa
Hasan Salon & Spa
52 Design One Spring Summer
Edition Preview
54 Mirchi Music Awards 2013
64 People’s Choice Awards 2013
68 Mercedes Benz Fashion Newsroom
72 Art of Elysium Gala Honors
Colleen Atwood
8 Sahar Atif Talks About Saai in Exclusive
Interview
February 2013
TENT
The team at fashioncentral media
group is huge,always acting like a
happy force and fired by the
enthusiasm to bring out an
awesome
7th magazine
issue.Editors,content
writers,photographers form an
integral part of our friendly
army,bursting with life and an urge to
reach out to millions of literate set of
viewers.

6. The editorial team at fashion central seeks to satiate your urge for unique insights and
access to the best faces and names of the fashion and entertainment arenas.In this
connection,viewers comments lend a helping hand,injecting our minds with inspirational
feedback,which in the ultimate shows us the way forward.Be it news about launches or the
face on the cover or images reflecting trends,the functional aspect of our magazine gets a
boost.
Audience from Pakistan persists on seeing our own fashion power players adorning the title
page.Although we have no reservations about this aspect,we shall plan our future issues so
that the brilliant ones of Pakistan set the cover alight,and we hope we can readily identify a few
faces in the iconic range.
Meanwhile keep paying attention to us and share with your friends and dear ones,what fashion
central magazine has to offer.Remember we are not there to publish too many bad news,infact
the focus is on news that highlight acts of courage and enterprise that reflects the resilience of
the human spirit.
Anny
From the editor

8. SaharAtifTalksAboutSaaiin
ExclusiveInterview
8Interview

9. How would you describe your label
SAAI ?
Saai and ‘Sahar Atif’ are two multi facet labels which go
into mobilization depending on the nature of the project.
For most parts the brand Saai by Sahar Atif is all about a
creative force showcasing multiple collections at various
runways and retailing out of multi label stores and also a
private studio.
Saai collections are segmented into signature timeless
bridal wear and affordable off the rack convenient pret
solutions.
When it comes to various industry based projects Sahar
Atif will venture out alone lending her name and expertise
to provide design consultancy to other brands.
What is keeping you busy these
days? What projects are you
working on ? Please give us all the
details.?
Past few months the Saai studio has been buzzing about
ChenOne’swomen’s wear brand Pareesa and its various
collections.My heart and soul is into the project as I’m
not a believer of luxury pret.True pret is about affordable
clothing for the masses of Pakistan available nationwide.
Sahar Atif coming together with Pareesa is activating this
strategy.
Parallel to this I am very excited about working with a
buying house in Pakistan developing embroideries for a
huge USA home furnishing brand. I am looking forward to
getting into its production soon.
What do you feel is that extra that
your brand offers ?
The Saai studio is a cosy comfortable environment where
our prestigious clients are given a feeling that they are the
creators of their garment.
Client feedback tells us that it’s a great level of customer
service and comfort level they share with the Saai team,a
blend of friendliness and professionalism that they enjoy
the most.In such a competitive design environment.
What is a normal day for you like ?
My day starts very early with my children and in a very
domesticated way. After the children leave and I enjoy my
time to myself I delve right into some serious time spent
solely on thinking of work.If I manage to start my day in
such a way then I walk into the studio or the class room far
more focused and ready for action in the right direction.
We are a family oriented lot, so time away from home is
spent at work and evenings dedicated to the family.
How do you manage to strike a
balance between professional and
personal life ?
Multi-tasking is the name of the game. I normally divide
the academic year in such a way that the pressure is
neutrally balanced between home, Saai and teaching.
I take my holidays very seriously because I’m very aware
that it’s the fun time that keeps me charged and energised
as a professional and a happy mom.
What is your personal signature
style ?
Understated with a dash of spunk be it a hint of red lipstick
or a striking scarf or jewelry piece.
Some advice you would like to
share with the young, up and
coming designers ?
Never forget that all the glamour of the fashion
business does not come easy. It is result of long hours of
hard work, at times even in adverse circumstances.
What are your future plans ?
Just to have fun at work. It’s been great so far bound to
only get better!

