Australia lovedthe hangoverbut how didwe turn itsFacebook pageinto a thrivingcommunity?
Our challenge: Yeah...•• Develop and implement that’s not a 6 week gonna campaign to happen. sell DVDs and create a strong foundation for a longer term engagement•• Campaign a fast turnaround implementation to meet the DVD launch date on a tight budget
and what did we achieve?
At the conclusion of the campaign 53,664 Australians were fans of The Hangover
A competitionwhich receivedentries from1.15% of fanswith the entryphotos beingviewed almost20,000 times.
This contentContent and updates shared included footage from the moviethrough the Facebook page and behind the scenes clipsgenerated almost 7.5m which received over 7,000 views.impressions in news feeds...
and an averagedaily interactionof 2.34% of fansensured thatan interestedand engagedcommunity washanded back toWarner Bros,ready for thenext stage of thecommunicationsstrategy.