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hairstylist’s Guide
	
For trend conscious colorists.
	
Experience the inspirational Futuretec Collection
created by the international Creative Team of Zoom 09.
02
Explore the fascinating fusion between the virtual and the real.
The GOLDWELL Futuretec Collection reflects visions of the future, underlining two very different
influences: virtual architecture and ecological involvement. The Futuretec Collection is about new ways
of thinking that are consequently revealed in two new trends with progressive designer looks.
The fusion of virtual worlds and reality creates a fascinating look inspired by modern technology and medieval spirituality. Vibrant colors
of silver-grey, pastel violet, ice blue and subtle metallic effects upgrade every hairstyle and add a mystical touch to the here and now.
The influence of virtual worlds is also expressed in metallic make-up and high tech clothing materials.
03
The ingenious mixture of an ecological statement with a cosmopolitan lifestyle reveals an unconventional urban look.
Modern natural shades, which are intensive and vivid, are inspired by Mother Earth. Characteristic colors are rich, earthy
browns, multi-dimensional copper and powdery sandalwood tones. These shades combine the desire for making a fashion
statement, while maintaining a natural appeal.
The color intensity of the make-up and the visionary design of the clothing express a connection with nature coupled with
a cosmopolitan style.
04
In the Futuretec Collection – pure and virtual as well as authentic and natural color schemes have been used.
Virtualist
Color shades that have been especially designed for the Virtualist
trend show a high quality and pure, clear background foundation
color with virtual, translucent accents. Pastel color graduations of
smokey grey and progressive silver, soft violet tones through to ice
blue shimmers give blonde and brown backgrounds a mystical,
virtual haze with a new metallic touch.
Ecopolitan
A colorful, rich and yet natural color play made up of warm and
cool natural tones. Earthy brown, intensive gold, multi-dimensional
copper and sandalwood characterize this trend. The strong and
authentic background foundation color is portrayed by the skillful
placement of color details, especially developed for this trend. The
result is a combination of cosmopolitan style with
confident casualness and positive spirit.
05
The size and placement of the Eyelets is according to the desired effect,
individual head shape and the density of the hair. They can be:
• small to large
• single or multiple
• linked to form chains.
Slices1
are used throughout using single or multi-formula color schemes
inside the Eyelets with scalp-to-ends application and diffusion techniques.
Background Foundation: Strength and clarity are created by the background
foundation color in both worlds to create a platform and solid color
structure.
VIRTUALIST: For the puristic, translucent yet bold look, the background
foundation color is clear and perfect. Textureless, unbroken surfaces and
flawlessly smooth, even results for highly reflective pure light or dark
backgrounds.
ECOPOLITAN: The background foundation color supports intense, textured
details that burst to the surface – rich, earthy platforms, intense and lush
in their naturalness giving forth harmonious accents.
Within the distinctly different worlds, an outstanding common theme reveals
itself reflecting:
• visionary architectural structures which are impacting buildings, furniture
and design today and into the future.
• progression from hard edges and sharp geometric shapes to harmonious,
natural curved forms.
The color concept utilizes curved, organic shapes as the basis for sectioning –
architectural eye-like windows (Eyelets) that open the color detailing.
VIRTUALIST: The Eyelets combined with the color schemes, patterning and
slicing application method promote interior coloring and haze effects within
the organic styles.
ECOPOLITAN: The Eyelets expose and bring color texture to the outside
surface. High contrast of depth, light, bolder applications and powerful
nature inspired color schemes inside the Eyelets create pronounced
and dramatic color texture effects.
KEY DESIGN ELEMENTS:
Sectioning: The Eyelets are intrinsic for all color designs and are positioned
strategically according to the haircut design and client‘s individual head
shape and features.
Eyelet sectioning is very easy and allows pre-planning the placement of the
color detailing. Eyelets are integral to create seamless, melting effects and
offer versatile and creative design options.
For more information about Zoom 09, we invite you to attend one
of the Trend Zoom seminars. Call your GOLDWELL Sales or
Education representative or your GOLDWELL hotline or visit
www.goldwell-northamerica.com for the latest news.
1
Back-to-back slicing is used throughout with either foil or papers. Thermal papers are recommended for Elumen
services and techniques.
06
Sign your color:
Both trend worlds allow you to create a wide range of sophisticated hair colors by integrating new and existing GOLDWELL shades
and formulas together to achieve exceptional and innovative color results inspired by the latest trends.
New, especially developed trend shades for Topchic and Colorance and the new creative mixing recommendations for Elumen create
extraordinary accents.
virtual mauve – 9PV
virtual silver – 8AS
metallic grey – 30 ml Elumen AB@9 + 30 ml Elumen Clear + 2 ml Elumen NA@2
metallic petrol – 2 ml Elumen Gn@all + 8 ml Elumen BB@all + 30 ml Elumen Clear
Topchic and Colorance:
Just like the luxurious high tech fabrics and the metallic make-up of the virtually
pure trend, these shades also seem to come from another world: pastel tones
with futuristic effects invite you to indulge in a virtual world.
A pastel virtual mauve and a progressive virtual silver create an outstanding aura.
Elumen:
The mixing recommendations for the extraordinary reflections of metallic grey
and metallic petrol, which were specifically created for the trend world, match
the cool and visionary Virtualist perfectly.
07
Elumen:
A lively orange rush mixing recommendation attracts attention and combines
high tech and nature in perfect harmony.
Topchic and Colorance:
The connection with nature and the authenticity of this trend fascinates through
natural and rich colors. The new shades in modern, intensive gold and unique
sandalwood tones are perfect for a creative, yet natural look.
Rich genuine gold and powdery genuine rose convey an enlightened mood to a
cosmopolitan yet nature-based world.
genuine gold – 8GG
	 orange rush – 35 ml Elumen BK@9 + 5 ml Elumen GK@all
genuine rose – 8RP
08
The Futuretec Collection shows the perfect interplay between color and cut.
The key to this concept, inspired by armors and helmets is clear,
round forms – precise, compact, perfectly smooth and polished.
Important characteristics are:
• individual, disconnected sections
• round, organic silhouettes with architectural geometric exteriors.
The color concept, color schemes and techniques underline and support
these compact and marvelous styles.
These styles reflect the naturalness and texture in a dynamic movement. Focus is
on customized, individual styles created through a newly-developed, graduated
cutting technique – the 70/30 cutting method.