10. FEATU
Shaista LodhiWantsTo Be An
Actress
Famous morning show host Dr.
Shaista Lodhi now plans to work on
her acting skills and modeling which
may benefit her future career in Paki-
stani showbiz.
Dr. Shaista Lodhi is the most watched
morning show host who has earned
wide fame due to her expert hosting
skills and has appeared on number
of morning shows on leading private
channels. After getting divorce, she
has now decided to try her luck in the
field of acting to take her to a higher
level.
The mother of three kids, Shaista
Lodhi has been in news since her
divorce and then was rumored for
relationship with the owner of a big
private channel. So far, she has ap-
peared in few advertisements and
also in a music video last year. Now,
when Shaista Lodhi is independent,
she has planned to build an image as
an actress. Let’s see from where she
begins...
Nadia Khan is back with
season 2
Nadia Khan is considered as The
Queen of Morning Talk Shows in Paki-
stan by critics like Nadeem F. Paracha
and fans. She started her career in
in 1993 in the show “Daak Time” with
Uncle Sargam on PTV. She also
appeared as an anchor on ARY
Digital’s morning show Breakfast with
Nadia.In 2006, Nadia Khan moved to
Geo TV to the new show called the
Nadia Khan Show “Geo Mazay Say”
which was a live chat and interview
show. She interviewed a variety of
Pakistani celebrities, artists, perform-
ers, religious leaders, athletes and
politicians.There were also segments
on Islam, health and beauty, and
other topics. In 2012, the Nadia Khan
Show returned to Geo TV as a
night-time talk show. Nadia Khan
appeared mainly in Pakistani dramas.
Ainy JaffriTo Make Film Debut
Soon
The stunning, glamorous and
beautiful model and drama artist
Ainy Jaffri will soon be hitting the big
screen with her debut film.
Ainy Jaffri is a talented actress known
for her latest venture on Geo TV ‘Meri
Behen Maaya’, playing the lead role of
Maya in the drama. Recently, she has
shared her upcoming projects which
also include her debut film in Pakistan.
Ainy Jaffri has appeared in many
commercials and plays some of which
are ‘Dreamers’, ‘Badtameez’ and
telefilm ‘Mujhe chu lo’. She has
achieved a good place in Pakistani
showbiz with in a very short span of
time and now her fans are eagerly
waiting to watch her in films as well.
10Feature

11. URES
Sara Loren Aka Mona Liza
Speaks About Murder 3
The hot Pakistani diva, Mona Liza,
who now changes her B-town name
as Sara Loren is going to appear in
Bollywood’s most sensational movie
Murder 3.
On a local film set in Pakistan when
Sara Loren was asked about her role
in Murder 3 , she said, “I hope and
pray that I am able to deliver what is
expected of me, because this is
Mahesh Bhatt’s son Vishesh’s debut
film and they both trust me. In India,
it’s the artist that matters, not his or
her nationality. As long as you know
your work, it pays off and is
recognized”.But she immediately she
became defensive saying “To make
a career in Bollywood, you need to
play all sorts of roles.With Vishesh,
it’s a different role and if Sanjay Leela
Bhansali or Manti Ratnam were to
offer me something, then it would be
entirely different too.They are catering
to an industry worth 1 billion people,
not just 160 million.”
Juhi ChawlaVisits Karachi
Markets In Burqa
The sparkling Indian diva Juhi Chawla
visited Pakistan, and did shopping in
Karachi wearing a full covering burqa.
Bollywood filmstar Juhi Chawla has
come to Pakistan with husband Jai
Mehta to see some of her close rela-
tives in Karachi.
There she also attended a wedding
ceremony where many of her fans
gathered to have her glimpse.
She also talked to the guests present
at the wedding and expressed her
love for Pakistani culture and its simi-
larities with Indian culture. She also
said that she wanted artists of both
India and Pakistan work together for
the prosperity of film industry.
Resham Begins Hunt For
American Husband
After glamorous actress and direc-
tor Reema Khan, Pakistani film and
drama artist Resham also wants to
marry an American national for which
she has initiated her efforts.
Made-in-America husbands are
becoming eye candy of Pakistani
actresses. Earlier the ‘Love Mein Gum’
director and actress Reema tied the
knot with an American doctor Tariq
Shahab and now the popular and
steamy diva Resham wants an Ameri-
can husband.
According to recent reports, “Resham
wants to marry a man who owns the
citizenship of America rather than
Pakistani”. She is also using several
sources to get a man of her choice.

