Download the full guide: http://bit.ly/1crWQMz We asked 14 well-known and respected marketers and authors a simple question: If you could impart only one piece of advice about branding, what would it be? See what experts like Chris Brogan, Scott Monty, Laura Ries and the American Red Cross branding team had to say. Their answers, illustrated by Gapingvoid’s Hugh MacLeod, provide timeless advice to guide your business’s branding efforts. With our eBook, discover how to: -Focus internally before communicating an external branding message. -Distill your message into a single, cohesive thought. -Evolve your brand as you converse and collaborate with your audience. Ready to master the art of branding? Download Vocus’ 2014 Branding Rules eBook now! http://bit.ly/1crWQMz

1. Branding Rules
14 Brand Secrets from Industry Experts

2. What is branding?
Branding means so many things to different people that it has
become nebulous.
Branding is the logo on the coffee cup. But it‟s much more than
that. Brands are seen and unseen, something recognizable yet
indefinable.
But if branding is at once concrete and abstract, contrived and
uncontrollable, the logo and not, the slogan and the customer
experience – how can you create a memorable and meaningful
brand?

3. We asked 14 well-known marketers
and authors one question…
If you could impart only one piece of
branding advice, what would it be?

4. “My number one piece of advice on branding is
make and keep commitments.” – Chris Brogan

5. “Stop looking out the window. Start looking in the mirror.”
– C.C. Chapman

6. “Follow your heart to build your brand and follow the data
to market it.” – Chris Lester

7. “Your brand has to be rooted in your values „reason for
being.’” – Selma Bouhl and Seth Spiro

8. “The brand is the heart and soul of any great company.”
– Pamela Mulder Ratti

9. “Narrow your focus.” – Laura Ries

10. “You get one message and sometimes one chance to
connect with a target audience, prospect or customer.” –
Erin McCahill

11. “Your brand value should be your north star.”
– Toby Bloomberg

12. “Inspiration is the most important part of your digital
strategy.” – Paull Young

13. “Branding is what the customer experiences day in and
day out.” – Scott Monty

14. “Stop sending out messages best suited to be
emblazoned on steer butts.” – Shel Israel

15. “Successful branding is about cooperating with
customers to co-create and co-communicate the vision.” –
Todd Defren

16. “Branding involves finding and externalizing the most
profound connection of an organization or offering with its
audience.” – Ellis Pines

17. “If you want consumers to love your brand, then you
need to love your consumer.” – Eric Duehring

18. What is the secret to branding?
Listen to your customers and provide those
customers with services and products that
meet a need as well as delight.
Make promises and fulfill them.
Communicate with stories and messages
that are relevant, engaging and sharable.
Stay the course and commit 110% to your
brand, and your brand will win.
That, with a little luck, strategy, creativity
and good timing, is the secret to branding.

19. Want to learn more branding
secrets?
Download a copy of our
Branding Rules eBook
here »