This technique involves the point-cut-technique. Point-cut 70% of the hair in one
section and leave the remaining 30% of the hair the same length in the same sec-
tion. This ratio can also be reversed where 30% of the hair is cut much shorter and
70% is only cut slightly.
09
10
Mario Krankl, Ilze Eglite, Sascha Haseloff, Cindy Hudson, Pawel Sztork, Agnes Westerman.
The Trend Zoom 2009 collection was created for the first time by GOLDWELL‘s
Trend Zoom 09 Master Team together with last year‘s Color Challenge Winner Team.
All stylists greatly appreciated this inspirational experience and learned a lot from
each other! To create a global collection for a well-known international hairdressing
brand enabled them to grow and develop.
“I learned to think globally,” said Ilze Eglite, a winner from Latvia.
“I never realized you have to plan every detail at such a complex photo shoot,”
said Cindy Hudson, winner from Canada.
11
Trend Zoom 09 Master Team:
The Master team consists of internationally successful stylists that have success-
fully worked with GOLDWELL on the Trend Zoom project in the past and who all
have their own areas of special technical expertise.
Agnes Westerman from the Netherlands –
winner of the Elumen award many times, works
in a high profile salon – she is a highly creative
color icon and educator, offering innovative and
practical concepts.
Sascha Haseloff from Germany – selected for
his creativity and technical cutting ability which
he shares through training throughout Europe
and works in the inspiring and trendsetting city
of Berlin.
Mario Krankl from Austria – a World Champion
Hairdresser, Mario is a well-known international
hairstylist for photo shoots, TV productions and
catwalk shows.
Trend Zoom Color Challenge Winner Team:
The members of the winning team of the Trend Zoom Color Challenge 2007
are from various countries.
Ilze Eglite from Latvia – a salon owner who
trains as a freelance educator for GOLDWELL –
Ilze is the winner of the partner category for her
outstanding creative color talent.
Cindy Hudson from Canada – working as a
colorist, she just recently began working with
GOLDWELL color products. Cindy was inspired
by the Trend Zoom collection and is the winner
of the creative category.
Pawel Sztork from Poland – a creative salon
owner from Poland demonstrated his specialist
color skills and is the winner of the Elumen
category.
1 1
12
barbora
1
2
3
1
2
3
Target Shade:
Pastel-colored, virtual mauve and natural light
blonde details shimmer through the puristic
blonde background foundation.
Use the classic cross parting and apply formula (a) Topchic 11N to
pre-lighten the re-growth throughout. Start at the back of the head
first (darkest part) and process for 45 minutes without heat; when
10-15 minutes remain, apply remaining color to the fine hair around
the hairline.
Rinse and shampoo with Colorglow[IQ]
Color Cleanse SHAMPOO, and
evenly dry.
Sectioning and Color Application
FORMULAS:
Formula (a)
50 ml 9% (30 vol) Topchic Lotion +
25 ml Topchic 11N
Formula (b)
30 ml Colorance Lotion +
10 ml Colorance 9 PV +
5 ml Colorance Clear
Formula (c)
40 ml Colorance Intensive Lotion +
15 ml Colorance 9BN +
5 ml Colorance GG Mix
Background Foundation:
Formula (d)
40 ml Colorance Lotion +
20 ml Colorance 10GN
Note: Adjust quantities according
to need.
Section a triangle shaped fringe starting and finishing
at the recession areas, extending to the highest point
of the head, clip away. Divide the front from the back
vertically from ear to ear. Using upward curving
partings, section the nape from ear to ear around the
head. Make a second curved parting approx. 1-2 inches
parallel above.
Sectioning:
3 Eyelets.
Placement:
Slices are placed horizontally
for Eylets 2 and 3, and diagonally
for Eyelet 1.
Natural Base Shade:
8NA
Existing Shade:
Level 10, highlighted
2 2
3
4
3
4
5
5
66
13
Section the Eyelets (1 to 3) as shown in the diagram. Start in the center back section, cut an upward
curved guideline with the longest points behind
the ears. Graduate the hair in this section by
elevating very slightly to the guideline.
Clean up the hairline.
Start in Eyelet 1 using the back-to-back foiling
technique. Slice slightly diagonally and apply
alternating formulas (b) Colorance 9PV + Colorance
Clear and (c) Colorance 9BN + GG Mix.
In Eyelet 2 proceed to apply alternating formulas (b) Colorance 9PV +
Colorance Clear and (c) Colorance 9BN + GG Mix in the same way as
done in step 3.
Cut the hair of section above by directing to the
guideline to create a soft bob-line, elevating only slight-
ly. Connect the sides allowing the curvature
to become longer at the front.
Adjust all hair at the back and sides to the curved
guideline shape. The elevation determines the
amount of graduation.
Blow-dry completely. Take fine sections and cut the
fringe into an organic, asymmetric shape. Start at
eye-level and continue longer at the side. Do not
connect the long end with the side. Then start with a
vertical section at the back to connect the graduation,
work parallel to the head shape radiating around the
head and pivoting from the top of the head.
Repeat the alternating pattern in Eyelet 3. Place a
connecting slice between Eyelet 1 and 3 and apply
formula (b) Colorance 9PV + Colorance Clear to it.
Finally connect the length at the back with the fringe. Work from the
shortest to the longest point at the front. Work all sections by radiating
and pivoting from the top of the head and over-direct all sections to the
short guideline maintaining length and asymmetrical shape. Cross check.
Apply the background foundation formula (d)
Colorance 10GN to the rest of the hair. Process for
20 minutes without heat. Rinse and shampoo with
Colorglow[IQ]
Color Cleanse SHAMPOO. For the
optimum finish apply Colorglow[IQ]
Color Finish
SERUM Full Blonde.
For the optimum styling result the creative team recommends Barbora use
GOLDWELL Styling Flat Marvel and Spun Shine.
Scalp
Mid-lengths
Ends
b c b c
1 1
14
Ingvild1
2
3
1
2
3
4
Target Shade:
A fusion of hazy, virtual silver and metallic grey
accents merge within a pure, light blonde foun-
dation background.
Section the Eyelets (1 to 4) as shown in the diagram before the application.
FORMULAS:
Formula (a)
30 ml Elumen AB@9 +
30 ml Elumen Clear +
2 ml Elumen NA@2
Formula (b)
30 ml 6% (20 vol) Topchic Lotion +
30 ml Topchic 8AS
Background Foundation:
Formula (c)	
40 ml 9% (30 vol) Topchic Lotion +
25 ml Topchic 10A +
15 ml Blonding Cream Ash
Formula (d)
30 ml 6% (20 vol) Topchic Lotion +
30 ml Topchic 10P
Note: Adjust quantities according
to need.