14. Launch of Multi Brand
Store Showstopper
14Events

16. Launch of Forest Blu
16Events

18. Launch of LH Laiqa
Hasan Salon & Spa
18Events

20. ilyas
Amna
Designer Creations owe a debt
of gratitude to models like Amna
Ilyas who breathe life into clothes
that she presents either at
catwalks or through images that
become carriers of charm and
glamour.Amna is a stunningly
beautiful model gifted with a
fresh look ,stunning features and
a height that is imposing and
whenever she models,the regal
look catches the eye and
attention of fashion lovers and in
the process bring fulfillment to
designers acceptance.
20Feature

23. Over the past few years,this model who is con-
sidered the couture queen,has done wonders
with her talent.Not that her looks create awe,it is
the way she carries herself that wins her unin-
terrupted applause and unhindered acclaim.And
perhaps ,these are the essential attributes that
the super brand managers like and go all out
to get associated with her.That includes brands
like HSY,Karma,Khaadi and even Chen One.
There is also the now famous Telenor D juice
brand and the mileage it got because of Amna
Ilyas is unprecedented.
The story about Amna Ilyas is success oriented
and be it occasions like the Lux Style awards or
fashion weeks,Amna is regarded as an integral
part of the grand events,her beauty,classy looks
and persona doing wonders to the occurrence.

24. PIFD
24Feature
Pakistan Institute of Fashion
and Design (PIFD) is a very
unique institute, which has
visibly revolutionized fashion
and design education in
Pakistan.

27. AKIFMAHMOOD

28. MOHSIN
ALI

29. ANWAARZONIA

30. IRFANALI

32. Faakhir
To me music is
like the stars in
the sky, it does
to the soul,
what the
stars do to
break the
muteness
of the stark
black sky”
-Faakhir
Mehood
32Feature

34. His acts are filled with energy, charged with unmistakable
enthusiasm and a charismatic voice to complement all the
magic that unfolds on stage.His ‘Stage Traits’ have enabled
him to become a much sought-after and liked performer.
His heartthrob personality and melodious songs come
together in perfect harmony to create a ‘concert; out of any
ordinary ‘show’.One of his strength is to give a powerful
performance to a hall that is barely filled or crowded.
His love for music makes him eager to always give his
audience a night to remember.When it comes to Faakhir’s
live acts, there’s no stopping him. Involving his audience to
the hilt, he leaves his listeners always come back for more.
Faakhir’s live shows have taken his ’music
and magic’to many countries in the world
including the united States, Europe, the
middle East and Asia in addition to big
and small cities across Pakistan.Dubbed as
‘Pakistan’s Latest Pop Sensation’ Faakhir has performed
alongside International contemporaries from the region
and Europe including, Sukhbir and stereo Nation to name
a few.Faakhir has to his credit having done the most num-
bers of shows with International Artists in Pakistan.
Progression has been the focus of Faakhir’s Career as an
Artist. After years of studio marvels, smash hits and stun-
ning performance to his credit as an Awaz band member,
he knew it was his time to go solo.
“Multi skilled Faakhir has been
compared with Adnan Sami
Khan because he is trained as
a musician, writes his lyrics,
composes music, produces
and sings”
Now that I have started singing, I know there is no turn-
ing back. And the more I get involved in it now, the more
I realize what I have been missing- at least not any more.
-Faakhir
Faakhir’s long association
with Awaz was a satisfying
experience. His dedication,
compositions and
arrangements for the band
led to many smash hits. Its
success can be measured
from the fact that these
hits still echo in people’s
mind and come to their lips
besides being aired on TV
and radio regularly. His fa-
mous works include, ‘Mr.
Fraudiye’, ‘Ae Jawan’, and
‘Shawa’ just to name a few.
After deciding to go solo, Faakhir started work on his debut
Album, ‘Aatish’.

35. When Rado launched their latest upbeat line of
watched Xeramo in Pakistan, they found Faakhir a
young and vibrant personality who complemented
the brand personality of Xeramo. Faakhir remains
the only Pakistani celebrity ever used by Rado for
their brand endorsement.

38. Marie
Selena
Gomez
American,continues to make an impact as an actress,
singer, and fashion designer. Making her debut in
theatrical film Ramona and Beezus,she has done some
wonderful roles in feature films and also made an
impact by starring in television movies Another
Cinderrella Story and Wizards of Waverly Place.

