this is the presentation I held at social media week in berlin in 2012. the thinking is that 2nd screen can replace the traditional advertising model on the 1st screen - so far no tv channel was courageous enough to go for it ;)
SXSW 2012: We made this, and it's not an adDuncan/Channon
What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling these things isn't easy.
{roduct design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either.
So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.
this is the presentation I held at social media week in berlin in 2012. the thinking is that 2nd screen can replace the traditional advertising model on the 1st screen - so far no tv channel was courageous enough to go for it ;)
SXSW 2012: We made this, and it's not an adDuncan/Channon
What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling these things isn't easy.
{roduct design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either.
So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.
The Ultimate Television Career Guide: A professional guide to help you find t...Rob Kingyens
The Ultimate Television Career Guide
A professional guide to help you find the perfect career for you in the TV industry using your skills and interests.
With the invention of smart television and streaming, television programs and productions have increased. Streaming giants like Netflix and Amazon produce and release content at a meteoric pace and invest significant money in content. Netflix reported spending $17 billion on content in 2021, while Amazon spent $9 billion on content during the year. Newer services like Disney+ are trying to catch up by throwing even more financial backing into content development. It’s been reported that the service will spend nearly $24.5 billion on streaming content in 2021. There are more opportunities in television than ever before. What are those positions and how do you get started?
To help you determine and achieve your television industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Television Career Guide is your source to discover careers and learn entry points into the television industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the television industry
• Future of the television market
• Television Career Library
• Career Planning Strategy to get into the television industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the television industry
• find your passion in television and identify an area of interest to pursue
• learn the television industry through top studios and its key players
• identify your skills and match them to a television area of interest
This guide will help you to start planning your career in television by understanding the opportunities available and the skills you need to succeed.
The Ultimate TV Career Guide: Discover how your skills and interests align wi...Yellowbrick1
With the invention of smart television and streaming, television programs and productions have increased. Streaming giants like Netflix, Amazon, Hulu, and Disney produce and release content at a meteoric pace and invest billions of dollars in content.
There are more opportunities in television than ever before. What are those positions and how do you get started?
To help you determine and achieve your television industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Television Career Guide is your source to discover careers and learn entry points into the television industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the television industry
• Future of the television market
• Television Career Library
• Career Planning Strategy to get into the television industry
You’ll also find simple exercises that help you:
• Form a career planning strategy to get into the television industry
• Find your passion in television and identify an area of interest to pursue
• Learn the television industry through top studios and its key players
• Identify your skills and match them to a television area of interest
Looking to learn more about the television industry as a whole, the opportunities in film and TV, or build the skills you need? Explore our Film and TV Industry Essentials course featuring NYU, IndieWire, and Rolling Stone to learn the ins and outs of the entertainment industry while building your expertise in production, post-production, marketing, and distribution.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Presenter:
Krystal O’Connor (@kocotech)
Session Description:
If you’ve ever considered having a video podcast or holding a Google Hangout on Air (HOA), this session will cover the benefits to having a live video counterpart to your audio or video show, and how you can leverage video even for a primarily audio podcast to connect with your community. This session will cover how to conduct effective Google Hangouts On Air as well as working with on-demand video, best encoding practices, and giving your viewers every possible way to watch your show.
Category:
Video/Podcasting
Takeaways:
Learn how video can help grow your community through face to face live sessions, and reach into one of the largest video networks around, YouTube.
Step by step, learn how to create a Google Hangout On Air from scheduling to inviting, having guests, utilize apps inside of Hangouts, and conduct the event.
Also covered will be how to obtain an offline copy of the video for editing, as well as publishing (answering questions such as should I host audio and video on the same podcast feed?) and distribution of the event for on-demand.
What’s on the menu for this month's Frisk (Leo Burnett London’s snazzy trend report)? Broadcasting and Content.
Broadcasting and Content has continuously evolved through the decades. Back in the day, you’ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
IN THIS SUMMARY
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task of sharing and distributing videos. One of the most important elements involved when creating a successful online video is to effectively convey a compelling story. In fact, high production quality is not nearly as important as the content itself. Essentially, online video allows for communication between viewers and creators. What sets online video apart from television is the ability of its audience to immediately respond to and get feedback from the video’s producer.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/get-seen
TV, Film & Video: The Multi-Platform Future (MPNs)Alex Gault
"MPN" connotes mass distribution of videos across multiple distribution platforms -- not just YouTube. The new MPN game is to build mass audiences on YouTube and Facebook, and then extend those audiences -- and monetize them -- via other services and platforms. It's an evolution in the OTT video world.