Define the fringe in a curved shape running from
recession to recession. Divide and clip the hair
away at the front of the ears.
Sectioning:
4 Eyelets including 3 small
and 1 large.
Placement:
Horizontal slices inside the
Eyelets.
Natural Base Shade:
8N
Existing Shade:
Virgin sunlightened hair up
to level 10
Sectioning and Color Application
2 2
3
4
3
4
55
6
15
Start at the back of the head and apply the two background foundation
formulas (c) Topchic 10A + Blonding Cream Ash and (d) Topchic 10P
as follows:
Create layers at the back of the head by graduating
vertically. The shortest point of the graduation is at
the highest point of the head. Radiate all sections
by pivoting off the top of the head and cutting parallel
to the curve of the head shape.
Start with Eyelet 1 using the back-to-back foiling technique, slicing
horizontally and apply formulas (a) Elumen AB@9 + Elumen Clear +
NA@2, (b) Topchic 8AS, (c) Topchic 10A + Blonding Cream Ash and (d)
Topchic 10P as follows:
Repeat the pattern until Eyelet 1 is completed.
Proceed in the front with Eyelet 2 in the same way as in step 3.
Blow-dry the fringe using a comb. Sub-section the
fringe using approx. 1/2 inch sections parallel to the
hairline. Divide with a center part. Starting from the
corner of the eye, cut following the natural arch to the
bridge of the nose. Repeat on other side.
Blow-dry the sides and create another concave line using the side of the
mouth as the guide. Leave the sides disconnected from the back and the
fringe.
Determine the final length using the deep-point-cutting
technique. Cross check.
Repeat the procedure for Eyelets 3 and 4.
Process for 30 minutes without heat. Rinse and shampoo with
Colorglow[IQ]
Color Cleanse SHAMPOO. For the optimum finish
apply Colorglow[IQ]
Color Finish SERUM Full Blonde.
Tip: To balance different structures for an even color result, from scalp
to ends, apply Colorglow[IQ]
Structure EQUALIZER to each section
before applying the color.
For the optimum styling result the creative team recommends Ingvild use
GOLDWELL Styling Flat Marvel and Spun Shine.
Scalp
Mid-lengths
Ends
c
d
Scalp
Mid-lengths
Ends
a b
c
d
a b
c
d
1 1
16
hauke
1
1
Sectioning and Color Application
Target Shade:
Intriguing virtual silver details reflect through
a matte, puristic brown background foundation.
Section one Eyelet as shown in the diagram.
FORMULAS:
Formula (a)
15 ml 6% (20 vol) Topchic Lotion +
15 ml Topchic 8AS
Background Foundation:
Formula (b)
40 ml 6% (20 vol) Topchic Lotion +
35 ml Topchic 5A +
5 ml Topchic A Mix
Note: Adjust quantities according
to need.
Section the crown from recession to recession
with a curved parting.
Sectioning:
1 Eyelet with extended ends.
Placement:
Horizontal slices inside the Eyelet
with single, diagonal extensions
sliced outside at each side.
Natural Base Shade:
7NA
Existing Shade:
Virgin hair
2 2
3
4
3
4
5
17
Start in the Eyelet using the back-to-back foiling technique and
apply the background foundation formula (b) Topchic 5A + A Mix
and formula (a) Topchic 8AS:
Repeat the alternating pattern until the Eyelet is completed.
Start with a vertical section at the back and cut a
uniform layer.
Extend the ends of the Eyelet using single slices (see diagram).
Use formula (b) Topchic 5A + A Mix for the re-growth and formula (a)
Topchic 8AS for mid-lengths and ends as done before.
Apply background foundation formula (b) Topchic 5A + A Mix
to the rest of the hair. Process for 30 minutes without heat
(20 minutes with heat).
Rinse and shampoo with Colorglow[IQ]
Color Cleanse
SHAMPOO. For the optimum finish apply Colorglow[IQ]
Color Finish SERUM Color.
Section vertically, work around the back and continue
towards the sides. Clean up the hair line.
Connect the shortest point at the back with the longest
point of the fringe. Work all remaining sections from
the shortest point towards the front in radiating
sections pivoting from the top of the head.
Blow-dry the fringe and cut the fringe length blunt on to
the skin. Point cut to slightly soften this line and create
texture.
For the optimum styling result the creative team recommends Hauke use
GOLDWELL Styling Flat Marvel and Spun Shine.
Scalp
Mid-lengths
Ends
b
b
b
a
b
a
1 1
18
ruby
3
2
1
1 3
2
Sectioning and Color Application
Target Shade:
Powdery genuine rose and pastel pearl blonde
flow out of a warm, gold brown background
foundation.
Section the hair into three equally sized Eyelets as shown in the diagram.
FORMULAS:
Formula (a)
40 ml 9% (30 vol) Topchic Lotion +
15 ml Oxycur Platin Highlighting
Cream +
1 sachet Oxycur Platin Highlighting
Booster
Formula (b)
30 ml Colorance Lotion +
15 ml Colorance 8RP
Formula (c)
30 ml Colorance Lotion +
10 ml Colorance 10P +
5 ml Colorance 8B
Background Foundation:
Formula (d)
60 ml Colorance Lotion +
30 ml Colorance 5BG
Note: Adjust quantities according
to need.
Define a round section from the middle of the crown
to the occipital bone and secure with a clip.
Sectioning:
3 large Eyelets.
Placement:
Diagonal and horizontal slices
inside the Eyelets.
Natural Base Shade:
5N – 6N
Existing Shade:
Colored mid-lengths and ends:
5B – 6B
2 2
3
5
3
4
6
4
6
7
8
5
19
Start in Eyelet 1 using the back-to-back foiling tech-
nique and apply formula (d) Colorance 5BG at the scalp
and formula (a) Oxycur Platin Highlights for the mid-
lengths and ends.
Repeat until Eyelet 1 is completed.
Determine the length in the nape using the
point-cutting technique.
Apply formulas in Eyelet 2 as done in Eyelet 1.
Apply the background foundation formula (d) Colorance
5BG to the rest of the hair.
Process for 20 minutes without heat. Rinse and
shampoo with Colorglow[IQ]
Color Cleanse SHAMPOO.
Following this guideline proceed around the head
slightly increasing the elevation at the sides for
more softness.
Section the center back vertically to define the
graduation and proceed to the sides gradually shifting
from vertical to diagonal sectioning for softness and
length.
