1. Australia loved
the hangover
but how did
we turn its
Facebook page
into a thriving
community?

2. Our challenge:
Yeah...
•• Develop and
implement that’s not
a 6 week gonna
campaign to happen.
sell DVDs and
create a strong
foundation for
a longer term
engagement
•• Campaign a
fast turnaround
implementation
to meet the
DVD launch
date on a tight
budget

3. and what did we achieve?

4. At the conclusion of the campaign 53,664
Australians were fans of The Hangover

5. A competition
which received
entries from
1.15% of fans
with the entry
photos being
viewed almost
20,000 times.

6. This content
Content and updates shared included footage
from the movie
through the Facebook page and behind the
scenes clips
generated almost 7.5m which received
over 7,000 views.
impressions in news feeds...

7. and an average
daily interaction
of 2.34% of fans
ensured that
an interested
and engaged
community was
handed back to
Warner Bros,
ready for the
next stage of the
communications
strategy.

8. So how’d
we do it?
Contact us
to find out.
••

9. twosocial.com