Our videos can be used to pitch your target audience and explain them your business, products, or services in the most amazing, engaging, and intriguing manner.
Pax and Peace Consultancy Services: Your Trusted Partner for Expert Solutions in Brand Awareness, Marketing, Lead Generation, and Sales Efforts.
Our team of experts is experienced in negotiating with advertisers, agencies, PR firms, and channel partners to help boost your sales and marketing efforts. We offer a wide range of services, including contract negotiation, goal and process management, and regular work schedule, timetable, and regulatory requirement review.
We understand the importance of meeting your needs and concerns, which is why we are dedicated to providing you with the best possible services. Our team is available to attend meetings with clients, vendors, regulatory agencies, and government agents, and we provide written summaries to ensure complete transparency and accountability.
We use data-driven insights to inform our work, so you can be confident that you are getting the most effective solutions for your business. Our team of experts has decades of experience in communications and marketing, providing you with the best possible advice.
Before evaluating potential sales opportunities, our team will conduct extensive market research and analysis to create a strategic plan that incorporates market intelligence, insights, and analysis. The final products generated will be confidential and the sole property of the client and its assigns.
Choose Pax and Peace Consultancy Services for a partner that you can trust to drive your advertising and sales efforts to new heights.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
More Related Content
Similar to #StayAtHome: How brands can still use content to connect with consumers
The Ultimate Television Career Guide: A professional guide to help you find t...Rob Kingyens
The Ultimate Television Career Guide
A professional guide to help you find the perfect career for you in the TV industry using your skills and interests.
With the invention of smart television and streaming, television programs and productions have increased. Streaming giants like Netflix and Amazon produce and release content at a meteoric pace and invest significant money in content. Netflix reported spending $17 billion on content in 2021, while Amazon spent $9 billion on content during the year. Newer services like Disney+ are trying to catch up by throwing even more financial backing into content development. It’s been reported that the service will spend nearly $24.5 billion on streaming content in 2021. There are more opportunities in television than ever before. What are those positions and how do you get started?
To help you determine and achieve your television industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Television Career Guide is your source to discover careers and learn entry points into the television industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the television industry
• Future of the television market
• Television Career Library
• Career Planning Strategy to get into the television industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the television industry
• find your passion in television and identify an area of interest to pursue
• learn the television industry through top studios and its key players
• identify your skills and match them to a television area of interest
This guide will help you to start planning your career in television by understanding the opportunities available and the skills you need to succeed.
The Ultimate TV Career Guide: Discover how your skills and interests align wi...Yellowbrick1
With the invention of smart television and streaming, television programs and productions have increased. Streaming giants like Netflix, Amazon, Hulu, and Disney produce and release content at a meteoric pace and invest billions of dollars in content.
There are more opportunities in television than ever before. What are those positions and how do you get started?
To help you determine and achieve your television industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Television Career Guide is your source to discover careers and learn entry points into the television industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the television industry
• Future of the television market
• Television Career Library
• Career Planning Strategy to get into the television industry
You’ll also find simple exercises that help you:
• Form a career planning strategy to get into the television industry
• Find your passion in television and identify an area of interest to pursue
• Learn the television industry through top studios and its key players
• Identify your skills and match them to a television area of interest
Looking to learn more about the television industry as a whole, the opportunities in film and TV, or build the skills you need? Explore our Film and TV Industry Essentials course featuring NYU, IndieWire, and Rolling Stone to learn the ins and outs of the entertainment industry while building your expertise in production, post-production, marketing, and distribution.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Presenter:
Krystal O’Connor (@kocotech)
Session Description:
If you’ve ever considered having a video podcast or holding a Google Hangout on Air (HOA), this session will cover the benefits to having a live video counterpart to your audio or video show, and how you can leverage video even for a primarily audio podcast to connect with your community. This session will cover how to conduct effective Google Hangouts On Air as well as working with on-demand video, best encoding practices, and giving your viewers every possible way to watch your show.
Category:
Video/Podcasting
Takeaways:
Learn how video can help grow your community through face to face live sessions, and reach into one of the largest video networks around, YouTube.
