19 + 20 May 2016 For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.

1. 19 + 20 MAY 2016
#CScopenhagen

2. Creative Social is a club for creative
and brand leaders who believe
creativity and innovation will
deliver better business and culture

3. The Current Ecosystem
Creative Social
Innovation
Social
Talent
Social
Brand
Social

4. d
The Future Ecosystem
Creative
Social
Talent
Social
Brand
Social
Innovation
Social

5. #1 Amsterdam
#2 Stockholm
#3 Barcelona
#4 New York
#5 London
#6 Berlin
#7 Sao Paolo
#8 Florence
#9 Shanghai
#10 Antwerp
#11 San Francisco
#12 Paris
#13 Amsterdam (+ London Pop-up)
#14 Montreal
#15 Las Vegas
#16 Beirut
#17 Hamburg
#18 London
#19 Tokyo
#20 Helsinki
#21 Seattle
#22 Bucharest
#23 London (CS Fresh)
#24 Los Angeles
#25 Copenhagen

6. 1.5 days of exploring the
creative fabric of the city

7. TMTI Talks
Culture
Safari
Solution
Salons

8. 1st rule of Creative Social
No Egos

9. 2nd rule of Creative Social
No Egos

10. Welcome to Copenhagen

11. Theme = Happiness

12. Denmark took the top spot on the United Nation's World Happiness
Report, 2013 & 2014 & 2016 and came in third in the 2015 report.

14. “People are happiest when they come up with a creative idea,
but they’re more likely to have a breakthrough if they were
happy the day before. There’s a kind of virtuous cycle.
When people are excited about their work, there’s a better
chance that they’ll make a cognitive association that incubates
overnight and shows up as a creative idea the next day.
One day’s happiness often predicts the next day’s creativity.”
(Source: Fast Company)

15. That’s Me That Is

16. Absolut
Connection.
Beloved by vodka enthusiasts and casual drinkers alike,
the Absolut brand is admired as much for its iconic bottle
as it is for what’s inside. Our idea is to leverage the emotion
Absolut evokes when people come together to make
human connections. We want to make the product itself
become a social channel by which people can connect
and share their sentiments on any given occasion.
How it Works.
The Interactive Cap will allow Absolut admirers to
present their friends with a gift that reflects their
personal connection. Designed specifically to facilitate
the interaction between the gift giver and the recipient,
it senses when the bottle is being opened, allowing it to
emit a joyful sound or a pre-recorded custom message of
exceptional quality.
The Interactive Cap will contain small circuitry that emits
sound and connects to a mobile device wirelessly via a
custom application. Its primary components include:
• Microprocessor
• Bluetooth chip
• Small piezo buzzer
• Button
• Battery
• Accelerometer
Cap.
Button.
Processor.
Memory.
Bluetooth.
Accelerometer.
Speaker.
Battery.
Screw Top.
The Good Stuff.
App Design.
Hardware Schematic.

19. An exclusive interview
looking behind #coinsofhope
goo.gl/xyJErl

20. OP is a Finnish financial group that is fully owned by Finns. It’s a cooperative society.
As the world is in economic depression, OP has decided to do its part to turn the financial trend ascendant again.
On Mother’s Day 2016 it was time to publish OP’s next big deed to help regular Finnish families in their everyday lives.

21. Beginnings
The deed was big, but simple: All families with new babies would get a baby’s health insurance, a life insurance
for the parents and a year without mortgage payment’s FOR FREE. We named the package #FamilyExtra.
To communicate about the free benefits, we created a concept called

22. To launch the #FamilyExtra benefits, we created an emotional film that gained a lot of views, likes and shares.
But that was just a 100 m sprint to start a marathon: The marketing communications for this social action
will continue until the end of 2017, as these free benefits and later others will be available for families.
A podcast series called “Beginnings”, hosted by a very well known Finnish media person, aired already and will
continue until further notice.
M/C is proud and honoured to get to be OP’s creative partner, as the deed grows and
develops during the following months.

23. Culture Safari

24. Copenhagen Suborbitals
copenhagensuborbitals.com

25. The World’s only amateur space program.
Mission: launch a manned rocket into space.
And bring them back… alive.
“We use technology from the 50's & 60’s because
it works and it's good enough.”
Periscope of talk:
periscope.tv/w/1djGXkyegpBKZ

26. Speakers

27. Simona Maschi
ciid.dk

28. Mr. Ib Jensen
Forest Kindergarten

32. Carla Cammilla Hjort
rebelacademy.org

33. What is the most
important in life?
Question

34. Encourage the rebel
spirit & build
communities.
Inspired by creativity I …

35. together we can
create a better more
sustainable future!
I believe that…

37. Carla Cammilla Hjort
Rebel Academy
Uffe Elbæk
alternativet.dk

44. Tom Eltang
eltang.mono.net

48. Ask Emil Skovgaard
askemilskovgaard.com

53. Trine Young
baumundpferdgarten.com

55. Lars AP
fuckingflink.dk

57. 1. Big goal
2. Make it fun
3. Small steps
4. Lead the way
5. Ignite a campfire

61. Roundtables

62. Key takeaways from
CS Copenhagen

63. “Together. You can’t build a rocket on your own. You can’t create a
new political party on your own. You can’t change a nations mentality
on your own.”
“A happy today is a more creative tomorrow.”
“Friendliness is a practical action towards the concept of happiness.”
“Walls can come back up.”
“Don’t be the one standing in your own way.”

