MoralGuard is a personal digital conscience to help consumers shop according to their own values — whatever they are: http://moralguard.com/ This is is their pitch for the test-bed phase of the Peloton Smart Retro Acceleration Programme: http://smartretro.demoshelsinki.fi/join-smart-retro-program/testbeds-bagarmossen-lahti/

1. LAHTI PAAVOLA

2. MONEY SPEAKS LOUDER
THAN “LIKES”

3. Jan 2015 / Peloton Smart Retro MORALGUARD © 20143
(Focus perspective: FMCG)
We believe that customers want to feel better about their
choices and themselves as consumers.
Consumer need?
Do MoralGuard responsibility metrics actually interest
customers at CM Paavola?
The first testbed

4. Jan 2015 / Peloton Smart Retro MORALGUARD © 2014
Point-of-sale testing at K-citymarket
1. Recruiting & briefing ten consumer volunteers at Paavola
2. Ten consumer volunteers hand in 5+ shopping receipts
3. MG forms sample responsibility analytics for everyone
4. Analytics review & feedback session with consumers
5. Test results review evaluation with CM
4
Feb 6
Feb 27
Mar 13
Mar 27

5. Panu Pitkänen / panu@moralguard.com / +358 400 665 347
Antti Vassinen / antti@moralguard.com / +358 40 588 7753
Additional information