Next, blow-dry the perimeter into the natural fall.
Create disconnection by working through the rest of the
hair with the 70/30 technique. Here, the hair lengths of
the front and back serve as the basis for the 70% and
the rest (30%) remains longer and disconnected.
For the optimum styling result the creative team
recommends Ruby use GOLDWELL Styling Nice
Balance.
Complete the front Eyelet 3 in the same manner.
Remove excess moisture and resection the hair as
shown in the diagram. Apply Colorglow[IQ]
Structure
EQUALIZER to the pre-lightened hair in all three
Eyelets.
Start in Eyelet 1 with diagonal slices using the back-to-back foiling technique
and apply alternating formulas (c) Colorance 10P + 8B and (b) Colorance 8RP
to the pre-lightened sections only.
Scalp
Mid-lengths
Ends
no color
bc
no color no color no color no color no color
b c b b
Repeat this pattern for Eyelets 2 and 3.
Process for 20 minutes without heat. Rinse and apply Colorglow[IQ]
Color
Finish SERUM Highlights for the optimum finish.
Personalize the crown with the point-cutting technique for more softness.
1 1
20
julia
1
2
3
4
1
2
3
4
Sectioning and Color Application
Target Shade:
Orange rush color design integrated into a
copper gold background foundation.
Section the hair in four Eyelets (1 to 4) as shown in the diagram.
FORMULAS:
Formula (a)
35 ml Elumen BK@9 +
5 ml Elumen GK@all
Formula (b)
30 ml 3% (10 vol) Topchic Lotion +
10 ml Topchic 6KR +
20 ml Topchic 7KR
Background Foundation:
Formula (c)
40 ml 9% (30 vol) Topchic Lotion +
35 ml Topchic 9KG +
5 ml Topchic KK Mix
Formula (d)
60 ml Colorance Intensive Lotion +
25 ml Colorance 9KG +
5 ml Colorance KK Mix
Note: Adjust quantities according
to need.
To separate the front, section the part over the top of
the head in the front of the ears. Depending on the hair
density, the second section starts approx. 3/4-1 inch
above the ears over the occipital bone. Clip sections
away.
Sectioning:
4 asymmetrical placed Eyelets.
Placement:
Diagonal slices inside the Eyelets.
Natural Base Shade:
7N
Existing Shade:
Colored mid-lengths and ends:
8GB – 9G
2 2
5
3
3
4
6
4
5
21
Start in Eyelet 1 using the back-to-back foiling technique. Slice
slightly diagonal and apply formulas (a) Elumen BK@9 + GK@all,
(b) Topchic 6KR + 7KR, (c) Topchic 9KG + KK Mix and (d) Colorance
9KG + KK Mix in alternating slices:
Determine the perimeter length at the back using the
deep-point-cutting technique.
Finish the color application using the background foundation formula (c) Topchic 9KG +
KK Mix at the scalp and (d) Colorance 9KG + KK Mix for mid-lengths and ends.
Process for 30 minutes without heat (20 minutes with heat).
Rinse and shampoo with Colorglow[IQ]
Color Cleanse SHAMPOO. For the optimum finish
apply Colorglow[IQ]
Color Finish SERUM Color.
Proceed in the back with Eyelet 2 applying formulas (a) Elumen
BK@9 + GK@all, (b) Topchic 6KR + 7KR, (c) Topchic 9KG + KK Mix
and (d) Colorance 9KG + KK Mix in the same pattern as done in
step 2.
Define a vertical uniform layer in the nape and work
parallel around the head towards the ears. Slightly
over-direct the sides towards the back to prevent the
front becoming too short.
Determine the length of the fringe by using the deep-point-cutting
technique.
Clip away all cut sections. Cut the remaining hair on
the crown using the 70/30 cutting technique. Take fine
sections and cut 70% of the hair in approximately a
third of the length. The remaining hair (30%) is longer
and disconnected.
For the optimum styling result the creative team recommends Julia
use GOLDWELL Styling Hot Darling and Move Control.
Complete Eyelets 3 and 4 in the same way.
Determine the side lengths by connecting the fringe with the longer
perimeter lengths at the back. Slightly graduate the fringe using
the point-cutting technique.
Scalp
Mid-lengths
Ends
c
ad
c c c c c
b d a b
Repeat the alternating pattern until Eyelet 1 is completed.
1 1
22
fryderyk
1b
1a
2b
2a
3b
3a
4b
4a
1b
1a
2b
2a
3b
3a
Sectioning and Color Application
Target Shade:
Urban gold textured details break through the
field of this muted, light brown background
foundation.
Create the first chain of four Eyelets (1a to 4a) as shown in the diagram.
FORMULAS:
Formula (a)
20 ml 6% (20 vol) Topchic Lotion +
20 ml Topchic 8GG
Background Foundation:
Formula (b)
50 ml Colorance Intensive Lotion +
20 ml Colorance 6SB +
5 ml Colorance GG Mix
Note: Adjust quantities according
to need.
Separate the fringe in a curved shape starting and
ending at the recession areas running to the crown.
Place the second section, in a round shape at the
back, starting approx. 3/4 inch above the occipital bone.
Sectioning:
2 parallel chains of Eyelets.
Placement:
Single parallel slices placed in
each corner of the Eyelet.
Natural Base Shade:
8NA
Existing Shade:
Virgin hair
2 2
3 3
4
5
4
5
23
Start in Eyelet 1a with single diagonal slices inside and
at each end of the Eyelet. Apply background foundation
formula (b) Colorance 6SB + GG Mix to the scalp and
formula (a) Topchic 8GG to mid-lengths and ends.
Finish Eyelets 2a – 4a in the same manner.
Cut the first section in the 70/30 cutting technique.
Start vertically in the neck area and gradually shift
to diagonal sectioning in the sides. Use the 70/30
technique on both sides and work parallel to the
head shape.
Create a second chain of four Eyelets (1b to 4b) approx.
1/2-3/4 inch parallel to and behind the first chain.
Clip away the hair between both Eyelet chains.
Cut the back section with the 70/30 technique. Start at
the center and cut parallel to the head shape. Continue
this cutting technique by traveling around the head and
pivoting from the top of the head.
Determine the length of the fringe using the point-
cutting technique.
Connect the fringe with the shortest point of the back
while using the 70/30 cutting technique, keeping volume
in the fringe area. Cross check.
For the optimum styling result the creative team recommends
Fryderyk use GOLDWELL Styling Unlimitor.
