Social Networking for Promotional Products Professionals

1. Social Networking for Promotional Professionals Presenter: Dana R. Zezzo ProTowels Etc. 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. 2010 Geiger Galleria

2. Dana R. Zezzo, Vice President of Sales at Pro Towels Etc. Dana has spent the past three years growing ProTowels into the largest supplier of beach and golf towels in the promotional products industry. He has been in the promotional product industry for over 18 years. Dana is equally involved in both the industry and in his local community in Ashtabula, Ohio. He is a past president of TRASA - the Three Rivers Advertising Specialty Association, and currently serves on both the ASI Stitches Advisory Board and on the PPAI National Leadership Conference Advisory Committee. He also gives seminars across the country on industry related topics such as How to Market your Apparel Decorating Business, Selling Strategies and Social Networking for Promotional Products Professionals . In 2010 Dana has been named to Stitches Magazine's Top 20 and Counselor’s Hot 50 list. Dana currently lives in Ashtabula, OH with his wife, Shelly and three daughters where he continues to update his facebook , linkedin and twitter profiles on a daily basis. Pro Towels Etc. has changed the view of our category and the perception of our company by utilizing the social media platform. DANA ZEZZO – VICE PRESIDENT of SALES 440-344-5933| [email_address]

4. social networking = sharing/networking online Simple Definition

5. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level.

7. What We Want to Prove Today The Ultimate Rolodex?

8. Consumer Buying & Research Habits Have Changed

9. Social Networking / Social Media Keywords Viral Transparency Conversation

11. Touches Social Networking Usage Doubles ASI Central (3/2/2010) A new University of Maryland survey shows social media usage among small businesses increased to 24% in 2009, up from 12% in 2008. Further, three out of four respondents reported use of a company social networking Web page, tied to a site like Facebook or LinkedIn. An additional 40% of respondents say they have created a blog, where they post entries related to their areas of expertise. About 26% of those surveyed send Tweets about their business field, while 16% use Twitter as a customer service tool. “Social media levels the playing field for small businesses by helping them deliver customer service,” said Janet Wagner, director of the Center for Excellence in Service. “Time spent on Twitter, Facebook and blogs is an investment in making it easier for small businesses to compete.” Besides demonstrating usage, the survey also compared expectations to results, showing social networking wasn’t quite as effective in attracting new customers as had been hoped. Roughly 73% of respondents expected social networking to help customer acquisition, while only 61% of surveyed businesses could identify an uptick. However, 46% of respondents believe social media helped their businesses stay engaged with customers, falling in line with expectations. Maybe most notably of all, 22% of those surveyed feel social networking is already helping them turn a profit, with 46% believing the marketing tool will help them make money within the next year. This new optimism among business executives is an attitude reversal from prior studies, including one conducted by Citibank last August. In that study, 75% of respondents did not find social networking to be helpful for generating leads or expanding their businesses.

13. Satellite Radio Theory

14. 7. Blogger 11. MySpace 13. Twitter www.alexa.com – Ranks the Top 500 Sites on the web

15. http://www.fastcompany.com/mic/2010 Credit:

19. This will improve your Google ranking If Nothing Else …

20. Add Personality and Humaness your Brand

23. BALANCE

26. Adds Personality and Humanizes your Brand Transparency

27. Prime Example

33. Harness the Power of Video

38. Spider Web Theory

39. Accessibility!

41. EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??

42. EVOLUTION OF THE BUSINESS CARD

43. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. Cell: 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc.