Mobile UX Design


Published on

Juan Sanchez's presentation on mobile UX Design, held May 27, 2010, at Boulder Digital Works

Published in: Technology, Business
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mobile UX Design

  1. 1. Mobile UX Design Boulder Digital Works May 27, 2010
  2. 2. Hello. Juan Sanchez UX Architect at EffectiveUI @juansanchez
  3. 3. Gartner reported that the global mobile phone sales last year reached around 1.21 billion units.
  4. 4. Vendors shipped a total of 54.7 million units in the first quarter of 2010 (1Q10), up 56.7% from the same quarter a year ago. via International Data Corporation
  5. 5. What is mobile?
  6. 6. Ah, technology
  7. 7. These are...
  8. 8. And these...
  9. 9. Are these?
  10. 10. More on the way Left to right: Windows Phone 7, Kin, Nokia Morph Concept
  11. 11. What does it take to create a great mobile experience?
  12. 12. Know the hardware
  13. 13. Form Factor Best Buy makes a great device lab.
  14. 14. Screen Size Images via
  15. 15. Screen Resolution 1024 x 768 at 132 ppi 480 x 320 at 163 ppi 800 x 480 480 x 320
  16. 16. Orientation
  17. 17. Input Methods Keyboard, wheels, touch, multi-touch, earbuds...
  18. 18. Other capabilities GPS, accelerometer, microphone, light, camera... Applications from left to right: iHandy Level, Stickybits, Square
  19. 19. Human Factor Left vs. right handed, proximity of reach, fatigue...
  20. 20. Connected?
  21. 21. Define the app
  22. 22. Not a scaled down website ≠ Option + “=” on a Mac will give you a ≠
  23. 23. Web app vs. native Left to right: Twitter Mobile Web and Tweetie iPhone App
  24. 24. What’s the soul of the application?
  25. 25. Primary touchpoint? Mobile is the main source of traffic. Applications from left to right: Ramp Champ, Convertbot
  26. 26. Companion Mobile app augments other experiences. Applications from left to right: Starbucks, iHome
  27. 27. Optimized UI Same functionality but in an optimized way. Applications from left to right: Evernote, Gowalla
  28. 28. What’s the use case? How, where, when is an app going to be used? Who is using the app? Image via
  29. 29. Be clear on the use From icon to user interface AOL Radio
  30. 30. Mobile informs Mobile apps can be a test bed for new features in other experiences. Design mobile first.
  31. 31. Where are people coming from? What’s their technology ecology? iPhone? Android? Mac OS? Windows? Laptop?
  32. 32. Think about design
  33. 33. Consider brand Chipotle
  34. 34. Consider the whole experience There’s more than the UI. There’s the icon, startup screen, app store screens, etc.
  35. 35. Native UI vs. Custom UI Left to right: Wordpress, Epicurious
  36. 36. Understand the different platforms Android, iPhone, Web OS, etc. all have different UIs
  37. 37. Review the HIG and other design guides
  38. 38. Make it touchable Areas of interaction need to be big enough to easily interact with.
  39. 39. Orientation Design for the best experience in different orientations.
  40. 40. Promote the primary Eliminate extra noise by subduing secondary actions.
  41. 41. Resolution is higher Image via
  42. 42. Rethink the metaphor ★ Metaphors can create a shallow learning curve, but aren’t always appropriate ★ Use metaphors that make sense ★ People are coming from the web if not from another device
  43. 43. Think affordance How do people know to interact with things?
  44. 44. Use default gestures ★ People enter with different gesture vocabularies. ★ If you’re not sure, go default. ★ You may be competing with other apps. Image via Touch Gesture Reference Guide on
  45. 45. iPhone vs. iPad
  46. 46. On-the-go vs. on the couch. Iamge on left via
  47. 47. View from all sides Unlike a laptop, an iPad has no flip up screen to block interaction with others. Scrabble image via
  48. 48. Wide open spaces Things can get lost on larger screens. More space means more chances to get lost.
  49. 49. Focussed views Each screen has its own purpose. Apps from left to right: NewsRack,, Nike + iPod
  50. 50. Single Views Split views, limited views, etc. on the iPad
  51. 51. In-context Popovers Presents information that would normally be in a whole other view on a phone.
  52. 52. Modal Cards Another way to surface information without “leaving” the current view.
  53. 53. Beyond design
  54. 54. Review designs ★ Create an HTML website with hotspots and share the URL for review ★ Email images to be reviewed on a device
  55. 55. Get as close as you can to the real thing ★ Get set up with the dev environment ★ Test and run on the simulators ★ Even better, load on to a device ★ Even add assets and commit
  56. 56. Test interactions ★ Gestures and inputs ★ UI overload/fatigue ★ Scrolling and selecting ★ Navigation flow Image via
  57. 57. Physical prototypes ★ Don’t have the physical device? Fake it. ★ Made a wooden iPad to test before device was available Image via Jonathan Branam
  58. 58. Get user feedback ★ Form a user testing plan ★ Try to get “true” users ★ Conduct your own “guerilla” user testing
  59. 59. Thanks! Questions? @juansanchez