Proceed with Eyelet 1b in the same slicing pattern as
before applying formula (b) Colorance 6SB + GG Mix to
the roots and formula (a) Topchic 8GG to mid-lengths
and ends.
Finish Eyelets 2b – 4b in the same manner.
Apply background foundation formula (b) Colorance 6SB
+ GG Mix throughout the rest of the hair. Process for 25
minutes without heat (15-20 minutes with heat). Rinse,
shampoo and condition with Colorglow[IQ]
Color Finish
SERUM Color.
245108AM•01/09
Do you want to put your signature on the next Trend Zoom Collection? Then apply and participate in the Color Challenge.
All the international winners become members of the next Trend Zoom Creative Team.
Order your briefing materials at www.goldwell-northamerica.com or contact 800-333-2442 (for the USA) or 800-387-3873 (for Canada).

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Trend zoom step by step

  • 1. hairstylist’s Guide For trend conscious colorists. Experience the inspirational Futuretec Collection created by the international Creative Team of Zoom 09.
  • 2. 02 Explore the fascinating fusion between the virtual and the real. The GOLDWELL Futuretec Collection reflects visions of the future, underlining two very different influences: virtual architecture and ecological involvement. The Futuretec Collection is about new ways of thinking that are consequently revealed in two new trends with progressive designer looks. The fusion of virtual worlds and reality creates a fascinating look inspired by modern technology and medieval spirituality. Vibrant colors of silver-grey, pastel violet, ice blue and subtle metallic effects upgrade every hairstyle and add a mystical touch to the here and now. The influence of virtual worlds is also expressed in metallic make-up and high tech clothing materials.
  • 3. 03 The ingenious mixture of an ecological statement with a cosmopolitan lifestyle reveals an unconventional urban look. Modern natural shades, which are intensive and vivid, are inspired by Mother Earth. Characteristic colors are rich, earthy browns, multi-dimensional copper and powdery sandalwood tones. These shades combine the desire for making a fashion statement, while maintaining a natural appeal. The color intensity of the make-up and the visionary design of the clothing express a connection with nature coupled with a cosmopolitan style.
  • 4. 04 In the Futuretec Collection – pure and virtual as well as authentic and natural color schemes have been used. Virtualist Color shades that have been especially designed for the Virtualist trend show a high quality and pure, clear background foundation color with virtual, translucent accents. Pastel color graduations of smokey grey and progressive silver, soft violet tones through to ice blue shimmers give blonde and brown backgrounds a mystical, virtual haze with a new metallic touch. Ecopolitan A colorful, rich and yet natural color play made up of warm and cool natural tones. Earthy brown, intensive gold, multi-dimensional copper and sandalwood characterize this trend. The strong and authentic background foundation color is portrayed by the skillful placement of color details, especially developed for this trend. The result is a combination of cosmopolitan style with confident casualness and positive spirit.
  • 5. 05 The size and placement of the Eyelets is according to the desired effect, individual head shape and the density of the hair. They can be: • small to large • single or multiple • linked to form chains. Slices1 are used throughout using single or multi-formula color schemes inside the Eyelets with scalp-to-ends application and diffusion techniques. Background Foundation: Strength and clarity are created by the background foundation color in both worlds to create a platform and solid color structure. VIRTUALIST: For the puristic, translucent yet bold look, the background foundation color is clear and perfect. Textureless, unbroken surfaces and flawlessly smooth, even results for highly reflective pure light or dark backgrounds. ECOPOLITAN: The background foundation color supports intense, textured details that burst to the surface – rich, earthy platforms, intense and lush in their naturalness giving forth harmonious accents. Within the distinctly different worlds, an outstanding common theme reveals itself reflecting: • visionary architectural structures which are impacting buildings, furniture and design today and into the future. • progression from hard edges and sharp geometric shapes to harmonious, natural curved forms. The color concept utilizes curved, organic shapes as the basis for sectioning – architectural eye-like windows (Eyelets) that open the color detailing. VIRTUALIST: The Eyelets combined with the color schemes, patterning and slicing application method promote interior coloring and haze effects within the organic styles. ECOPOLITAN: The Eyelets expose and bring color texture to the outside surface. High contrast of depth, light, bolder applications and powerful nature inspired color schemes inside the Eyelets create pronounced and dramatic color texture effects. KEY DESIGN ELEMENTS: Sectioning: The Eyelets are intrinsic for all color designs and are positioned strategically according to the haircut design and client‘s individual head shape and features. Eyelet sectioning is very easy and allows pre-planning the placement of the color detailing. Eyelets are integral to create seamless, melting effects and offer versatile and creative design options. For more information about Zoom 09, we invite you to attend one of the Trend Zoom seminars. Call your GOLDWELL Sales or Education representative or your GOLDWELL hotline or visit www.goldwell-northamerica.com for the latest news. 1 Back-to-back slicing is used throughout with either foil or papers. Thermal papers are recommended for Elumen services and techniques.
  • 6. 06 Sign your color: Both trend worlds allow you to create a wide range of sophisticated hair colors by integrating new and existing GOLDWELL shades and formulas together to achieve exceptional and innovative color results inspired by the latest trends. New, especially developed trend shades for Topchic and Colorance and the new creative mixing recommendations for Elumen create extraordinary accents. virtual mauve – 9PV virtual silver – 8AS metallic grey – 30 ml Elumen AB@9 + 30 ml Elumen Clear + 2 ml Elumen NA@2 metallic petrol – 2 ml Elumen Gn@all + 8 ml Elumen BB@all + 30 ml Elumen Clear Topchic and Colorance: Just like the luxurious high tech fabrics and the metallic make-up of the virtually pure trend, these shades also seem to come from another world: pastel tones with futuristic effects invite you to indulge in a virtual world. A pastel virtual mauve and a progressive virtual silver create an outstanding aura. Elumen: The mixing recommendations for the extraordinary reflections of metallic grey and metallic petrol, which were specifically created for the trend world, match the cool and visionary Virtualist perfectly.
  • 7. 07 Elumen: A lively orange rush mixing recommendation attracts attention and combines high tech and nature in perfect harmony. Topchic and Colorance: The connection with nature and the authenticity of this trend fascinates through natural and rich colors. The new shades in modern, intensive gold and unique sandalwood tones are perfect for a creative, yet natural look. Rich genuine gold and powdery genuine rose convey an enlightened mood to a cosmopolitan yet nature-based world. genuine gold – 8GG orange rush – 35 ml Elumen BK@9 + 5 ml Elumen GK@all genuine rose – 8RP
  • 8. 08 The Futuretec Collection shows the perfect interplay between color and cut. The key to this concept, inspired by armors and helmets is clear, round forms – precise, compact, perfectly smooth and polished. Important characteristics are: • individual, disconnected sections • round, organic silhouettes with architectural geometric exteriors. The color concept, color schemes and techniques underline and support these compact and marvelous styles.
