Social Media and its applicability to business

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Analysis of how social media impacts different businesses

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  • Mike Jeffries 2009 comment
  • http://mashable.com/2013/05/20/abercrombie-fitch-skinny-ads/http://www.today.com/style/blogger-abercrombie-fitch-af-means-attractive-fat-6C10015490
  • http://www.fastcodesign.com/1669551/how-companies-like-amazon-use-big-data-to-make-you-love-themhttp://mashable.com/2013/05/06/cmo-data/http://www.salon.com/2013/02/01/how_netflix_is_turning_viewers_into_puppets/http://seekingalpha.com/article/1468701-how-netflix-is-using-data-to-regain-its-leadership-position2 stories – with big data headline, Two story lines.
  • http://www.bluewolf.com/landingpage/socialservice/infographic.htmlhttp://www.inc.com/wendy-lea/new-rules-of-customer-engagement.html
  • https://www.facebook.com/notes/prathap-suthan/happy-to-leave-you-vodafone/614296298595586http://www.moneycontrol.com/news/market-edge/are-massive-ad-spends-by-telecom-companies-truly-justified_747060.html
  • http://www.slideshare.net/EdelmanInsights/employee-engagement-insights-from-2013-edelman-trust-barometer-21279838
  • Add conversations
  • https://publisher.wizness.com/reports/the-smi-wizness-social-media-sustainability-index-2012/the-top-10/levi-strauss
  • I
  • The role of a digital marketer is to amalgamate technology with culture (anthropologist)
  • Social Media and its applicability to business

    1. 1. Social Media Presentation Social Media The phenomenon and its applicability in business
    2. 2. Social Media Presentation Who are we? A quick snapshot
    3. 3. Social Media Presentation
    4. 4. Social Media Presentation What do we do?
    5. 5. Social Media Presentation Engagement I N T E R N E T &Insight
    6. 6. Social Media Presentation What’s Special About The Internet http://www.youtube.com/watch?v=Q8pyNHz6 Pr0
    7. 7. Social Media Presentation Interactivity
    8. 8. Social Media Presentation The Bodyform Case
    9. 9. Social Media Presentation
    10. 10. Social Media Presentation Bodyform Responds
    11. 11. Social Media Presentation Content Never Dies
    12. 12. Social Media Presentation A certain comment by the CEO in 2006 resurfaces and refuses to die
    13. 13. Social Media Presentation
    14. 14. Social Media Presentation
    15. 15. Social Media Presentation What Happened?
    16. 16. Social Media Presentation Content Never Dies “It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” - in a 2006 Interview Statement resurfaced in 2013
    17. 17. Social Media Presentation People Respond
    18. 18. Social Media Presentation Attractive and Fat
    19. 19. Social Media Presentation
    20. 20. Social Media Presentation Another video asks to donate A&F
    21. 21. Social Media Presentation Not Everyone hated them for it!
    22. 22. Social Media Presentation The opinions remain divided but certainly stirred the brand. Mike Jeffries’ compensation is being questioned on last count.
    23. 23. Social Media Presentation Internet Knows No Borders
    24. 24. Social Media Presentation An Indian Ad campaign that was never published, gets international attention and condemnation
    25. 25. Social Media Presentation Internet Knows No Borders
    26. 26. Social Media Presentation Big Data 90% of the data that exists today has been created just in the last 2 years.
    27. 27. Social Media Presentation Big Data Target would know when you are pregnant before your family finds out
    28. 28. Social Media Presentation Big Data Netflix knows what movie you would like to watch today
    29. 29. Social Media Presentation How Social Media Impacts Business
    30. 30. Social Media Presentation
    31. 31. Social Media Presentation Customers Employees Community
    32. 32. Social Media Presentation Customer Engagements&Insights Deliver solutions and have fun while at it Know what they hate & love
    33. 33. Social Media Presentation The Modern Purchase Funnel
    34. 34. Social Media Presentation Customer Insights • Customers are discussing brands on social media in a detailed and authentic manner • Customers who engage with a brand on social media are more loyal and report spending 20% to 40% more on that brand • Nike+ product and social community credited with increasing Nike running shoe market share from 48% to 61% And yet! 58% of consumers who have tweeted about a bad experience have never received a response from the offending company Source: Bain & Company: putting social media to work Bluewolf: Social Service Infographic
    35. 35. Social Media Presentation Customer Rants • Social media allows the spread of such messages faster and damages the brand image more quickly than it takes to build brand image • On Average Telecom company spend anywhere between 100 to 400 crores on marketing and advertising The focus should be on customer service The Post Received 150 + likes 55 comments & 57 Shares in a matter of 6 hours
    36. 36. Social Media Presentation
    37. 37. Social Media Presentation Employees Engagement&Insight Know what they value Empower them to celebrate that value
    38. 38. Social Media Presentation Employee Insights Employees are the most credible voices for a company, when it comes to – Working Conditions – Innovation – Business Practices Source: Edelman Insights: Employee Engagement
    39. 39. Social Media Presentation
    40. 40. Social Media Presentation Employee Insights And they are talking
    41. 41. Social Media Presentation Employee Insights: Working Conditions
    42. 42. Social Media Presentation Employee Insights: Business Practices
    43. 43. Social Media Presentation Employee Engagement • The HP elite squad: Drizzlin suggested an internal contest (Elite Squad) to draw a crème of employee. Talent to be the unadulterated voice of the enterprise. This pool was judged based on their expertise in photography, videography, or creative writing skills. This approach ensured that enterprise is also a practitioner of embracing workplace diversity; not merely an advocate.
    44. 44. Social Media Presentation
    45. 45. Social Media Presentation Community Engagement&Insight Understand the values of the society Align your business with these societal values
    46. 46. Social Media Presentation Understanding Indian Youth &their Conversations on Social Media Community Insights Indian Social Networking Site: Users on Social Issues • Environment is the most popular social issue amongst Gen Next with more than 2.35 lakh having a digital association • 187,480 of Indian Gen Next Social Networking Site users are affiliated to Social Work on the web. • Issues like violence against women and child abuse follow the issue of environment in terms of Gen Next association. • Gen Next does associate itself with Sanitation & Hygiene but sanitation contributes just 12% to this. Source: Facebook ad metric data 0 100000 200000 300000 400000 500000 600000 700000 800000 Gen Next(13-24) Gen Now(25-39) Gen Yest(40-54) Gen Vintg(55+) Environment Domestic Violence Child Abuse Sustainable Development Hygiene Malnutrition Child Labour Sanitation Sewage Treatment Neonatal Health
    47. 47. Social Media Presentation
    48. 48. Social Media Presentation
    49. 49. Social Media Presentation Customers Employees Community If an organization were to engage these groups, what attributes would such an organization possess?
    50. 50. Social Media Presentation Interactive Globally Aligned Consistent Responsive Responsible Authentic Aware Innovative
    51. 51. Social Media Presentation Why Social Media Is Important For You?
    52. 52. Social Media Presentation
    53. 53. w w w . d r i z z l i n . c o m Thank you

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