A playful stop motion video was created for VitaVitasoy Facebook timeline game, along with the utilization of KOL’s influence, Vitasoy’s special pack marketing campaign gained impressive awareness.

2. online
to spread
refreshed packaging
fun messages
A playful stop motion video was created for VitaVitasoy Facebook timeline game,
along with the utilization of KOL’s influence,
Vitasoy’s special pack marketing campaign gained impressive awareness.

3. To reinforce Vitasoy’s market position among young generation,
new packaging for its soymilk products with 36 graphics including letters A-Z and numbers 0-9
such as:
was launched, letting consumers collect and create fun messages.
background

4. In order to engage young generation,
an online campaign was carried out with the goal of creating buzz
by using the new packaging to share personalized messages.
objective

5. 1. How to raise target audience’s awareness at the right online
platforms?
2. How to motivate and inspire consumers to play with the packs
of Vitasoy?
challenge

6. 1. It is all about fun and sharing on social
network, and interesting trend can always
grab netizens’ attention to follow.
2. Facebook and Instagram are the most
popular social networks where local young
consumers share and check out cool news
3. Leverage the sharing power and influence
of KOLs on both platforms can engage the
audience and generate effective viral
movement.
strategies
kols
h
a
r
people
f
o
l
o
w

7. 1. A Stop motion video was created
to showcase the fun and happiness of creating unique messages with packs of soymilk.
execution

8. 2. KOLs ranging from DJ, lifestyle blogger, child star to illustrator
used the special packs to form a creative message with a hashtag of this campaign #VITASOYABC,
getting optimal engagement among target audience.
execution

9. miss caca
Lifestyle Blogger

10. lobintang
Illustrator

11. conversation
@903

12. conversation
@903

13. execution
3. A series of innovative timeline games and casual feeds on Vitasoy Facebook
page, encouraging and inspiring Vitasoy fans and the mass to participate in playing with Vitasoy new
packaging.

14. timeline game

15. casual feed

16. result
140,000+ views in 3 days after video launch
50,000+ interactions in 1 week
7,000+ organic photo sharing
(*Facebook public user accounts)

17. organicsharing

18. Digital and social media agency: CMRS Digital Solutions Ltd.
Managing partner: Ralph Szeto, Mark Chan
Account director: Roni Chik
Assistant account manager: Coey Lai
Social media specialists: Elodie Wan and Katherine Tam
Social media assistant: Chris Chu
Content creation specialist: Isabelle Nguy
Production agency on video: Visualution Labs Limited
Produced by: Kaho Yue
Directed by: Pinky Li, Nasper Hui

19. createdby