  • 9. These styles reflect the naturalness and texture in a dynamic movement. Focus is on customized, individual styles created through a newly-developed, graduated cutting technique – the 70/30 cutting method. This technique involves the point-cut-technique. Point-cut 70% of the hair in one section and leave the remaining 30% of the hair the same length in the same sec- tion. This ratio can also be reversed where 30% of the hair is cut much shorter and 70% is only cut slightly. 09
  • 10. 10 Mario Krankl, Ilze Eglite, Sascha Haseloff, Cindy Hudson, Pawel Sztork, Agnes Westerman. The Trend Zoom 2009 collection was created for the first time by GOLDWELL‘s Trend Zoom 09 Master Team together with last year‘s Color Challenge Winner Team. All stylists greatly appreciated this inspirational experience and learned a lot from each other! To create a global collection for a well-known international hairdressing brand enabled them to grow and develop. “I learned to think globally,” said Ilze Eglite, a winner from Latvia. “I never realized you have to plan every detail at such a complex photo shoot,” said Cindy Hudson, winner from Canada.
  • 11. 11 Trend Zoom 09 Master Team: The Master team consists of internationally successful stylists that have success- fully worked with GOLDWELL on the Trend Zoom project in the past and who all have their own areas of special technical expertise. Agnes Westerman from the Netherlands – winner of the Elumen award many times, works in a high profile salon – she is a highly creative color icon and educator, offering innovative and practical concepts. Sascha Haseloff from Germany – selected for his creativity and technical cutting ability which he shares through training throughout Europe and works in the inspiring and trendsetting city of Berlin. Mario Krankl from Austria – a World Champion Hairdresser, Mario is a well-known international hairstylist for photo shoots, TV productions and catwalk shows. Trend Zoom Color Challenge Winner Team: The members of the winning team of the Trend Zoom Color Challenge 2007 are from various countries. Ilze Eglite from Latvia – a salon owner who trains as a freelance educator for GOLDWELL – Ilze is the winner of the partner category for her outstanding creative color talent. Cindy Hudson from Canada – working as a colorist, she just recently began working with GOLDWELL color products. Cindy was inspired by the Trend Zoom collection and is the winner of the creative category. Pawel Sztork from Poland – a creative salon owner from Poland demonstrated his specialist color skills and is the winner of the Elumen category.
  • 12. 1 1 12 barbora 1 2 3 1 2 3 Target Shade: Pastel-colored, virtual mauve and natural light blonde details shimmer through the puristic blonde background foundation. Use the classic cross parting and apply formula (a) Topchic 11N to pre-lighten the re-growth throughout. Start at the back of the head first (darkest part) and process for 45 minutes without heat; when 10-15 minutes remain, apply remaining color to the fine hair around the hairline. Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO, and evenly dry. Sectioning and Color Application FORMULAS: Formula (a) 50 ml 9% (30 vol) Topchic Lotion + 25 ml Topchic 11N Formula (b) 30 ml Colorance Lotion + 10 ml Colorance 9 PV + 5 ml Colorance Clear Formula (c) 40 ml Colorance Intensive Lotion + 15 ml Colorance 9BN + 5 ml Colorance GG Mix Background Foundation: Formula (d) 40 ml Colorance Lotion + 20 ml Colorance 10GN Note: Adjust quantities according to need. Section a triangle shaped fringe starting and finishing at the recession areas, extending to the highest point of the head, clip away. Divide the front from the back vertically from ear to ear. Using upward curving partings, section the nape from ear to ear around the head. Make a second curved parting approx. 1-2 inches parallel above. Sectioning: 3 Eyelets. Placement: Slices are placed horizontally for Eylets 2 and 3, and diagonally for Eyelet 1. Natural Base Shade: 8NA Existing Shade: Level 10, highlighted
  • 13. 2 2 3 4 3 4 5 5 66 13 Section the Eyelets (1 to 3) as shown in the diagram. Start in the center back section, cut an upward curved guideline with the longest points behind the ears. Graduate the hair in this section by elevating very slightly to the guideline. Clean up the hairline. Start in Eyelet 1 using the back-to-back foiling technique. Slice slightly diagonally and apply alternating formulas (b) Colorance 9PV + Colorance Clear and (c) Colorance 9BN + GG Mix. In Eyelet 2 proceed to apply alternating formulas (b) Colorance 9PV + Colorance Clear and (c) Colorance 9BN + GG Mix in the same way as done in step 3. Cut the hair of section above by directing to the guideline to create a soft bob-line, elevating only slight- ly. Connect the sides allowing the curvature to become longer at the front. Adjust all hair at the back and sides to the curved guideline shape. The elevation determines the amount of graduation. Blow-dry completely. Take fine sections and cut the fringe into an organic, asymmetric shape. Start at eye-level and continue longer at the side. Do not connect the long end with the side. Then start with a vertical section at the back to connect the graduation, work parallel to the head shape radiating around the head and pivoting from the top of the head. Repeat the alternating pattern in Eyelet 3. Place a connecting slice between Eyelet 1 and 3 and apply formula (b) Colorance 9PV + Colorance Clear to it. Finally connect the length at the back with the fringe. Work from the shortest to the longest point at the front. Work all sections by radiating and pivoting from the top of the head and over-direct all sections to the short guideline maintaining length and asymmetrical shape. Cross check. Apply the background foundation formula (d) Colorance 10GN to the rest of the hair. Process for 20 minutes without heat. Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Full Blonde. For the optimum styling result the creative team recommends Barbora use GOLDWELL Styling Flat Marvel and Spun Shine. Scalp Mid-lengths Ends b c b c
  • 14. 1 1 14 Ingvild1 2 3 1 2 3 4 Target Shade: A fusion of hazy, virtual silver and metallic grey accents merge within a pure, light blonde foun- dation background. Section the Eyelets (1 to 4) as shown in the diagram before the application. FORMULAS: Formula (a) 30 ml Elumen AB@9 + 30 ml Elumen Clear + 2 ml Elumen NA@2 Formula (b) 30 ml 6% (20 vol) Topchic Lotion + 30 ml Topchic 8AS Background Foundation: Formula (c) 40 ml 9% (30 vol) Topchic Lotion + 25 ml Topchic 10A + 15 ml Blonding Cream Ash Formula (d) 30 ml 6% (20 vol) Topchic Lotion + 30 ml Topchic 10P Note: Adjust quantities according to need. Define the fringe in a curved shape running from recession to recession. Divide and clip the hair away at the front of the ears. Sectioning: 4 Eyelets including 3 small and 1 large. Placement: Horizontal slices inside the Eyelets. Natural Base Shade: 8N Existing Shade: Virgin sunlightened hair up to level 10 Sectioning and Color Application
