Tech Conference for teachers - social media and blogging in the classroom. Friday, March 14, 2014 at Full Sail University. See more at school.flblogcon.com

1. FLBlogCon
Official Conference Guide
Register Now! school.flblogcon.com

2. “There can be infinite uses of the computer and
of new age technology, but if teachers
themselves are not able to bring it into the
classroom and make it work, then it fails.”
!
- Nancy Kassebaum

3. Conference!
Details
Location:
Date and Times:
• Full Sail University
• 141 University Park Drive, Winter Park FL 32792
Driving Directions:
• From University Blvd
• Turn south at the light on Driggs Ave.
• Friday, March 14, 2014
• 8:00 am check in
• Conference goes from 8:30 am - 3:30 pm

4. What To!
Bring
Dress
• Dress is school attire.
• We will be in-doors with the opportunity to go outside for lunch.
Electronics
• Full Sail University is providing wi-fi so bring your devices. Smart
phone, laptop, tablet. etc.
• Bring a charger! We will have plenty of outlets to help your device
make it through the day.
• Use the hash tag #FLBlogConEDU
Other
• If you don’t have a mobile device, bring paper and pencil to take
lots of notes.
• Snacks and lunch are provided.
• Bring a smile and positive attitude - we are all there to learn,
network, and grow our technical knowledge.

5. Important Links
FLBlogCon:
• General Website: http://flblogcon.com
• EDU Website: http://school.flblogcon.com
• Facebook: http://facebook.com/flblogcon
• Twitter: http://twitter.com/flblogcon
During the Conference:
• Follow along on Twitter using hash tag #FLBlogConEDU
• Follow along on Tagboard: https://tagboard.com/flblogconEDU/
157404
After the Conference:
• Review presentations at http://slideshare.net/flblogcon

6. Venue
Take a!
Virtual Tour!
Now!

7. Lunch

8. Teacher & !
Administrator!
Track
8:00 - 8:30 Check In
8:30 - 9:00 Widgets and Gadgets for Education !
Presented by Josh Murdock
9:10 - 9:40
Online Legalese: Copyright, Libel, and Slander. What you need to know! !
Presented by Kerry O’Shea Gorgone
9:50 - 10:20
Putting Your Best Digital Footprint Forward! !
Presented by William Jackson
10:30 - 11:00
Case Study: The Unconference – Connecting Students with Real World Experts !
Presented by Lali DeRosier
11:10 - 11:40
Technology Integration: Why We Must View Today’s Learning Differently !
Presented by Christine Ortiz
12:00 - 12:30 Lunch
Provided by Wholesome Tummies
12:30 - 1:00
Increasing Your Learning Network: Twitter, Facebook, and the Melrose Center !
Presented by Josh Murdock
1:10 - 1:40
Pinterest for Educators – More than Just the Latest Obsession !
Presented by Kim Vij
2:15 - 3:30 Special Tour of Full Sail University!
State of the Art Facilities, Production Studios, ESPN, and More!
11:50 - 12:00 The Importance of Nutrition on the Brain and Learning!
Presented by Debbie Blacher and Wholesome Tummies
1:45 - 2:15 Finding Educational Tech Resources for Free - Utilizing Commercial Offerings!
Introduced by Bright House’s Scott McCallum and Presented by Brittny Krause of Florida Dairy Farmers

9. Student!
Track
8:00 - 8:30 Check In
8:30 - 9:00 Case Study: How a Group of High School Students Made it Big through Blogging !
Presented by students Jake Smith and Scott Fisher
9:10 - 9:40 Blogging 101: Best Practices and Share-ability !
Presented by Bess Auer
9:50 - 10:20 Twitter: Not Just about Miley Cyrus and Weird Hashtags !
Presented by Josh Murdock
10:30 - 11:00 Using Social Media for Good - Build Your Future and Start a Revolution !
Presented by Bess Auer
11:10 - 11:40 Widgets and Gadgets for Education !
Presented by Josh Murdock
12:00 - 12:30 Lunch
Provided by Wholesome Tummies
12:30 - 1:00
Putting Your Best Digital Footprint Forward! !
Presented by William Jackson
1:10 - 1:40
Online Legalese: Copyright, Libel, and Slander. What you need to know! !
Presented by Kerry Gorgone
2:15 - 3:30 Special Tour of Full Sail University!
State of the Art Facilities, Production Studios, ESPN, and More!
11:50 - 12:00
Podcasting - Why it Works and It’s Easy to Do!
Presented by Bess Auer
1:45 - 2:15
Full Sail’s “Project Me” - Creativity and Uniqueness on Display!
Presented by Jimi Kunkel

