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SMCC2011_Cecilia scolaro presentation

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Communicate Magazine
Communicate Magazine

Cecilia Scolaro's presentation from the Social Media in a Corporate Context conference in Amsterdam

TechnologyBusiness
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TNT social media guidelines
Guidelines ,[object Object],[object Object],[object Object],[object Object]
A common perspective Kevin Colvin Social Media as a threat both for employer and employees
That results in… ,[object Object],[object Object],[object Object]
Where do you draw a line? ,[object Object],[object Object],[object Object],[object Object],Are we allowed to say to our employees what to do and what not to do out of work hours?
Introduction to a different perspective ,[object Object],[object Object],[object Object]
TNT employees online 120 profiles/groups with “TNT” in the title on: LinkedIn, Facebook, YouTube, Flickr, Twitter, Wikipedia
 
 
 
 
They are donating their free time to the company just because they are passionate about it Can you quantify this value?
Can you control it? ,[object Object],maybe yes but at which price?
Why would you control it? VS VS VS Creating awareness Censor Advising Policy Monitoring Control
Principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The document
Table of contents 4 3 2 1 Help us in leveraging TNT’s reputation online How to react to posts about TNT A visual summary of the best way to enjoy social media Dos and donts Be aware of the basic principles when you are talking about TNT online The basics Social media is good for your social/working life; let us help you Introduction to social media
Incidents? ,[object Object],[object Object],[object Object],[object Object]
Reactions
Reactions
Reactions
A piece of advice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feel free to use them
Thanks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SMCC2011_Cecilia scolaro presentation

  • 1. TNT social media guidelines
  • 2.
  • 3. A common perspective Kevin Colvin Social Media as a threat both for employer and employees
  • 4.
  • 5.
  • 6.
  • 7. TNT employees online 120 profiles/groups with “TNT” in the title on: LinkedIn, Facebook, YouTube, Flickr, Twitter, Wikipedia
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. They are donating their free time to the company just because they are passionate about it Can you quantify this value?
  • 13.
  • 14. Why would you control it? VS VS VS Creating awareness Censor Advising Policy Monitoring Control
  • 15.
  • 17. Table of contents 4 3 2 1 Help us in leveraging TNT’s reputation online How to react to posts about TNT A visual summary of the best way to enjoy social media Dos and donts Be aware of the basic principles when you are talking about TNT online The basics Social media is good for your social/working life; let us help you Introduction to social media
  • 18.
  • 22.
  • 23. Feel free to use them
  • 24.

Editor's Notes

  1. When I joined TNT in 2009 I was asked to produce social media guidelines for the company. So I started to search to find a good definition for social media guidelines…
  2. Kevin Colvin emailed his bosses late in the day of Halloween, letting them know he would not be able to attended work due to a family emergency in New York. When his boss, Paul Davis, received the email the following day he checked his interns Facebook, and what did he find:
  3. When I joined TNT in 2009 I was asked to produce social media guidelines for the company. So I started to search to find a good definition for social media guidelines…