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Pol Comm 8 Tabloid Politics

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Darren Lilleker
Darren Lilleker

The focus is on dumbing down here and debating whether the tabloidisation or celebrification of politics is negative making it seem trivial or, as Michael Temple argues, a positive force for engagement. Eighth lecture for final year students on the Political Communication option in Bournemouth University

EducationNews & Politics
1 of 16
The tabloidisation of politics Lecture 8
The Vicious Circle Politicians Spin Public Cynical Journalists Spin
Media Consumption: Influencers vs. General Population ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Media Consumption: Influencers vs. General Population
First Choice for News and Information Sources: Influencers vs. GP ,[object Object]
But: what the people watch
The impact upon politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relocating Politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultivation theory (Gerbner & Gross, 1976)
Blockbuster Democracy ,[object Object],[object Object],[object Object],[object Object]
Cultivation Theory Revisited ,[object Object]
And our perception of politicians?
Possible Effects ,[object Object],[object Object],[object Object],[object Object],[object Object]
The dumbing down of politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In defence of dumbing down ,[object Object],[object Object],[object Object],[object Object]
Thoughts ,[object Object],[object Object],[object Object],[object Object]

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Pol Comm 8 Tabloid Politics

Editor's Notes

  1. Purchase/barriers are easing
  2. With breaking news a communicator needs to incorporate an offline and online strategy Gen pop and influencers are equal on this point
  3. Do these inform our view of society? More importantly does anyone that wants to gain our attention and leave a lasting impression need to use alternative genres for reaching their public?