41. Born in Grand Prairie,Texas to parents who were a mix of
Mexican and Italian descent,Selena was lured to act-
ing as she got a chance to watch her mother,Amanda
“Mandy”Teefey,who was a stage actress.Of course she
enjoyed a special bond with her mother,as her father
had chosen to part from the family when she was barely
five.And the mother took upon herself to groom this little
one into an actress right from the earlier years and as a
seven year old Selena Gomez was a part of Barney and
Friends,with more minor roles in Spy Kids 3-D,Game Over
and Texas Ranger.
Her career has expanded into the music
industry; Gomez is the lead singer and
founder of the pop band Selena Gomez &
the Scene, which has released three RIAA
Gold certified studio albums, Kiss & Tell, A
Year Without Rain, and When the Sun Goes
Down, spawned three RIAA Platinum certi-
fied singles, “Naturally”, “Who Says” and
“LoveYou Like a Love Song” and charted
four No. 1 Billboard Hot Dance Club Songs.
Gomez has also contributed to the sound-
tracks of Tinker Bell, Another Cinderella
Story, Wizards of Waverly Place, and Shake
It Up after signing a record deal with Holly-
wood Records.
In the year 2004, Disney Channel spotted and picked
up Gomez in a USA-wide scouting for acting talent.She
appeared as a guest star on The Suite Life of Zack & Cody
and this graduated into a recurring role – on Hannah
Montana from seasons two to three.This was followed by
Selena getting cast in the Disney Channel series Wizards
of Waverly Place as one of the three notable characters
and something really wonderful happened.
The show premiered
to an audience of 5.9
million,instantly becoming
a hit.However this was
accompanied by some
controversy as news
outlets dubbed Gomez
as the next ‘Miley Cyrus’.
Selena did not get upset by such uncalled for comparison
and avoided multiplying the controversy by saying that
she was flattered by the comparison and infact felt over-
whelmed and considered it a compliment.

43. From thereon Selena Gomez also diversified her-
self and expanded her career horizons by venturing
into the music industry.A pop band was formed with
Selena as the lead singer and her band continued its
progress under the banner Selena Gomez and the
Scene.Albums like Kiss and Tell ,A year without Rain
and When the sun Goes Down were released and
they became real hot.Earlier this had been preceded
by a cover of “Cruella de Vil”—which included
a music video—for the compilation album Dis-
neyMania 6. Gomez also recorded “Fly toYour
Heart” for the 2008 animated film Tinker Bell. In
July of the same year before Gomez’ sixteenth
birthday, she signed a recording deal
with Hollywood Records,
a music label owned by
Disney,bringing her fame
and money.
2012: Focus on film
It was in January 2012
that Gomez put her
music career on hold
in order to focus on
her acting career.“my
band and I are going
our separate ways for
a while”she said.”This
year is all about films
and acting and I want
my band to play music
wherever with whoever.
We will be back but, it
will be a good while.”

44. Thereafter Gomez was
cast in a number of
films. She first
appeared in Hotel
Transylvania, an
animated
film, voic-
ing the
character
of Mavis,
alongside
Adam San-
dler and Steve
Buscemi.The film
premiered at the
37th annual
Toronto Inter-
national Film
Festival and
was released
on Septem-
ber 21, 2012.
Next, Gomez
appeared in
the Harmony
Korine film
Spring Breakers
alongside James
Franco,a film that is
scheduled to be
released sometime in
spring 2013.More big
movies are in line and
2013 is expected to be
a huge one for Selena
Gomez.

48. Bipasha
BasuBipasha Basu entered the films arena after
achieving substantial success in model-
ling.The debut in films was an eventful
one through the movie Ajnabee.Though
the first role was a negative one ,it fetched
her the Filmfare Award for Best Female
Debut and thereafter there was no holding
her back from more significant roles.First
commercial success came via Raaz in the
year 2002 followed by the ample touch of
boldness in the erotic thriller Jism.These
ventures catapulted her to greater heights
and landed her in top grossing films like No
Entry,Phir Hera Pheri,Dhoom 2,regarded
as a super success,commercially and
Race.These films spanned the years 2005
to 2008 and won her acclaim as well as
praise from film critics.And the media was
totally lured to her because of her bold on
screen image and candid confessions of
her private life and most appropriately ,
labeled her as a sex symbol.
48Feature

49. “Aah Bipasha! Looks
great, brings back the
bikini to Bollywood, and
gently slips into the
shadows as a pretty
accessory.

