3. ’5 Top Tips for Creative App Logo s
. , .1 Bold contrasting colours These grab the attention of the consumer and make the app
. ,stand out against competition It is also best to keep a colour palette simple multiple
.colours can make the image look fussy
. ,2 Features either the game name character or a clear idea or suggestion of what the
.game is about
. ,3 Avoid lots of text having the image clear of text is best as it makes the image less
.cluttered
. .4 Keep the image simple and clear It should express the ideals of the game without
. × ’ ,being too busy The icon is 57 57 pixels so shouldn t be cluttered with unnecessary items
’ .for example the icon doesn t need to contain every character from the game
. .5 The icon should be consistent with the app Try to keep the colour palette the same or
, .similar a great game with a poorly designed app could deter consumers
13. My brief was to design and create a series of three
.products which I could sell to promote my game My
‘ ’game is called Snail Trail and is a simple
touchscreen game designed for Apple and Android
.products Snail Trail is aimed at children and so the
.products I design will need to appeal to children too
Client Brief
The products need to use similar
colours to those in the game and
I will try to include the characters
,if possible this is to increase
. ’awareness of the game If I can t
include the game characters I will
need to include the app name or
.logo Without these elements it
will be hard to identify the
products as
being related to Snail Trail and
.this is the whole purpose
14. Freelance Rates
I have researched freelance rates and found an article on http://www.creativereview.com
where they took part in a major survey with over 2,000 people asking their job title, what
they earn and their opinions on this.
From this article I found that freelance rates range from £100 daily for a junior designer to
£300 daily for a creative director.
If I were to charge for my design work I would be classed as a junior designer and so the
average amount which I could charge per day would be £110, as I don’t feel that I am a
very talented or experienced designer I would most likely charge less than this in order to
be competitive within the industry. I would charge between £70-£80 daily rate depending
on the work being done.
15. One Week Plan
MONDAYMONDAY TUESDAYTUESDAY WEDNESDAYWEDNESDAY THURSDAYTHURSDAY FRIDAYFRIDAY
Have a production
meeting with my
marketing group in
which I will get client
feedback on my draft
designs.
Begin to edit my designs
and revise the process
for each one. I will need
to include colour,
typography and layout.
Make any final changes
and adjustments to my
products.
I need to get feedback
on my final designs from
my clients in a
production meeting.
I will need to analyse the
results of my feedback.
Create my initial designs
for my graphics project
and put in place an
action plan of changes.
I will need to research
into my target audience
and use this alongside
my feedback to edit my
products.
I will need to have my
final design boards
completed with my
three graphic design
products on them.
Contingency Period
(Catch Up Time)
I need to reflect on my
designs and evaluate
their fitness for purpose
and compare them to
actual products.
16. Plan For My Products
I want to create three very different products which I will able to link into my marketing
presentation. The plan is to create products which will advertise our game, Snail Trail.
First I am going to create an app logo for my game, the purpose of this will be so that I
can sell my game on the App Store and have an image next to it to make consumers
aware of what I am selling.
I will also create a sweatshirt/ hoodie product which will appeal to my target consumers
and thus advertise my products. I am planning to include my app logo on this design.
My final product is a web banner and I want this to be bold and include elements from
the game. It is important that my web banner has the characters on it and uses the font
from the game so that it links appropriately with the app and also is recognizable.
21. Main App IconI have chosen to develop this Icon
because I think it has the most
.potential The image sticks to the rules
for creating the best app icon possible
however it can still be developed
.further The colours in the background
need to be smoothed and the image
can be altered loads however I like the
.concept
I may alter the colour palette to make
it more suitable for our desired
marketing campaign and target audience
because at the moment it seems like it
might exclude some of the target
, - .market such as the boys aged 6 10
The background needs to be as
vectored as the shell or the shell needs
to be changed to the same style as the
background because the clash in image
.type looks unprofessional
22. App Logo Greyscale Variations
.The images above are greyscale variations of my app logo The different shades
.of grey all represent a different colour on the logo The shades surrounding the
snail shell are similar as these colours will be comprised of pastel colours in the
.final image
23. App Logo Colour Variations
Colour Wheel
I used the colour wheel to try and find
a suitable colour scheme for my app
.logo I think that all the variations I have
found would appeal more to the female
section of our target market however this
was something I found difficult to get
around due to the fact that the
’ .character s shell is pink and purple I
tried to balance out the pinks with
opposite colours on the colour wheel
’ .however I didn t really like the results I
think the bright coloured one would
appeal most to our audience as it grabs
their attention and is bright however I
personally am more attracted to the
24. App Logo Colour Variations
Developed
.I chose these two images to develop because I think they are the best I think they
would appeal the most however I have adapted the right image so that the colours
, ,contrast I noticed on the colour wheel that the triad colours are blue pink and green
.and so I added a green background to try and make the image look better From
my client feedback I found that people love the idea of the shell being the focus
.point of the image They preferred the strong colours in image one as they are eye
catching however they thought it might be a bit too much and preferred the pastel
