Hangover - Case Study
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Hangover - Case Study

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    Hangover - Case Study Hangover - Case Study Presentation Transcript

    • Australia lovedthe hangoverbut how didwe turn itsFacebook pageinto a thrivingcommunity?
    • Our challenge: Yeah...•• Develop and implement that’s not a 6 week gonna campaign to happen. sell DVDs and create a strong foundation for a longer term engagement•• Campaign a fast turnaround implementation to meet the DVD launch date on a tight budget
    • and what did we achieve?
    • At the conclusion of the campaign 53,664 Australians were fans of The Hangover
    • A competitionwhich receivedentries from1.15% of fanswith the entryphotos beingviewed almost20,000 times.
    • This contentContent and updates shared included footage from the moviethrough the Facebook page and behind the scenes clipsgenerated almost 7.5m which received over 7,000 views.impressions in news feeds...
    • and an averagedaily interactionof 2.34% of fansensured thatan interestedand engagedcommunity washanded back toWarner Bros,ready for thenext stage of thecommunicationsstrategy.
    • So how’d we do it?Contact usto find out. ••
    • twosocial.com