50. Bipasu is the daughter of a Bengali family who initially lived in
Delhi around the area known as Pampoosh Enclave, and her
early schooling was at Apeejay High School.The family subse-
quently moved to Kolkata where Bipasu actually grew up.Much
pampered as a kid,Basu carried the tomboy nature from the very
beginning and was naughty in a likeable sort of a way. Fondly
called ‘Lady Goonda’ in her school,she did command acceptance
amongst her school mates to an extent that some were even
scared of her.
A known model Mehr Jessia Rampal noticed Bipasu at a hotel
in Kolkata who asked her to take up modelling. It was in the year
1996 that she won the Godrej Cinthol Supermodel Contest and
later the Ford Models Supermodel of the World contest. Ford
Company took her to NewYork and she entered the realm of
modelling as a teenager barely 17 years old. She then appeared
in the Calida commercial with her teen age years boyfriend Dino
Morea which landed her in a controversy as the scenes were not
to some peoples liking.So much so that she was faced with
protests outside her home.
In 2003, Basu was part of Pooja Bhatt’s thriller, Jism,
which was acceptable to critics and did well at the box of-
fice.She played the role of a seductive, ambitious wife of
a millionaire who indulges in an extramarital affair with
an alcoholic lawyer and plots to kill her husband. Film
critic Taran Adarsh of Bollywood Hungama comment-
ed, “...the real show stealer is Bipasha Basu ; her
sexy look and seductive deep voice, in contrast with
her cold and calculating personality, makes her the
most impressive femme fatale since Zeenat Aman
and Parveen Babi. She received a Filmfare Best
Villain Award nomination for Jism.
Basu had four releases in 2004, all of which
performed moderately and drew mixed
reviews. She collaborated for the second
time with Vikram Bhatt in her first release
Aetbaar. She played the role of a young
woman who falls in love with a psycho-
path. One notable critic noted that “...The
characters are not convincing, the plot is
not fast-paced or interesting.” She then
starred in Rakht as a tarot card reader
trying to solve a murder mystery. Critic
Shruti Bhasin wrote, “Bipasha Basu
impresses in a different look and role.
Besides acting, Basu did the video “Tu”
for Sonu Nigam’s album, Kismat. She
made a guest appearance in Jay
Sean’s music video “Stolen.”

51. Bipasha Basu
continues to do
wonders at the
box office.And
why not,Bipasha
is alluring and
glamourous,she has
the ability and
commitment to sink
into a character and
can ensure
fabulous
performances.

52. 52Events
Design
One
Spring
Summer
Edition
Preview

54. 72Events
Mirchi Music
Awards 2013

58. LucyHale
58Feature

61. Lucille Hale hails from Memphis Tennessee.Named after
her grandmother,her name was gradually shortened to
Lucy Hale,a name that has become prominent.Family wise
she lies third with one sister and a step brother elder to
her and right from her days of childhood she has shown
a notable tilt towards singing and acting.So much so that
she can boast of the fact that at the age of eight she took
her first voice lesson accompanied by guidance in acting.
Lucy got herself in the public spotlight in 2003 by ap-
pearing on “American Juniors.” Not only were many hearts
captured,in the process she was also voted into the top
five group after she sang the 1980′s hit “Call Me.”That
year, the group appeared on various television shows,
such as “An Amn Idol Christmas”, “Entertainment Tonight”,
and Nickelodeon’s “Slime Time Live”. After the American
Juniors group dissolved, Lucy pursued her passion for
acting.
The following years turned out to be years of episodes
and roles.First in 2005, it was an episode of Nickelo-
deon’s “Ned’s Declassified School Survival Guide” as Amy
Cassidy,followed by appearances in“Secrets of a Small
Town” for ABC ,”The O.C”,” and “How I met your Mother”.
In the following years , Lucy appeared as Miranda, the
spunky, gothic girlfriend of Justin in Disney Channel’s “Wiz-
ards of Waverly Place.The year 2008 was a year of travel
for when during filming of “The Sisterhood of the Traveling
Pants 2.” the filming for the movie took her to places such
as the Greek island of Santorini, NewYork and Connecti-
cut. Lucy’s character played an important role in the movie.
Her success continues and the
movie world is all out to maintain
a close relationship with her.As a
sequence to this relationship, Lucy
had a few guest appearances on
shows like“Ruby and the Rockits,”
“CSI:Miami,”and“Private Practice.”
These roles allowed Lucy to show
more of her dramatic side and she
gets acknowledged for her versatil-
ity. And all of these guest appear-
ances resulted in Lucy landing a
main role in the ABC Family show
“Pretty Little Liars.”

64. People’s Cho
64Events

65. 2013
oice Awards

66. 20

67. 013

68. Mercedes
FashionBenz
Newsroom
68Events

72. Art of
Elysium
Gala
Honors
Colleen
Atwood
72Events