.tones
.I actually really like the green icon and have decided to use it as my final app logo
’ ,I prefer it because it doesn t have the thick black border and is clean simple and
.looks professional The green background also evens out the pink tones of the shell
. ’ ’and make it stand out more It s also more abstract as it isn t totally clear that the
Image
One
Image
TwoFinal
Design
25. .This is my initial hoodie design which will be used as part of our marketing plan
.Selling hoodies would be a method of direct promotion The sweatshirt would
,appeal to young children as it includes the brand logo and name it also uses
.bright colours which match the logo The sweatshirt will probably appeal more to
girls as the sleeves are pick but we could possibly create colour variations to
.assist sales This would be a good method of promotion as when people see
,the hoodie being worn they will wonder what it is bringing more sales to the
. ,game After drafting my idea for the sweatshirt I got feedback the feedback can
.be shown below From the feedback that I received for this design I have
decided to adapt the design by altering the colours so that they are more
,gender neutral and can appeal to more of the target audience thus making them
.more appropriate for the mass market I am also going to add a white
26. ,This is my initial design for my banner a banner is a method of direct
. , ,advertising The banner features the King Slug a character from the game
popping out from behind some half chewed lettuce with the name of the game
’ ’ . ’and coming soon written across the centre of the image I chose to put coming
’soon on the banner rather than a release date because the purpose of the
banner in my advertising campaign is to build anticipation and excitement leading
’ ’up to the release of the game and by simply saying coming soon rather than a
,specific time of release consumers will have less knowledge and so be more
, .eager to learn things about the game building excitement
Banner Design For Snail Trail
From completing my client feedback forms I learnt that the clients liked the link
between the photograph of the lettuce and the slug as they thought this was
.clever They liked that the character was involved in the image and popped out
’of the corner however they worried that people who didn t know the main
concept of the game may think the game is focused around slugs rather than
,the snail and so to solve this issue I will include only the princess snail on all
my other marketing pieces or I could create multiple versions of this banner
.featuring multiple different characters
They liked how the font is the same as the one in the game however they
worried that it was lost infront of the background and so to solve this I am
, ’ .going to add a white background to the text like on the game s interface
28. Final App Logo
. ,Above is my app logo This is my final app icon design this would be a direct
.advertising method The app logo would appeal to young children as it is similar
.to other apps aimed at the children's market It is simple and shows one piece
,of strong imagery which represents the game similar to other app icons such as
.Cut the Rope and Princess Hair Salon From the feedback I received it is clear
that the colour choices are popular and people like that I have gotten rid of the
.black border around the inside of the shell
- “ .. ”The colours are bright and eye catching works well
- “ ”Niche audience will understand which game the logo is for
- “ , .”Like how it is focused in the middle makes it stand out more
I like that the logo appeals more to a niche market because it makes the game
’ ’ ,have an in crowd feeling which could lead to it becoming a cult game and
. ’therefore having a higher audience I don t think this will make the game appeal
29. Final Hoodie Design For Snail Trail
After receiving feedback on my initial hoodie design I found that people liked the
design but wanted it to be a bit more interesting and would have preferred and
.alternate colour palette I found that girls liked the existing one but boys wanted
.something different To solve this issue I have created a separate colour option
.to appeal to the male section of my target market I also added an extra aglet
,to the end of the hoodie strings to make it look like the eyebrows of the slug or
, .the antennae of the snail that much is up to perception of the wearer On top
of this I have added a white background to the text to make it contrast better
with the colours used on the pocket pouches as this was highly suggested in my
. ,client feedback forms The new feedback we received was very positive possibly
,because of all the changes which we implemented our clients particularly liked
.the colours and how the text stands out against the coloured pockets They also
30. Final Banner For Snail Trail
From receiving the initial feedback about my banner it was clear that it needed
extra information to be included on the image in order to make what the banner
,is about more obvious so in response to this we added the App Store rating to
make it clear that the banner is for something that can be downloaded on the
.App Store We also added our company logo to make consumers aware that the
,banner is advertising something that was made by a games company again
.hinting to consumers that the banner is advertising a game We would not
release this banner until the later stages of our marketing schedule so that
consumers are already aware of the game because the purpose of this banner
,is not to inform users but more to create excitement this will also solve the
.clients worries about consumers not knowing who the slug is
The feedback which we received from clients this time told me that they liked
, ’the style and think it is similar to that of Charlie and Lola a children s TV show
.which could help to attract our target audience They liked the way that the
,photo realism contrasted with the hand drawn text similar to the artist Lauren
’ .Child s style One suggestion was that the banner could be made interactive
.which we think would be a good idea as it will appeal to children The feedback
was that the text definitely looked better with the white background contrasting
against the leaves as it is much easier for people to read now and they also
