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SXSW 2012: We made this, and it's not an ad

by on Mar 12, 2012

  • 33,567 views

What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling these things isn't easy.

What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling these things isn't easy.

{roduct design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either.

So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

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SXSW 2012: We made this, and it's not an ad SXSW 2012: We made this, and it's not an ad Presentation Transcript