  • 15. 2 2 3 4 3 4 55 6 15 Start at the back of the head and apply the two background foundation formulas (c) Topchic 10A + Blonding Cream Ash and (d) Topchic 10P as follows: Create layers at the back of the head by graduating vertically. The shortest point of the graduation is at the highest point of the head. Radiate all sections by pivoting off the top of the head and cutting parallel to the curve of the head shape. Start with Eyelet 1 using the back-to-back foiling technique, slicing horizontally and apply formulas (a) Elumen AB@9 + Elumen Clear + NA@2, (b) Topchic 8AS, (c) Topchic 10A + Blonding Cream Ash and (d) Topchic 10P as follows: Repeat the pattern until Eyelet 1 is completed. Proceed in the front with Eyelet 2 in the same way as in step 3. Blow-dry the fringe using a comb. Sub-section the fringe using approx. 1/2 inch sections parallel to the hairline. Divide with a center part. Starting from the corner of the eye, cut following the natural arch to the bridge of the nose. Repeat on other side. Blow-dry the sides and create another concave line using the side of the mouth as the guide. Leave the sides disconnected from the back and the fringe. Determine the final length using the deep-point-cutting technique. Cross check. Repeat the procedure for Eyelets 3 and 4. Process for 30 minutes without heat. Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Full Blonde. Tip: To balance different structures for an even color result, from scalp to ends, apply Colorglow[IQ] Structure EQUALIZER to each section before applying the color. For the optimum styling result the creative team recommends Ingvild use GOLDWELL Styling Flat Marvel and Spun Shine. Scalp Mid-lengths Ends c d Scalp Mid-lengths Ends a b c d a b c d
  • 16. 1 1 16 hauke 1 1 Sectioning and Color Application Target Shade: Intriguing virtual silver details reflect through a matte, puristic brown background foundation. Section one Eyelet as shown in the diagram. FORMULAS: Formula (a) 15 ml 6% (20 vol) Topchic Lotion + 15 ml Topchic 8AS Background Foundation: Formula (b) 40 ml 6% (20 vol) Topchic Lotion + 35 ml Topchic 5A + 5 ml Topchic A Mix Note: Adjust quantities according to need. Section the crown from recession to recession with a curved parting. Sectioning: 1 Eyelet with extended ends. Placement: Horizontal slices inside the Eyelet with single, diagonal extensions sliced outside at each side. Natural Base Shade: 7NA Existing Shade: Virgin hair
  • 17. 2 2 3 4 3 4 5 17 Start in the Eyelet using the back-to-back foiling technique and apply the background foundation formula (b) Topchic 5A + A Mix and formula (a) Topchic 8AS: Repeat the alternating pattern until the Eyelet is completed. Start with a vertical section at the back and cut a uniform layer. Extend the ends of the Eyelet using single slices (see diagram). Use formula (b) Topchic 5A + A Mix for the re-growth and formula (a) Topchic 8AS for mid-lengths and ends as done before. Apply background foundation formula (b) Topchic 5A + A Mix to the rest of the hair. Process for 30 minutes without heat (20 minutes with heat). Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Color. Section vertically, work around the back and continue towards the sides. Clean up the hair line. Connect the shortest point at the back with the longest point of the fringe. Work all remaining sections from the shortest point towards the front in radiating sections pivoting from the top of the head. Blow-dry the fringe and cut the fringe length blunt on to the skin. Point cut to slightly soften this line and create texture. For the optimum styling result the creative team recommends Hauke use GOLDWELL Styling Flat Marvel and Spun Shine. Scalp Mid-lengths Ends b b b a b a
  • 18. 1 1 18 ruby 3 2 1 1 3 2 Sectioning and Color Application Target Shade: Powdery genuine rose and pastel pearl blonde flow out of a warm, gold brown background foundation. Section the hair into three equally sized Eyelets as shown in the diagram. FORMULAS: Formula (a) 40 ml 9% (30 vol) Topchic Lotion + 15 ml Oxycur Platin Highlighting Cream + 1 sachet Oxycur Platin Highlighting Booster Formula (b) 30 ml Colorance Lotion + 15 ml Colorance 8RP Formula (c) 30 ml Colorance Lotion + 10 ml Colorance 10P + 5 ml Colorance 8B Background Foundation: Formula (d) 60 ml Colorance Lotion + 30 ml Colorance 5BG Note: Adjust quantities according to need. Define a round section from the middle of the crown to the occipital bone and secure with a clip. Sectioning: 3 large Eyelets. Placement: Diagonal and horizontal slices inside the Eyelets. Natural Base Shade: 5N – 6N Existing Shade: Colored mid-lengths and ends: 5B – 6B
  • 19. 2 2 3 5 3 4 6 4 6 7 8 5 19 Start in Eyelet 1 using the back-to-back foiling tech- nique and apply formula (d) Colorance 5BG at the scalp and formula (a) Oxycur Platin Highlights for the mid- lengths and ends. Repeat until Eyelet 1 is completed. Determine the length in the nape using the point-cutting technique. Apply formulas in Eyelet 2 as done in Eyelet 1. Apply the background foundation formula (d) Colorance 5BG to the rest of the hair. Process for 20 minutes without heat. Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. Following this guideline proceed around the head slightly increasing the elevation at the sides for more softness. Section the center back vertically to define the graduation and proceed to the sides gradually shifting from vertical to diagonal sectioning for softness and length. Next, blow-dry the perimeter into the natural fall. Create disconnection by working through the rest of the hair with the 70/30 technique. Here, the hair lengths of the front and back serve as the basis for the 70% and the rest (30%) remains longer and disconnected. For the optimum styling result the creative team recommends Ruby use GOLDWELL Styling Nice Balance. Complete the front Eyelet 3 in the same manner. Remove excess moisture and resection the hair as shown in the diagram. Apply Colorglow[IQ] Structure EQUALIZER to the pre-lightened hair in all three Eyelets. Start in Eyelet 1 with diagonal slices using the back-to-back foiling technique and apply alternating formulas (c) Colorance 10P + 8B and (b) Colorance 8RP to the pre-lightened sections only. Scalp Mid-lengths Ends no color bc no color no color no color no color no color b c b b Repeat this pattern for Eyelets 2 and 3. Process for 20 minutes without heat. Rinse and apply Colorglow[IQ] Color Finish SERUM Highlights for the optimum finish. Personalize the crown with the point-cutting technique for more softness.
