Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
presents...<br />#tech4change<br />a non-geek’s introduction to the benefits new technology can bring to your campaign <br />
what do people mean when they talk about ‘new technology/media’?<br />“web 2.0”<br />
democracy, people + the internet<br />... now we talk to each other to get information<br />
why are campaigners using new technology?<br /><ul><li> to reach greater numbers
e.g. –  MySociety, MPs expenses vote
 to involve your supporters
 e.g. –  Greenpeace, GreenMyApple
 to engage a younger audience
Upcoming SlideShare
Loading in …5
×

Tech4change: a non-geek’s introduction to the benefits new technology can bring to your campaign

1,047 views

Published on

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

Tech4change: a non-geek’s introduction to the benefits new technology can bring to your campaign

  1. 1. presents...<br />#tech4change<br />a non-geek’s introduction to the benefits new technology can bring to your campaign <br />
  2. 2. what do people mean when they talk about ‘new technology/media’?<br />“web 2.0”<br />
  3. 3. democracy, people + the internet<br />... now we talk to each other to get information<br />
  4. 4. why are campaigners using new technology?<br /><ul><li> to reach greater numbers
  5. 5. e.g. – MySociety, MPs expenses vote
  6. 6. to involve your supporters
  7. 7. e.g. – Greenpeace, GreenMyApple
  8. 8. to engage a younger audience
  9. 9. e.g. – The Scouts Association, Rain Tax Campaign
  10. 10. to save money
  11. 11. e.g. – BullyingUK
  12. 12. to increase speed of communication
  13. 13. e.g. – Avaaz.org / MoveOn.org / 38Degrees.org.uk</li></li></ul><li>common pitfalls of online campaigns<br />the ‘If you build it, they will come’ philosophy<br />using tools as an ‘add-on’, not as part of a broader strategy<br />not understanding supporters’ or targets’ relationship with technology<br />disconnect from other campaign activities<br />
  14. 14. tips for new ‘e-campaigners’<br />build a strong database<br />brief, focussed communication<br />make it personal<br />strategise for different levels of engagement<br />coordinate online and ‘offline’ activism<br />
  15. 15. what’s out there for e-campaigners?<br />join the eCampaigners’ Forum email group<br />start a campaign on Louder.org.uk<br />get some help from Duane @ FairSay.com<br />read Advocacy Online’s client’ case studies<br />
  16. 16. Thanks for taking part!<br />liambarrington-bush<br />email: liam@concretesolutions.org.uk<br />web: www.concretesolutions.org.uk<br />twitter: @hackofalltrades<br />mobile: +44 (0) 7775732383<br />

×