Growing Your Sales Through Social Media Marketing

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How to utilize social media to grow your business and increase sales. This was part II of a workshop given at the 2009 Independent Photo Imagers Members Meeting & Trade Show

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Growing Your Sales Through Social Media Marketing

  1. 1. Growing Your Sales Through Social Media Marketing Presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show by Cheryl Bella
  2. 2. http://www.asmp.org/strictlybusiness/2009/06/i-dont-have-time-for-social-media/
  3. 3. Where to Start? ► Customer reviews – ask them to post reviews for you, ask them to share photos ► Have them plug you on their social networking sites ► Have them tell their friends about you AND show your work (link back to your Web page)
  4. 4. Yelp.com
  5. 5. 62% of content consumed by those born after 1980 comes from people they know personally
  6. 6. Step #1 ► Become a spectator – read & watch  The only way to do it is to jump in  Have to start following people
  7. 7. Start w/Inspiration ► Jack Hollingsworth  www.jackhollingsworth.com ► David Bean  www.visualreserve.com ► Specialty Color Services  www.colorservices.com
  8. 8. Find A Few Good Sources ► Photo Business News & Forum  http://photobusinessforum.blogspot.com/ ► The Business of Being a Photographer  www.foto-biz.com/doku.php ► Virtual Photography Studio  http://virtualphotographystudio.com/ ► Mashable  http://mashable.com/
  9. 9. Step #2 ► Become a Joiner & Collector  Set up own Facebook page  Set up own LinkedIn page  Set up own Twitter page ► Figure out how to add value  Link to news, sites, etc. your customers would find interesting
  10. 10. http://twitter.com/BHPhotoVideo
  11. 11. http://twitter.com/adamcoupe
  12. 12. http://www.flickr.com/people/night_photographer/?search=photographer
  13. 13. http://www.nightphotographer.co.uk/
  14. 14. Flickr is most popular photo sharing site for social media users
  15. 15. LinkedIn (www.linkedin.com)
  16. 16. Online Networking is Still Networking ► It’s all about relationships ► You need to be “present” and in front of your network ► You need to invest time ► Quality of contacts more important than quantity
  17. 17. Next Steps ► Become a Creator  Publish unique, original content  Blogs
  18. 18. http://grayphotograph.blogspot.com/
  19. 19. http://thephotographerblog.com/
  20. 20. http://www.meetup.com/
  21. 21. 3 Keys to Social Media ► Marketing ► Relationships ► Technical know-how
  22. 22. Challenges - Competition
  23. 23. Challenges - Legalities
  24. 24. Challenges - Legalities ► Why Photographers Hate Creative Commons  http://rising.blackstar.com/why-photographers-hate
  25. 25. Additional Resources ► www.delicious.com  cherylbella7  Links to articles on using social media ► www.linkedin.com ► www.slideshare.net  CherylBella

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