  • 20. 1 1 20 julia 1 2 3 4 1 2 3 4 Sectioning and Color Application Target Shade: Orange rush color design integrated into a copper gold background foundation. Section the hair in four Eyelets (1 to 4) as shown in the diagram. FORMULAS: Formula (a) 35 ml Elumen BK@9 + 5 ml Elumen GK@all Formula (b) 30 ml 3% (10 vol) Topchic Lotion + 10 ml Topchic 6KR + 20 ml Topchic 7KR Background Foundation: Formula (c) 40 ml 9% (30 vol) Topchic Lotion + 35 ml Topchic 9KG + 5 ml Topchic KK Mix Formula (d) 60 ml Colorance Intensive Lotion + 25 ml Colorance 9KG + 5 ml Colorance KK Mix Note: Adjust quantities according to need. To separate the front, section the part over the top of the head in the front of the ears. Depending on the hair density, the second section starts approx. 3/4-1 inch above the ears over the occipital bone. Clip sections away. Sectioning: 4 asymmetrical placed Eyelets. Placement: Diagonal slices inside the Eyelets. Natural Base Shade: 7N Existing Shade: Colored mid-lengths and ends: 8GB – 9G
  • 21. 2 2 5 3 3 4 6 4 5 21 Start in Eyelet 1 using the back-to-back foiling technique. Slice slightly diagonal and apply formulas (a) Elumen BK@9 + GK@all, (b) Topchic 6KR + 7KR, (c) Topchic 9KG + KK Mix and (d) Colorance 9KG + KK Mix in alternating slices: Determine the perimeter length at the back using the deep-point-cutting technique. Finish the color application using the background foundation formula (c) Topchic 9KG + KK Mix at the scalp and (d) Colorance 9KG + KK Mix for mid-lengths and ends. Process for 30 minutes without heat (20 minutes with heat). Rinse and shampoo with Colorglow[IQ] Color Cleanse SHAMPOO. For the optimum finish apply Colorglow[IQ] Color Finish SERUM Color. Proceed in the back with Eyelet 2 applying formulas (a) Elumen BK@9 + GK@all, (b) Topchic 6KR + 7KR, (c) Topchic 9KG + KK Mix and (d) Colorance 9KG + KK Mix in the same pattern as done in step 2. Define a vertical uniform layer in the nape and work parallel around the head towards the ears. Slightly over-direct the sides towards the back to prevent the front becoming too short. Determine the length of the fringe by using the deep-point-cutting technique. Clip away all cut sections. Cut the remaining hair on the crown using the 70/30 cutting technique. Take fine sections and cut 70% of the hair in approximately a third of the length. The remaining hair (30%) is longer and disconnected. For the optimum styling result the creative team recommends Julia use GOLDWELL Styling Hot Darling and Move Control. Complete Eyelets 3 and 4 in the same way. Determine the side lengths by connecting the fringe with the longer perimeter lengths at the back. Slightly graduate the fringe using the point-cutting technique. Scalp Mid-lengths Ends c ad c c c c c b d a b Repeat the alternating pattern until Eyelet 1 is completed.
  • 22. 1 1 22 fryderyk 1b 1a 2b 2a 3b 3a 4b 4a 1b 1a 2b 2a 3b 3a Sectioning and Color Application Target Shade: Urban gold textured details break through the field of this muted, light brown background foundation. Create the first chain of four Eyelets (1a to 4a) as shown in the diagram. FORMULAS: Formula (a) 20 ml 6% (20 vol) Topchic Lotion + 20 ml Topchic 8GG Background Foundation: Formula (b) 50 ml Colorance Intensive Lotion + 20 ml Colorance 6SB + 5 ml Colorance GG Mix Note: Adjust quantities according to need. Separate the fringe in a curved shape starting and ending at the recession areas running to the crown. Place the second section, in a round shape at the back, starting approx. 3/4 inch above the occipital bone. Sectioning: 2 parallel chains of Eyelets. Placement: Single parallel slices placed in each corner of the Eyelet. Natural Base Shade: 8NA Existing Shade: Virgin hair
  • 23. 2 2 3 3 4 5 4 5 23 Start in Eyelet 1a with single diagonal slices inside and at each end of the Eyelet. Apply background foundation formula (b) Colorance 6SB + GG Mix to the scalp and formula (a) Topchic 8GG to mid-lengths and ends. Finish Eyelets 2a – 4a in the same manner. Cut the first section in the 70/30 cutting technique. Start vertically in the neck area and gradually shift to diagonal sectioning in the sides. Use the 70/30 technique on both sides and work parallel to the head shape. Create a second chain of four Eyelets (1b to 4b) approx. 1/2-3/4 inch parallel to and behind the first chain. Clip away the hair between both Eyelet chains. Cut the back section with the 70/30 technique. Start at the center and cut parallel to the head shape. Continue this cutting technique by traveling around the head and pivoting from the top of the head. Determine the length of the fringe using the point- cutting technique. Connect the fringe with the shortest point of the back while using the 70/30 cutting technique, keeping volume in the fringe area. Cross check. For the optimum styling result the creative team recommends Fryderyk use GOLDWELL Styling Unlimitor. Proceed with Eyelet 1b in the same slicing pattern as before applying formula (b) Colorance 6SB + GG Mix to the roots and formula (a) Topchic 8GG to mid-lengths and ends. Finish Eyelets 2b – 4b in the same manner. Apply background foundation formula (b) Colorance 6SB + GG Mix throughout the rest of the hair. Process for 25 minutes without heat (15-20 minutes with heat). Rinse, shampoo and condition with Colorglow[IQ] Color Finish SERUM Color.
  • 24. 245108AM•01/09 Do you want to put your signature on the next Trend Zoom Collection? Then apply and participate in the Color Challenge. All the international winners become members of the next Trend Zoom Creative Team. Order your briefing materials at www.goldwell-northamerica.com or contact 800-333-2442 (for the USA) or 800-387-3873 (for Canada).