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Opening Slides by John Battelle, Monday June 7


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Opening Slides for Day 1 of the CM Summit 2010. Theme: Marketing in Real Time. Conference presented by Federated Media.

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Opening Slides by John Battelle, Monday June 7

  1. Marketing In Real Time Some context… ?
  2. Rise of Mobile Platforms… <ul><li>iPhone: Zero to 50mm units in 3 years </li></ul><ul><li>Android: Zero to 60K units sold/day in 2 years </li></ul><ul><li>iPad: Zero to 2mm in 60 days </li></ul><ul><li>… and 30+ new tablets set to launch… </li></ul>Marketing In Real Time
  3. Rise of Local Platforms… <ul><li>Yelp: 10x growth in US uniques past 3 years </li></ul><ul><li>Foursquare: zero to 2mm in two years </li></ul><ul><li>Google integrates Local, Maps, and Business directories into “Places” </li></ul><ul><li>Facebook, Twitter integrate location </li></ul>Marketing In Real Time
  4. Rise of Real Time Platforms… <ul><li>Twitter: 40mm tweets/day </li></ul><ul><li>Facebook: 60mm status updates/day </li></ul><ul><li>Rise of the DSP/SSP: Real time inventory bidding </li></ul><ul><ul><li>Google buys Invite, more to come… </li></ul></ul>Marketing In Real Time
  5. Rise of Social Platforms… <ul><li>34mm to 450mm in 3.5 years </li></ul>Marketing In Real Time
  6. Rise of Social Platforms… <ul><li>Twitter: 1mm to 125mm in 3.5 years </li></ul>Marketing In Real Time
  7. A Lot of Data…
  8. Rise of Real Time Issues… <ul><li>Privacy vs. “Publicy” – whose data is it? </li></ul><ul><ul><li>The regulators are quite awake… </li></ul></ul><ul><li>Open vs. Closed – who gets to play, and on what terms? </li></ul><ul><li>Publishers vs. Marketers vs. Platforms – can we all get along? </li></ul><ul><ul><li>And can we get an API with that? </li></ul></ul>Marketing In Real Time
  9. In a World of Real Time Data… <ul><li>All Marketers are Publishers…. </li></ul>Marketing In Real Time … Real Time Publishers... an example….
  10. The Gap Scenario Marketing In Real Time
  11. And Now On With The Show… Marketing In Real Time