64. “Power of the individual. We all have the ability to change the world.”
“Collective energy + passion = the stuff that inspires others.”
“Whatever you focus on will grow.”
“Go BIG or go HOME.”
“Happiness = positive energy.”

65. Hacking Diversity

66. “Build diverse thought leaders into your HR stratergy.”
“70 - 20 - 10.”
“Internship programs focused on emphasising diversity.”
“Embrace a messy process. It might take a bit longer but the ideas
will be be better (and more diverse).”
“Look for talent in unusual places and unusual routes. A degree
shouldn’t be the only way into the industry. Change the rules to
consider new types of talent.”

67. “How do you break down bias? Find people with different backgrounds.”
“Look for new skills… beyond the obvious ones.”
“Diversity Ambassadors within agencies.”
“Interns could stay with people from the agency, AirBnB style.”
“Celebrate different cultures within agencies.”

68. Feedback

69. "Rocket fuel for a creative head”
"A brilliant chance to fill back up and think bigger about what we
do and more importantly what else we could do”
"It made me excited about the future of our planet"
"CS Copenhagen opened my mind, heart and soul to possibilities"
"These 2 days in Copenhagen will stimulate me to work
passionately and creatively for the rest of the year”
"CS Globals opens your eyes, slaps you in the face and makes you
a better person"

70. Average feedback score
8.9 / 10

71. Next CS Global:
CS Mumbai
November 2016
Contact jamesk@creativesocial.com
if you want to be there

72. Appendix:
About Creative Social

73. Creative Social is a club for creative
and brand leaders who believe
creativity and innovation will deliver
better business and culture

74. EVENTS CONTENT CS LABS TRAINING

75. #1 Amsterdam
#2 Stockholm
#3 Barcelona
#4 New York
#5 London
#6 Berlin
#7 Sao Paolo
#8 Florence
#9 Shanghai
#10 Antwerp
#11 San Francisco
#12 Paris
#13 Amsterdam (+ London Pop-up)
#14 Montreal
#15 Las Vegas
#16 Beirut
#17 Hamburg
#18 London
#19 Tokyo
#20 Helsinki
#21 Seattle
#22 Bucharest
#23 London (CS Fresh)
#24 Los Angeles
#25 Copenhagen

77. Our Super Brand Partners

78. How Agencies Can get Involved

79. SUPER
MEMBERSHIP
CULTURE
SAFARI
CS
TRAINING

80. Current Super Agency Partners

81. Super Agency benefits include:
One place at each CS Global*
Opportunity to attend Brand Social
One place at either Innovation Social or Talent Social
First option on CS Labs projects
10% off CS Training Modules
Exclusive access to partner services**
*+ opportunity to invite up to 3 more of your team at Social s rate
** may require additional budget

82. CS Labs
Converse - Hack-a-Chuck
Converse teamed up with Google to launch their new G+ page.
Creative Social worked with them to create an online and
offline buzz around it.
We created a brief - hack a pair of the legendary Chuck Taylor
All Star hi-tops. 21 agencies within our global network
answered, hacking together some of the most
resourceful,innovative and imaginative Chucks ever made.
We displayed the completed Hack-a-chuck’s at the Cannes
Lions international festival and we helped curate and
programme a launch event in London.
The project grew the Converse G+ page to over 1m fans while
the content generated from the hacks gained over 500,000
social actions for the brand. Google view this as the most
successful G+ brand launch of all time and continue to use it as
a best practice case study.

83. CS Labs
Sonos - The Listen Make Play Project
Sonos brought its Studio to New York City for a week-long
residency at Neuehouse to explore the intersection of
music, art and technology.
As part of this residency Creative Social brought together
five of the most talented creative agencies in NYC to
collaborate with Sonos engineers and interpret the music
of Brooklyn based band The Skins by hacking Sonos
hardware and software.
The project culminated in the teams presenting their
prototype projects during a live showcase event to an
audience including The Skins, the Sonos global team,
influential press and bloggers. Each of the agency’s
creative journeys were documented and shared through
the Sonos Studio hub, social and selected press.

84. Converse - Culture Safari
In September 2015 we organised a day and a half of
workshops, activities and business visits in Stockholm for
40 of the Converse European marketing team.
Activities including a Converse Hack a Chuck workshop, a
ride down the Norrstrom and visits to Teenage
Engineering, Dice Games and Absolut’s Creative Space as
well as their brand house (our first collaboration between
super members)
Totally curated, implemented and facilitated by Creative
Social in just over a month.

85. The future of
content
Hands on
Chuck Hack
Exploring early
adopters
Maintaining
relevance
Sustainable
thinking

86. HACKER, MAKER,
TEACHER, THIEF
FROM GOOD
TO GREAT
MUTATION
SESSION
PROTOTYPING
THE FUTURE
DIGITAL
DISRUPTION
DIGITAL
TRENDS
A taste of our training modules

87. creativesocial.com
@CreativeSocial