Tech4change: a non-geek’s introduction to the benefits new technology can bring to your campaign
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Tech4change: a non-geek’s introduction to the benefits new technology can bring to your campaign
- 1. presents... #tech4change a non-geek’s introduction to the benefits new technology can bring to your campaign
- 2. what do people mean when they talk about ‘new technology/media’? “web 2.0”
- 3. democracy, people + the internet ... now we talk to each other to get information
- 5. e.g. – MySociety, MPs expenses vote
- 6. to involve your supporters
- 7. e.g. – Greenpeace, GreenMyApple
- 8. to engage a younger audience
- 9. e.g. – The Scouts Association, Rain Tax Campaign
- 10. to save money
- 11. e.g. – BullyingUK
- 12. to increase speed of communication
- 14. tips for new ‘e-campaigners’ build a strong database brief, focussed communication make it personal strategise for different levels of engagement coordinate online and ‘offline’ activism
- 15. what’s out there for e-campaigners? join the eCampaigners’ Forum email group start a campaign on Louder.org.uk get some help from Duane @ FairSay.com read Advocacy Online’s client’ case studies
- 16. Thanks for taking part! liambarrington-bush email: liam@concretesolutions.org.uk web: www.concretesolutions.org.uk twitter: @hackofalltrades mobile: +44 (0) 7775732383
Editor's Notes
- The major shift characterised by ‘new media’ (versus ‘old media’ – print, TV, radio, etc.) – sometimes described as ‘web 2.0’ – is in the interactive and two-way nature of the experience. As this shift has taken place, users have quickly come to expect an opportunity for dialogue, rather than a straight presentation of information. Increasingly, organisations in all sectors have left-behind the old website, which served primarily as an ‘e-brochure’ for their work, in exchange for something closer to ‘an online focus group’, allowing them to receive, as well as share and create information. Advocates of new media have pointed to the ‘democratising’ aspects this shift has brought to communications, allowing anyone to disseminate their ideas on a scale previously available only to commercial media providers. Others have argued it has initiated an over-saturation of information available. These arguments have been increasingly trumped by recent changes in searching, filtering, rating and self-policing of web content.