10. Speakers
Josh Murdock
Josh Murdock is known as Professor Josh to many on social media and in the classroom. He
currently works at Valencia College as an instructional designer helping build online courses,
train faculty on technology, and solve the Blackboard problems of the world. He’s an Associate
Faculty teaching Educational Technology in the EPI program, Social Networking for Job Search
and Student Success.
!
Josh has taught online, hybrid, or face-to-face for the past nine years and worked in higher
education for over fifteen years. He also has a Master of Arts in both Educational Leadership for
Higher Education and Instructional Technology from University of Central Florida, and a graduate
certificate in e-learning. You can connect with Josh on Twitter at @ProfessorJosh and on
Facebook.

11. Speakers
Bess AuerBess Auer is a certified teacher who is also an award-winning blogger. A 17-year veteran in the
classroom, she went on to start the Florida Blogger and Social Media Conference, which is a one-
day gathering of the state’s largest bloggers and social media pros. A frequent guest speaker
and blogger on social media issues, parenting and education, Bess was asked to create the high
tech curriculum for Park Maitland School’s first “Smart Tech” class, which focused on teaching
students to blog and use social media to expand learning beyond the classroom walls.
!
Now a full-time blogger, she works with some of the largest brands in the nation as a social media
consultant. She was recently featured as one of the most influential Twitter accounts in Central
Florida in the Orlando Business Journal. You can connect with Bess on Twitter at @Bess_Auer
and on Facebook.

12. Speakers
Kerry O’Shea Gorgone
Kerry O’Shea Gorgone is a speaker, writer, attorney and educator. She holds an MBA from
Bentley University, and graduated summa cum laude from Suffolk University Law School. Kerry
has taught courses in marketing law, intellectual property, and business. She also taught New
Media Marketing for the Internet Marketing Master of Science Program at Full Sail University.
Currently she is the Instructional Design Manager, Enterprise Training, at MarketingProfs.
!
Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs. She is also a contributing
writer for numerous sites, including MarketingProfs, Huffington Post, the {grow} blog, SocialMedia
Explorer, Business2Community, and Marketing Pilgrim.
!
Kerry is on Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter
and the MBAPrograms.org list of the Top 50 Business School Professors on Twitter. Follow her:
@kerrygorgone.

13. Speakers
William Jackson
William Jackson graduated from South Carolina State University (HBCU) earning a Bachelor’s in
Education. He furthered his education earning a Masters of Arts in Teaching from Webster
University with a focus on Educational Technology.
!
William’s educational career involves past teaching with NASA as an Internet and technology
instructor, technology consultant with the Florida Department of Education and Professor with
Edward Waters College and Florida State College of Jacksonville. He has been involved in the
field of education for over 20 years in elementary and higher education.
!
An Engineering and Technology teacher at a STEAM and Title One: Magnet School. William is not
only an educator, he is a Social Media Consultant, presenter on Bullying and Cyberbullying,
STEAM speaker, Internet Safety instructor and his passion Blogging. Featured on a variety of
sites, including Huffington Post, YourBlackWorld.com and others, you can read his blog at
MyQuestToTeach. Follow him: @wmjackson

