Growing Your Sales
Through Social Media
Marketing
Presented at the 2009 Independent Photo Imagers
Members Meeting & Trade Show by Cheryl Bella

http://www.asmp.org/strictlybusiness/2009/06/i-dont-have-time-for-social-media/

Where to Start?
► Customer reviews – ask them to post
reviews for you, ask them to share photos
► Have them plug you on their social
networking sites
► Have them tell their friends about you AND
show your work (link back to your Web
page)

Yelp.com

62% of content consumed by
those born after 1980 comes
from people they know
personally

Step #1
► Become a spectator – read & watch
 The only way to do it is to jump in
 Have to start following people

Start w/Inspiration
► Jack Hollingsworth
 www.jackhollingsworth.com
► David Bean
 www.visualreserve.com
► Specialty Color Services
 www.colorservices.com

Find A Few Good Sources
► Photo Business News & Forum
 http://photobusinessforum.blogspot.com/
► The Business of Being a Photographer
 www.foto-biz.com/doku.php
► Virtual Photography Studio
 http://virtualphotographystudio.com/
► Mashable
 http://mashable.com/

Step #2
► Become a Joiner & Collector
 Set up own Facebook page
 Set up own LinkedIn page
 Set up own Twitter page
► Figure out how to add value
 Link to news, sites, etc. your customers would
find interesting

http://twitter.com/BHPhotoVideo

http://twitter.com/adamcoupe

http://www.flickr.com/people/night_photographer/?search=photographer

http://www.nightphotographer.co.uk/

Flickr is most popular photo
sharing site for social media
users

LinkedIn (www.linkedin.com)

Online Networking is Still Networking
► It’s
all about relationships
► You need to be “present” and in front of
your network
► You need to invest time
► Quality of contacts more important than
quantity

Next Steps
► Become a Creator
 Publish unique, original content
 Blogs

http://grayphotograph.blogspot.com/

http://thephotographerblog.com/

http://www.meetup.com/

3 Keys to Social Media
► Marketing
► Relationships
► Technical know-how

Challenges - Competition

Challenges - Legalities

Challenges - Legalities
► Why Photographers Hate Creative Commons
 http://rising.blackstar.com/why-photographers-hate

Additional Resources
► www.delicious.com
 cherylbella7
 Links to articles on using social media
► www.linkedin.com
► www.slideshare.net
 CherylBella