Getting Discovered - Hope Is Not A Strategy

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Don Turner

Talk given at Pocket Gamer Connects June 2014 in Helsinki.

Software

Getting Discovered
Hope Is Not A Strategy
16th June 2014 – Pocket Gamer Connects
Don Turner
@donturner
BlackBerry Developer Evangelist

HELICOPTER CLONE WITH MARIO STYLE GRAPHICS
50 MILLION DOWNLOADS

Top 3 game discovery channels
0% 10% 20% 30% 40% 50% 60% 70%
App stores
Word of mouth
Websites / Social
Source: Forrester – Mobile App Discovery Best Practices – April 2013

1. Build genuine
relationships with players
to create evangelists
Word of mouth

"Plague Inc. had a marketing budget of $0. No one
had ever heard of it or Ndemic Creations before it
released. My approach was simple – make a
wonderful game that people want to play. If it is
good enough, people will spread the
word. I have also been engaging with the
players through email, twitter, facebook,
shacknews and toucharcade. As the game
has grown bigger, so has the amount of people
talking about it.”
James Vaughan – Creator of Plague Inc.

2. Optimise your App Store
presence
App Stores

3. Build relationships with
App Stores
App Stores

Websites / Social networks
4. Produce
interesting content
to draw players to
your game

Stay for the next session 
Websites / Social networks
5. Build relationships with
the press

All channels
6. Create and
analyse your
channels
Clicks twitter link
Installs game
Finishes tutorial
Completes
level 5
Buys 100
gems

SDK embeds
into your game
to provide
detailed usage
analysis

App Stores
Word of mouth
7. Publish on
multiple
platforms

App Stores
Websites / Social networks
8. Publish on
BlackBerry 
• Discovery much easier – 90% less
competitors
• Free device(s)
• Developer support
• Easy to port / Great performance
• Free promotion

Thank You!
Don Turner
@donturner
doturner@blackberry.com

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