50 Expert Tips for Getting Started on Social Media
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50 Expert Tips for Getting Started on Social Media

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“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” ...

“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.

Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1

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  • Most of the comments discussed creating relationships. People want to buy from people, not a business. Create a personality for your business based on your brand and begin creating relationships with your followers.
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  • 'Social media is virtual networking.' sums up social media marketing well. It's not really about marketing but rather relationship building.
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  • 'Share something small every day. Small things over time get big.' - I like this one a lot)
    Thanks for nice quotes:)
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50 Expert Tips for Getting Started on Social Media Presentation Transcript

  • 1. 50 Expert Tips for Getting Started on Social Media
  • 2. When you’re getting started on social media, it’s easy to feel overwhelmed…
  • 3. So, we reached out to a panel of experts to get some advice…
  • 4. …and we asked them to KEEP IT SIMPLE.
  • 5. We talked to: business owners marketers social media experts bloggers entrepreneurs authors journalists and more!
  • 6. So, we reached out to a panel of experts to get some advice, but asked them to keep it simple. The Question: “If you were to give a one- sentence tip to a small business owner just starting out with social media, what would you say?”
  • 7. So, we reached out to a panel of experts to get some advice, but asked them to keep it simple. Most stuck to one sentence. (Some cheated a little.) But all provided helpful tips that any business can use when getting started on social media…
  • 8. So, we reached out to a panel of experts to get some advice, but asked them to keep it simple. Here are our favorite one- sentence tips for getting started on social media!
  • 9. Every business has a story. What’s yours? Share it in a way that attracts clients and encourages prospects to take action. Rebekah Radice Social Media Strategist @rebekahradice
  • 10. Go above and beyond on your original content and be consistent with it. When it works, it's the gift that keeps on giving. Melonie Dodaro, Founder, Top Dog Social Media @MelonieDodaro
  • 11. In social media, content leads to conversations, conversations build relationships, and relationships result in ROI. Robert Caruso Founder & CEO, Bundle Post @fondalo
  • 12. Social media is virtual networking. Take the time to build relationships just like you would face to face. Laura Cummins Owner, NineDotz Consulting @NineDotz
  • 13. Start small. Work to increase engagement with those who have connected with you and figure out what types of content will get them to like, comment, and share. Gail Goodman CEO, Constant Contact @Gail_Goodman
  • 14. Quality trumps quantity. Pick one or two social media platforms, and devote yourself to learning about them and using them well. Joseph Cole Content Writer Posted on Constant Contact Google+ Page
  • 15. Find a trusted friend who also has a business that has been using a social media channel, and start learning from them. Don Richardson Digital Popcorn @DigitalPopcorn
  • 16. …reach out to your best customers first (and worry about finding new customers after you are established) and let their enthusiasm help catapult your sustained success. Lynette Young Founder of Purple Stripe Productions and author of Google+ for Small Businesses @LynetteRadio
  • 17. Be a lurker in social media before diving in to learn the ropes and create a strategy that will work for your biz. Alyssa Gregory The Small Business Bonfire @AlyssaGregory
  • 18. Visuals are easier to relate to than text, so include images in your content that can be pinned to Pinterest and shared across other networks. Cynthia Sanchez Founder, Oh So Pinteresting @OSPInteresting
  • 19. Be honest, be warm, be authentic, and put yourself in the shoes of your customers on social media. Kim Garst CEO of Boom! Social @KimGarst
  • 20. Fight social media overwhelm by keeping it SIMPLE; don't be on every social media network — only where your audience spends lots of time and help them. Mike Gingerich Co-founder of Tabsite @mike_gingerich
  • 21. Pick one network and do it well first. Choose one that you like to use personally and are comfortable using. Master it. Julia C. Campbell J Campbell Social Marketing @JuliaCSocial
  • 22. Study your competition and watch where they participate in social dialog. Don't reinvent the wheel. Mike Stelzner Founder, Social Media Examiner @ Mike_Stelzner
  • 23. Start slowly with one or two platforms that your audience or potential audience uses. Find content and conversation starters that resonate with them, and post consistently. Beth Kanter Beth’s Blog: How Nonprofits Can Use Social Media @kanter
  • 24. As you're developing your overall social media strategy and goals, spend time on various social media sites and get a sense for the best practices of each platform, plus the top conversation topics and questions about your business and industry. Jessica Gioglio Social Media Manager, Dunkin’ Donuts Author of The Power of Visual Storytelling @savvybostonian
  • 25. Be useful and indispensable. John Haydon Founder of Inbound Zombie and Author of Facebook Marketing for Dummies @JohnHaydon
  • 26. Don't take on too much. Focus on doing one thing right on social media before moving on. Lisa Kalner Williams Founder, Sierra Tierra Marketing @sierratierra
  • 27. Have enormous empathy for your audience — in other words, look at things from their point of view. Be useful to your audience. Think: Would people THANK ME for this? Is it meeting their needs, or just fulfilling my agenda? Ann Handley Chief Content Officer, MarketingProfs @MarketingProfs
