2. Twitter use in the USA: why such a passion? Because
it's short + fast + hashtag efficient
According to
TechCrunch, US do have
the most Twitter user
accounts created.
This is why the electoral
campaign is so followed
online, and both
candidates are very
active on social media
platforms, and
specifically on Twitter.
3. You want to follow Mr Obama and Mr Romney in their
electoral campaigns? Have a look at the map that
Twitter created! (next slide)
As an amazing polling tool alternative, this interactive map
showcases tweets by both candidates. We can filter tweets by:
- keyword,
- state,
- candidate.
One can directly retweet or favourite what is being tweeted by the
candidates while on the map!
This tool enables anyone to see where the most popular tweets
were posted, and to analyze the way topics resonate within a
specific state or area.
Source: Wired Magazine article on Nov. the 1st, 2012.
4.
5. What we think about it...
Simple - Easy to use - Efficient - Full of
exclusive content such as high and low
influential rates in each states
For me, everything is said: if you follow the american presidential
elections and you want to have a look at what is tweeted, you should
definitely check out this map!
The ultimate outcome of Twitter was, of course, to show how much
this platform is popular, and how much it can generate online
interaction and national engagement! (dark blue/red areas on the
map)
6. What could be the outcome of this Twitter map for our
hospitality industry?
The high online national engagement rate tells us how much American people need
and like to share and show their ideas and convictions.
We could then imagine using this kind of interactive Twitter map for different purposes:
- if a hotel chain or independent wants to analyze a new place to open a hotel, they can
launch a map like this, and try to interact with potential customers, asking them to
chose between 2 destinations, and see who will answer or retweet, and from where
the interaction comes from, geographically speaking;
- this twitter map could also be used when appointing a new GM or department
manager: a kind of public (or restricted to the company's personnel) position
appointment, where the candidates have to make them known by the people they will
work with, and try to justify their strengths compared to his/her opponent;
- marketing and department managers could definitely have one to see where their
tweets are most popular - beyond the simple statistics given by Facebook or social
management systems.
Any other idea? We'll be happy to hear from you!
7. A oneglobe network product //
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