Building a career in the
events industry

Michael Chidzey | Head of Digital Marketing & PR |
Confession: I don’t organise
events
Chillisauce
Sponsorship

Product page: http://timwilliamson.org/
Participate in events

Office chair race:
http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/
Create interesting products

Further reading: http://www.gadling.com/2012/09/29/werewolf-hunterswanted-experience-not-requ...
Building exclusive partnerships

Product page: http://hirethebigbrotherhouse.com
Engaging with communities

News: http://www.cheddarvalleygazette.co.uk/Cheddar-make-good-staghen-capital/story-19647818-de...
Stunts

Real Business: http://realbusiness.co.uk/article/22948-why-i-put-theboss-in-a-sandwich-board-for-days-around-londo...
Writing for relevant publications

Huffington Post: http://www.huffingtonpost.com/mike-chidzey/35-waysto-enhance-your-w_b_...
Being in the news

World Record Bra: http://worldrecordbra.com
Raising money for charity

World Record Bra: http://worldrecordbra.com
Making the news

Further reading: http://www.leisurestats.com/what-your-choice-oftechnology-says-about-you/
Plan of action
#1 – what I wish I knew when I was
at University
Plan of action
#2 – how to prepare for a career in
the events industry
Plan of action
#3 – how to stand out when
applying for positions
House rules.
Any questions tweet
@michaelchidzey
#1 – what I wish I knew when I was
at University
Build your online presence
Build authentic social profiles
Discover and share
Build relationships

Followerwonk: http://followerwonk.com/
Participate in communities

Boardreader: http://boardreader.com/
Q&As – be the expert
Create a blog

Wordpress: http://wordpress.com/ Further reading: http://www.problogger.net/
Guest blog

Further reading: http://www.problogger.net/
Write for publications
Write for publications
Build your offline presence
Get out and get noticed
Networking tips

Don’t spend the entire event following the
your hero around
Networking tips

Be generous: think about how can I help
this person
Networking tips

Think quality, not quantity
Networking tips

Dare to introduce yourself
Networking tips

Ask for introductions
Networking tips

Do what you say you will
Networking tips

Connect online after the event
Networking tips

Keep in touch, e.g. Google Alerts
Networking tips

If somebody helps you out,
acknowledge their time
The people around you now
matter (small world)
Chillisauce directors met at Leeds University
The internship
Event experience management module
Working in a team means
making everybody successful
Who are you competing against?
Who are you competing against?
Who are you competing against?
What is your thing?
Master skills that are in demand
#2 – how to prepare for a career in
the events industry
Why do you want to work in the
events industry?
Why do you want to work in the events
industry?
Make people happy
Growing industry
Opportunity to travel
Variety of the jo...
Research the sector
Tip: make a note of good companies
whether a job has been filled or there are
no jobs
Ways into the event industry
Work experience, apprenticeships,
internships & volunteering
Questions to ask yourself

- What do you want to get out of the
experience?
- Talk to as many people as possible
- Impress...
Employment
Job hunting methods

- Industry mags
- Search engines (local companies)
- Recruitment agencies
- Google Alerts
- Lecturers...
Create a Killer CV and cover letter
Your marketing documents
- Tailor to the company
- Find the name of the right person
-...
#3 – how to stand out when
applying for positions
Understand the position
Not just the job title, but the components
Read between the lines of the job ads

What do you need...
What is the potential employer
looking for?
KPIs
Save money
Save time
Add value
Cost of being there
Do your research
In which year was the company established?
How many people does the company employ?
What is the core mark...
Focus on questions rather than
answers
Prepare for obvious questions
Say ‘thank you’
Work hard
It isn’t easy
Never miss an opportunity to be
awesome
Any questions tweet
@michaelchidzey
Thanks!

Michael Chidzey | Head of Digital Marketing & PR |
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Building a career in the events industry

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Michael Chidzey of Chillisauce.co.uk talks to London Metropolitan University event management students about building a career in the event industry.