  • 28. Identify your goals, then make a plan! Ashley Taylor Anderson Marketing Manager, SinglePlatform @SinglePlatform
  • 29. Be consistent and be yourself. Sean D’Souza Chief Brain Auditor, Psychotactics @seandsouza
  • 30. You're not gonna break stuff, just get started! Joey C Creator, GoodMorningGloucester.com @Joey_C
  • 31. Share something small every day. Small things over time get big. (And read my book, of course: http://showyrwork.com) Austin Kleon Author of Show Your Work! @austinkleon
  • 32. Hire a professional (like my company) to manage it if you are unable to put forth the time and effort to run it effectively. Manage Your Media Posted on Constant Contact Facebook Page
  • 33. All good things come from focusing on who you’re trying to reach and how you can make them successful. Dave Charest Sr. Manager, Content & Social Media, Constant Contact @DaveCharest
  • 34. After creating your accounts, follow like minded businesses, then watch and observe to get the tone of the platform, then begin to engage. Pam Wood Owner, Ballroom Made Simple Posted on Constant Contact Google+ Page
  • 35. Don't talk to people, talk with them. Catherine Russell Content Writer Posted on Constant Contact Google+ Page
  • 36. Watch your spelling! Tammy Weaver Posted on Constant Contact Facebook Page
  • 37. You don't have to create all original content, just be a good source for trending content in your industry. Shannon Faulkner CEO, Delphis Creative Marketing Solutions Posted on Constant Contact Google+ Page
  • 38. Learn from the experts and never pass up a social media class or seminar. Charles River Running Posted on Constant Contact Facebook Page
  • 39. Provide value and don't expect immediate results. Rick Bannerman Digital Marketing Consultant Posted on Constant Contact Google+ Page
  • 40. Don’t worry about being on every social network — focus on the ones that your audience uses because they’ll be more likely to engage with you and see your messages there. Azure Collier Social Media Education Developer, Constant Contact @AzureCollier
  • 41. Let your personality shine through. It's your biggest differentiator and will attract the right people to your business! Jonathan Cooney Co-founder, The Bridge @TheBridgeSpot
  • 42. Try to be informative and share some useful tips. Robert Connell Posted on Constant Contact Facebook Page
  • 43. The key is to focus on the right conversations that are meaningful to your business, like replies on Twitter, posts to your fan page on Facebook and to look for the local, targeted conversations you can become a part of. Tammy Kahn Fennell CEO and Co-founder, MarketMeSuite @TammyKFennell
  • 44. Get professional advice on how to use it. It’s not the same as your personal page. The Dinner Daily Posted on Constant Contact Facebook Page
  • 45. Choosing the most relevant social channel for your business is the key to making it work effectively for you and getting the best return on investment possible. Matt Ward President/CEO, inConcert Solutions @inConcertWeb
  • 46. Be authentic. Be yourself. Don't try to copy someone else's game plan. Every company is different and your unique content must come from the heart and soul of your company. Be you. Leslie Fishlock Founder and CEO, Geek Girl Camp @geekgirlcamp
  • 47. Forget what you know about traditional marketing, use social media to focus on getting to know your customers. Danielle Cormier Social Media Community Manager, Constant Contact @dcorms
  • 48. Start out right by being consistent on the platform that you own — begin by creating content on your blog that solves the problems of your ideal customer, include a shareable image in each post, and then share that post on just 1 or 2 social platforms to begin with. Donna Moritz Founder, Socially Sorted @SociallySorted
  • 49. If you're using Facebook, make sure you've got a Facebook PAGE and not a profile! Kim Walker Leader of Social Media Management, 5 Stones Media, LLC @5stonesmedia
  • 50. Start with one channel and become consistent. Todd Smith Director of Marketing, Catamaran Marketing @catamarketing
  • 51. Approach social from the eye of the buyer and write or curate content that improves their life or business. Karla Williams Success Strategist, Karla Williams Speaks @KarlaWSpeaks
  • 52. Figure out which channel works for your industry and focus on it first. Carlos Scarpero Founder, Mr.Leads @DaytonSEOservic
  • 53. Don’t overthink it! Be authentic, be real, be you. Kristen Curtiss Social Media Content Developer, Constant Contact @KristenCurtiss
  • 54. Find out what platform your customers and potential customers use and focus your efforts there rather than trying to be everywhere. Anne Siri Owner, Iris Web Studio @iriswebstudio
  • 55. Be strategic and focus on one platform that seems most promising for your brand and be awesome at that, rather than being mediocre at a bunch of different platforms. Matt Steele Social Media Planner, San Diego Zoo @mattofsteele
  • 56. Identify the correct social media platform(s) and then post with some consistency, commit to at least once per week. Matthew Service Founder, Service Internet Solutions @mattservice
  • 57. Choose the social media platforms that work for your business and reach your target market. Jenneil Peters CEO and Founder, Modern Working Woman @ModWorkingWoman
  • 58. Don’t push, engage! John Hinnant Posted on Constant Contact Facebook Page
  • 59. Thanks for sticking around. We hope it was helpful. If you’re interested in more social media advice, flip to the next page. If not, thanks again and best of luck with your social media marketing!
  • 60. You’re still here! If you want access to more social media tips, and a ton of other useful online marketing resources, Subscribe to our Hints & Tips newsletter. We promise to never spam your inbox, and only deliver the best possible content we have available to help you succeed, and ultimately — do more business.