Tech4change: a non-geek’s introduction to the benefits new technology can bring to your campaign

presents...
#tech4change
a non-geek’s introduction to the benefits new technology can bring to your campaign

what do people mean when they talk about ‘new technology/media’?
“web 2.0”

democracy, people + the internet
... now we talk to each other to get information

why are campaigners using new technology?
to reach greater numbers
e.g. – MySociety, MPs expenses vote
to involve your supporters
e.g. – Greenpeace, GreenMyApple
to engage a younger audience
e.g. – The Scouts Association, Rain Tax Campaign
to save money
e.g. – BullyingUK
to increase speed of communication
e.g. – Avaaz.org / MoveOn.org / 38Degrees.org.uk

common pitfalls of online campaigns
the ‘If you build it, they will come’ philosophy
using tools as an ‘add-on’, not as part of a broader strategy
not understanding supporters’ or targets’ relationship with technology
disconnect from other campaign activities

tips for new ‘e-campaigners’
build a strong database
brief, focussed communication
make it personal
strategise for different levels of engagement
coordinate online and ‘offline’ activism

what’s out there for e-campaigners?
join the eCampaigners’ Forum email group
start a campaign on Louder.org.uk
get some help from Duane @ FairSay.com
read Advocacy Online’s client’ case studies

Thanks for taking part!
liambarrington-bush
email: liam@concretesolutions.org.uk
web: www.concretesolutions.org.uk
twitter: @hackofalltrades
mobile: +44 (0) 7775732383

Tech4change: a non-geek’s introduction to the benefits new technology can bring to your campaign

by Concrete Solutions

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