Step by step, learn how to create a Google Hangout On Air from scheduling to inviting, having guests, utilize apps inside of Hangouts, and conduct the event.
Also covered will be how to obtain an offline copy of the video for editing, as well as publishing (answering questions such as should I host audio and video on the same podcast feed?) and distribution of the event for on-demand.
What’s on the menu for this month's Frisk (Leo Burnett London’s snazzy trend report)? Broadcasting and Content.
Broadcasting and Content has continuously evolved through the decades. Back in the day, you’ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
IN THIS SUMMARY
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task of sharing and distributing videos. One of the most important elements involved when creating a successful online video is to effectively convey a compelling story. In fact, high production quality is not nearly as important as the content itself. Essentially, online video allows for communication between viewers and creators. What sets online video apart from television is the ability of its audience to immediately respond to and get feedback from the video’s producer.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/get-seen
TV, Film & Video: The Multi-Platform Future (MPNs)Alex Gault
"MPN" connotes mass distribution of videos across multiple distribution platforms -- not just YouTube. The new MPN game is to build mass audiences on YouTube and Facebook, and then extend those audiences -- and monetize them -- via other services and platforms. It's an evolution in the OTT video world.
Our videos can be used to pitch your target audience and explain them your business, products, or services in the most amazing, engaging, and intriguing manner.
Pax and Peace Consultancy Services: Your Trusted Partner for Expert Solutions in Brand Awareness, Marketing, Lead Generation, and Sales Efforts.
Our team of experts is experienced in negotiating with advertisers, agencies, PR firms, and channel partners to help boost your sales and marketing efforts. We offer a wide range of services, including contract negotiation, goal and process management, and regular work schedule, timetable, and regulatory requirement review.
We understand the importance of meeting your needs and concerns, which is why we are dedicated to providing you with the best possible services. Our team is available to attend meetings with clients, vendors, regulatory agencies, and government agents, and we provide written summaries to ensure complete transparency and accountability.
We use data-driven insights to inform our work, so you can be confident that you are getting the most effective solutions for your business. Our team of experts has decades of experience in communications and marketing, providing you with the best possible advice.
Before evaluating potential sales opportunities, our team will conduct extensive market research and analysis to create a strategic plan that incorporates market intelligence, insights, and analysis. The final products generated will be confidential and the sole property of the client and its assigns.
Choose Pax and Peace Consultancy Services for a partner that you can trust to drive your advertising and sales efforts to new heights.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
#StayAtHome: How brands can still use content to connect with consumers
1. Little Dot Studios
are a next generation
digital producer, distributor
and media network
WATCH OUR SHOWREEL
COVID-19 is a creative challenge to all of us.
Whilst people #StayAtHome, it’s more important than
ever to create content that people connect with.
We wanted to share our thoughts on how to continue
talking to your audience online and on social.
2. Be authentic and reflect the times.
Tell your stories as video-call collaborations. Slide 3
Start a conversation over archive. Slide 4
Turn off video. Pick up the mic. Slide 5
Go long with livestreams. Slide 6
Make the content you already
have work harder for you. Slide 7
3. REMOTE PRODUCTION
AND DIGITAL
DISTRIBUTION
Even before these strange times, Little Dot
Studios has embraced remote production
techniques for a variety of our clients and
we have developed formats and a workflow
that allows us to record, edit and then
stream premium content to audiences
online.
FACILITATING HOME
RECORDING
REMOTE DIAL IN - Your talent log into
our production through their phone or
laptop and record a format live before we
pull it into an edit for further
adjustments, sign off and broadcast.
AT HOME RIG - We send a fully-sanitised
self contained camera rig or multi
camera set up into the homes of celebrity
talent and then collect the data for
editing at Little Dot Studios.
PREVIOUS EXAMPLES
INCLUDE:
RED BULL - CHECK YOUR DMs
A music format which brought together musicians
from around the globe in remote collaboration.
3 MINUTES WITH…
A serial format that we’ve produced for Red Bull
which allows us to interview sportsmen in different
fields whilst they’re competing around the world.
With editing and distribution back at Little Dot.
SPORTS PERSONALITY
OF THE YEAR
Trying to get celebrities like Ed Sheehan and
Stormzy together to record pieces to camera was
impossible with their intense schedules. Remote
filming was the answer.
