Presentation by Ben Mumby-Croft for City University London's Bootstrap Business Seminar programme. This presentation focuses on the Business Model Canvas and how to plan your business model.

1. Building a business
model
@benmumbycroft

2. 1. To introduce you to the business model canvas
2. Understand its key components
3. Why it’s useful for start-ups
4. and get you to learn by doing
Today’s session

3. I know what you’re
thinking… who is this
guy?
(and why should I listen to him)

4. Enterprise
Educator
MarketING

6. Will be
creative
for food.

7. business plans
vs startups

9. The purpose of planning is to
move you from thinking to
doing…

11. 1. Thinking

12. 1. Thinking 2. Searching

13. 1. Thinking 2. Searching 3. Doing

14. As quickly as
possible!

19. A startup is NOT a small
version of a big company
waiting to grow up!

20. Steve blank

22. A startup is very often a
business idea in search of a
business model

23. Established companies
Execute plans against an established
business model

24. Established companies
Execute plans against an established
business model
Startups
Need to search for a scalable &
profitable business model

30. BUT that doesn’t mean that
planning doesn’t have an
important role

32. You just need to find a healthy
balance

33. Vs

34. Alexander
osterwalder

36. A business model how an
organisation creates, delivers
and captures value

37. any business model can be
broken into 9 key components
Key idea

39. 2. 1.
3.
4.
5.
6.
7.
8.
9.

42. RIGHT CANVAS
value

43. LEFT CANVAS
efficiency
RIGHT CANVAS
value

44. LEFT BRAIN
Logic
RIGHT BRAIN
Emotion

45. 1. Thinking 2. Searching 3. Doing

46. 1. Thinking 2. Searching 3. Doing

47. 1. Thinking 2. Searching 3. Doing

48. 9 key sections

49. For example:
• Mass market
• Niche market
• Segmented
• Diversified
• Multi-sided
1. Customer Segments

50. Can be:
• Quantitative
(e.g. price, speed of service etc.)
• Qualitative
(e.g. design, customer service etc.)
2. Value propositions

51. “In a world where
everyone is after your
business you must supply
your customers with a
compelling reason to buy
you instead of your
competitor.”
Jack Trout

53. For example:
• Direct
- Own store
- Website
• Indirect
- Partner stores
- Wholesalers
3. channels

54. For example:
• Personal
• Dedicated
• Self-service
• Communities
• Co-creation
4. Customer relationships

55. For example:
• Asset sale
• Usage fee
• Subscription
• Leasing
• Licensing
• Advertising
5. Revenue streams

56. For example:
• Physical
• Intellectual
• Human
• Financial
6. Key resources

57. For example:
• Production
• Problem solving
• Platform/Network
7. Key activities

58. For example:
• Strategic alliance
• Coopetition
• Joint venture
• Buyer-supplier
relationships
8. Key partners

59. For example:
• Cost driven
• Value driven
• Fixed costs
• Variable costs
• Economies of scale
• Economies of scope
9. Cost structure

60. Visual Thinking

65. Key benefits
1. Fast and easy to complete
2. Encourages iteration and prototyping
3. Utilises visual thinking
4. Easy to share
5. Enables everyone to see ‘the big picture’
6. Provides structure but light touch

66. YOUR TURN!

68. exercise
10-minutes – working individually or in teams
Option A – create a business model canvas for your own
business idea or start-up
Option B – reverse engineer a business model canvas for
one of the companies on the next slide

69. 2. 1.
3.
4.
5.
6.
7.
8.
9.

71. Find out more
Buy the book Download the appVisit the website
www.businessmodelgeneration.com

75. And Finally…

76. NEEDS YOU!

77. www.oneltd.co.uk
@oneltd