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Building a career in the events industry

  1. 1. Building a career in the events industry Michael Chidzey | Head of Digital Marketing & PR |
  2. 2. Confession: I don’t organise events
  3. 3. Chillisauce
  4. 4. Sponsorship Product page: http://timwilliamson.org/
  5. 5. Participate in events Office chair race: http://blog.chillisauce.co.uk/category/chillisauce-office-chair-challenge/
  6. 6. Create interesting products Further reading: http://www.gadling.com/2012/09/29/werewolf-hunterswanted-experience-not-required/
  7. 7. Building exclusive partnerships Product page: http://hirethebigbrotherhouse.com
  8. 8. Engaging with communities News: http://www.cheddarvalleygazette.co.uk/Cheddar-make-good-staghen-capital/story-19647818-detail/story.html
  9. 9. Stunts Real Business: http://realbusiness.co.uk/article/22948-why-i-put-theboss-in-a-sandwich-board-for-days-around-london
  10. 10. Writing for relevant publications Huffington Post: http://www.huffingtonpost.com/mike-chidzey/35-waysto-enhance-your-w_b_3657599.html
  11. 11. Being in the news World Record Bra: http://worldrecordbra.com
  12. 12. Raising money for charity World Record Bra: http://worldrecordbra.com
  13. 13. Making the news Further reading: http://www.leisurestats.com/what-your-choice-oftechnology-says-about-you/
  14. 14. Plan of action #1 – what I wish I knew when I was at University
  15. 15. Plan of action #2 – how to prepare for a career in the events industry
  16. 16. Plan of action #3 – how to stand out when applying for positions
  17. 17. House rules.
  18. 18. Any questions tweet @michaelchidzey
  19. 19. #1 – what I wish I knew when I was at University
  20. 20. Build your online presence
  21. 21. Build authentic social profiles
  22. 22. Discover and share
  23. 23. Build relationships Followerwonk: http://followerwonk.com/
  24. 24. Participate in communities Boardreader: http://boardreader.com/
  25. 25. Q&As – be the expert
  26. 26. Create a blog Wordpress: http://wordpress.com/ Further reading: http://www.problogger.net/
  27. 27. Guest blog Further reading: http://www.problogger.net/
  28. 28. Write for publications
  29. 29. Write for publications
  30. 30. Build your offline presence
  31. 31. Get out and get noticed
  32. 32. Networking tips Don’t spend the entire event following the your hero around
  33. 33. Networking tips Be generous: think about how can I help this person
  34. 34. Networking tips Think quality, not quantity
  35. 35. Networking tips Dare to introduce yourself
  36. 36. Networking tips Ask for introductions
  37. 37. Networking tips Do what you say you will
  38. 38. Networking tips Connect online after the event
  39. 39. Networking tips Keep in touch, e.g. Google Alerts
  40. 40. Networking tips If somebody helps you out, acknowledge their time
  41. 41. The people around you now matter (small world)
  42. 42. Chillisauce directors met at Leeds University
  43. 43. The internship
  44. 44. Event experience management module
  45. 45. Working in a team means making everybody successful
  46. 46. Who are you competing against?
  47. 47. Who are you competing against?
  48. 48. Who are you competing against?
  49. 49. What is your thing?
  50. 50. Master skills that are in demand
  51. 51. #2 – how to prepare for a career in the events industry
  52. 52. Why do you want to work in the events industry?
  53. 53. Why do you want to work in the events industry? Make people happy Growing industry Opportunity to travel Variety of the job Creativity Development Social Fun Challenging
  54. 54. Research the sector Tip: make a note of good companies whether a job has been filled or there are no jobs
  55. 55. Ways into the event industry
  56. 56. Work experience, apprenticeships, internships & volunteering
  57. 57. Questions to ask yourself - What do you want to get out of the experience? - Talk to as many people as possible - Impress - Don’t feel owed - Can you afford it?
  58. 58. Employment
  59. 59. Job hunting methods - Industry mags - Search engines (local companies) - Recruitment agencies - Google Alerts - Lecturers - Job hunting websites
  60. 60. Create a Killer CV and cover letter Your marketing documents - Tailor to the company - Find the name of the right person - How do you think 99% of CVs are delivered? (deliver by post or hand) - Is this piece of info going to get me an interview?
  61. 61. #3 – how to stand out when applying for positions
  62. 62. Understand the position Not just the job title, but the components Read between the lines of the job ads What do you need to be passionate about?
  63. 63. What is the potential employer looking for? KPIs Save money Save time Add value Cost of being there
  64. 64. Do your research In which year was the company established? How many people does the company employ? What is the core markets? What is the product range? Who are the company’s key competitors? Take notes with you…
  65. 65. Focus on questions rather than answers
  66. 66. Prepare for obvious questions
  67. 67. Say ‘thank you’
  68. 68. Work hard
  69. 69. It isn’t easy
  70. 70. Never miss an opportunity to be awesome
  71. 71. Any questions tweet @michaelchidzey
  72. 72. Thanks! Michael Chidzey | Head of Digital Marketing & PR |

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