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Founders Dilemma_宋牧奇

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  • 1. Founder’s Dilemma: Dream vs. Reality in Entrepreneurial Ventures
    奇群科技總經理宋牧奇
    如何創造有市場價值的技術?
    What Technology?
  • 2. What’s Technology?
  • 3. Define Technologies
    Merriam-Webster dictionary:
    The practical application of knowledge especially in a particular area
    The term is often used to imply a specific field of technology, or to refer to high technology or just consumer electronics, rather than technology as a whole
    We limit the discussion to the consumer electronics, computer software or hardware, and internet technology
  • 4. Technologies
    Chinese Clone Phone Factory
    “Obama have BlackBerry,
    I have BlockBerry”
  • 5. What’s the Good Technology?
  • 6. Define Good Technologies
    Make it hard for others to reproduce (in the beginning)
    Pitfalls: You CANNOT just rely on technology!
    Considerations:
    High Complexity
    High Scalability
    High Performance
    Backward Compatibility
    Differentiation
  • 7. Technologies
    Chinese Clone Phone Factory
    Complexity
    Assembling…basically NO complexity
    Scalability
    Linear, depend on number of assembly lines and employees
    Performance
    Lots of incomplete functionalities
    Unstable
    Compatibility
    Not bad, since there’s lots of standards
    Differentiation
    YES, WE CAN!
    Competitive Pricing from low cost solution
  • 8. Technologies
    Digital Picture Frame Design House
    Complexity
    Low to Medium
    Scalability
    Leverage on manufacturing partner
    Performance
    Limited functionalities
    Compatibility
    Photo formats are standardized
    Differentiation
    Very competitive (now)
  • 9. What’s the Good & Valuable Technology?
  • 10. What makes a valuable technology?
    Real problem with feasible solution
    User demand
    Timing and marketing (Strategy)does matter
    Execution is everything!
  • 11. Great Technology
    Google Search Engine
    Complexity
    High
    PageRank: Larry’s PhD dissertation
    Scalability
    Distributed architecture makes it scale pretty well
    More machines for more loads
    Lots of Google products are built based on the same infrastructure
  • 12. Great Technology
    Google Search Engine
    Performance
    Google serves avg. 299.8M queries per day (in 2009/05)
    3470 queries/second!
    Backward Compatibility
    There’s basically no such thing before Google was born
    “Google Search” as a standard
    First mover advantage
    Medium to High Cost
    System is built by low-end commodity hardware
    Power issue and bandwidth cost
  • 13. Where are They?
  • 14. How to Find the Next?
    Listen to the customer, listen to the market, and finally listen to the changes in technology, then you could probably predict the trend
    Try to find the blue ocean
    and make profit before it turns into red ocean someday
    Try to solve a hard problem instead of an easy one
    Technology changes very fast, be prepare to keep up with the pace!
    Do your homework everyday
  • 15. Dream vs. RealityWelcome to the Real World!
  • 16. Real-world Challenges
    Real-world Timing
    Technology developments, especially great ones, take some time to get mature and harvest
    The corresponding market also takes some time to accept new technologies
    The user might need to be trained and educated, even before your technologies are in place
  • 17. Real-world Challenges
    Real-world effectiveness of technology barrier
    It could be just a small barrier – could be ineffective!
    Patent is extremely important for high-tech start-ups
    But not every patent is created equal…
    Get an experience consultant!
    Evolve your technology over time
  • 18. Final Words
    Good to have, NOT must to have in order to succeed
    Find your core competence
    When you have one, be sure to make an detailed and extensive study and analysis
    Determine Problem
    Market/Demand
    Competitors/Alternatives
    SWOT
  • 19. Final Words
    The best way to predict the future is to invent it!
    What can be imaged can be achieved!