14. Speakers
Christine Ortiz
An MIT grad with two masters’ degrees, Christine Ortiz spent her high school years working on the
national, teen anti-smoking Truth Campaign and advising corporate executives on engaging youths
for social change. At the age of 18 she founded her first company, Allen Ortiz Consulting, through
which she developed youth empowerment curriculums, designed marketing and branding
strategies for social change initiatives, launched state and country-wide change campaigns, and
spoke in front of hundreds of thousands of youth and adults.
!
Christine opened a tutoring and test prep center, a stepping-stone to her most recent venture,
Knowledge Commons, an Innovation lab that is rapidly prototyping solutions to education related
issues. The Commons include The Ampersand School, a K-12 independent school, with mixed- age
classrooms, an integrated and thematic curriculum design, and a constant focus on individuality
and Blank Schools, a radically different approach to new school model development. Locally she
organizes events like Startup Weekend, EdCamp, GiveCamp, edtech meetup and anything that
brings cool people together and continues to make Orlando awesome. Follow her: @christineortiz

15. Speakers
Lali DeRosier
!
Lali DeRosier studied Oceanic and Atmospheric Science at a MAST Academy in Miami where
phenomenal high school teachers cultivated her love of school and learning. Lali went on to earn a
BA in Biological Sciences at Smith College and an MA in Science Education at the University of
Central Florida.
!
Lali currently holds the Carol Denicole Endowed Chair of Science at Trinity Preparatory School in
Winter Park, FL, where she teaches biological sciences and is developing a science writing
curriculum for middle and high school. You can find Lali’s writing at Convergent Education and Life
in the Nerdlet Estuary. Follow her on Twitter at @LalSox
!

16. Speakers
Kim Vij
Kim Vij has created award winning boards on Pinterest with over 1.5 Million followers by focusing
pins on Education and Parenting. She’s successfully partnered with leading children’s educational
bloggers and brands to create powerful Pinterest boards for early childhood education. In the past
two years she has discovered how to reach out to parents to encourage them to become their
child’s first teacher by blogging and pinning resources and tips onto her Pinterest Boards. Kim
enjoys sharing simple ways to make every day moments into learning opportunities.
!
Kim graduated from the University of Central Florida with a B.S. Degree in Early Childhood
Education. She has ten years of teaching experience along with twenty one years of parenting her
three children which inspired her to be the co-creator of the website The Educators’ Spin On It. You
can connect with Kim on Twitter at @EducatorsSpin.

17. Speakers
Jake Smith and Scott Fisher
Jake Smith and Scott Fisher are students at Trinity Preparatory School and thrive on their love of
sports, especially basketball.
!
As the editor of the Orlando Magic Stuff blog, Jake has grown a dedicated readership to include
over 5,000 followers on Twitter. At age 17, he is already a credentialed member of the Orlando
Magic media. Follow him: @gatorjake2323.
!
Scott, who co-found the Orlando Magic Stuff blog, has helped turn the blog into a monetized
business. Follow him: @thefisherman96.

18. Speakers
Brittny Krause
Brittny Krause is a digital media and communications coordinator with Florida Dairy Farmers, the
state’s milk promotion group, which represents more than 130 dairy farm families who produce 272
million gallons of fresh Florida milk every year!
Brittny holds a Bachelor’s degree in Broadcast Journalism from the University of Florida and has
worked as a reporter for ABC News, ESPN and Fox Sports Florida. Currently, Brittny manages the
FDF social media channels and website, floridamilk.com, which provides educational resources to
students, teachers and bloggers in Florida. Follow Brittny and FDF on Twitter @FloridaMilk.

19. Speakers
Jimi Kunkel is the Social Media Strategist for Full Sail University where his duties include community
management, creative campaign conception and implementation, digital media outreach, industry
partnerships, paid media strategy and copywriting. He is part of a growing team that is widely
recognized as a leader in leveraging social media strategy to enhance the higher education
experience. Jimi’s work has contributed to over 800% community growth, as well as the
development of three new channels and a dramatic increase in overall engagement.
!
Before joining Full Sail University, Jimi developed a diverse skill-set working in public relations,
advertising, journalism and sales. As the Community Relations Specialist for the Orange County
Library System, he gained national media recognition for utilizing a unique social voice to rebrand
the library as a "Library of the Future." Jimi am a graduate of the University of Florida College of
Journalism and Communications and a longtime Central Florida resident.

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26. $45 Teachers & Administrators
$30 Students
Register Now! school.flblogcon.com