Presentation by Ana Adi and Einar Thorsen from BU's Festival of Learning event on Effective Public Engagementt

1. Interaction and measurement
Dr Ana Adi (@ana_adi)
Dr Einar Thorsen (@einarthorsen)

2. What do you
currently monitor
and measure
online?

3. Measurements defined

4. Engagement – conversation

5. Reach – size of network

6. http://www.socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/
Reach – tipping points

7. http://www.socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/
Reach – tipping points

8. Reach – targeted scheduling

9. Reach – targeted scheduling

10. Live tracking

11. Influence – tracking your impact

12. Influence – one’s ability to drive
action; can be subject relevant

13. Confused?

14. factors
• Reach
• Resonance
• Authority
• Credibility
More: http://www.intelegia.com/en/2012/03/09/9-indicators-of-a-social-web-influencer/
• E-reputation
• Expertise
• Relevance
• Trust

15. Sentiment (-/+)

16. Sentiment (-/+)

18. Strategies to measurement
• Measure everything you can
• Then measure what you really need
– link that with your objectives and targets
• Define and be realistic about “success”

19. Simple steps
1. Why are you online?
2. Set up alerts
3. Track and keep an
eye on conversions
– fans > likes > comments > shares > action
4. Test > adapt > repeat
5. Interact and be
personable!
http://www.migy.com