WATCH
NOW
WATCH
NOW
WATCH
NOW
4. INSIDE CINEMA
Exploring characters, themes and tropes that absorb film fans through
our video essay format on Facebook, YouTube and BBC iPlayer.
30 short-form episodes have been released to date with 2 long-form 60
minute episodes just completed for Film4. The first longer episode "Meet
the Family" examines the depiction of families in cinema, in all their
maddening, dysfunctional glory.
(Our sister series, Inside Gaming soon to go into pre-production)
VIDEO ESSAYS
When live production proves tricky, the video essay format can be a
lifesaver. Built around archive footage and voiceover, the video
essay can offer exploration of a new topic or indeed make new use
of previously used material to give it new life. All editing and
distribution care of Little Dot Studios.
WATCH
NOW
5. PODCASTS
Leading the pop-culture conversation and tapping into fandom
through chart-topping podcast formats. Remote recording of
podcasts is achievable in many different ways depending on the
format and it’s made easy with Little Dot’s editing and
distribution capability.
RECENT PROJECTS INCLUDE:
GHIBLIOTHEQUE:
A podcast about Japanese animation house, Studio Ghibli, made in
collaboration with Film4. The first series became the highest rated show
in the UK on Apple Podcasts Arts and Film & TV charts, as well as
reaching 3rd in the national chart. Currently on series 4, we've so far
produced 30 episodes.
SAS WHO DARES WINS - BACK TO BASE:
The official podcast for Channel 4 and Mitsubishi. 6 episodes produced
across the course of the series, we went straight to the top of the Apple
Film & TV charts, only latterly being knocked off the top spot by Love
Island.
6. LIVESTREAMS
As public events are postponed or cancelled,
live-streaming offers performers of all varieties the
capability of reaching and entertaining audiences
online. Musicians, chefs and comedians are just a few
of the people making use of this type of broadcast and
Little Dot are able to facilitate the process as we’ve
previously done for clients such as Channel 4
RECENT PROJECTS INCLUDE:
CHANNEL 4 MOON LANDING LIVESTREAM:
Little Dot Studios collaborated with Channel 4 to spearhead the
channel’s 50th anniversary Moon Landing Celebrations with a
livestream that reconstructed the historic mission in real-time.
Using the un-edited audio feed between astronauts and
mission control as the narrative backbone, Little Dot Studios
reconstructed the Apollo 11 mission with a minute-by-minute
livestream that played out in real time, 24 hours a day, on
Channel 4’s YouTube channel and Facebook page from one
minute prior to blast off. Not only did this bring to life the
magnitude of the mission undertaken by the astronauts but it
translated into 124 hours of broadcast material.
WATCH
NOW
7. ORGANIC OPTIMISATION RULES
FREQUENCY
Frequent uploads help to build
a channel and keep
subscribers engaged.
LENGTH
Long videos are essential,
We compile pre-existing videos
and repurpose for YouTube.
Creating and commissioning for
native each platform.
SEO
Optimised thumbnails and titles
improve standing in search.
VIEWER RETENTION
Never lose your viewer!
Optimise for audience retention
and keep people watching,
It could be a good time for Little Dot to make your existing content on
YouTube work as hard as it can, to reach as wide an audience as possible.
We can help your content surface in the YouTube algorithm by conducting a
channel refresh and implementing an optimisation strategy.
8. EDITING
Even if you have material shot without our production
assistance, Little Dot are able to get your content ready to
release using our remote editing and sound-mixing capability.
We also have long experience of editing stock footage which
can be an economical approach but also perfect when shooting
original footage is compromised.
RECENT PROJECTS INCLUDE:
SHELL - FLEET SOLUTIONS
SOLVAY - PROGRESS BEYOND
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NOW
WATCH
NOW
9. ANIMATION
With access to top animation talent, our projects can be
highlighted or centred around animation to bring an idea to life.
This is a particularly useful format in the current climate when
live production is more difficult.
RECENT PROJECTS INCLUDE:
WORLD ECONOMIC FORUM - DAVOS
An original content series aiming to bring young viewers a step closer to the
Forum’s work ahead of the launch of Davos 2020, answering such important
questions as "What has DAVOS done for me"?
FORMULA E - WHEN FORMULA E MEETS MARIO KART
Using animation to add further entertainment to social video, we tapped into the
world of gaming and in particular, the ever popular Mario Kart, using classic
recognisable tropes to highlight the real racing action.
WATCH
NOW
WATCH
NOW
