Orientation materials for SHRM local chapter Membership Directors.

1. 1
Membership Orientation
Charlotte Gamber, SPHR, SHRM-SCP
SD SHRM State Council Membership Director

2. Membership Basics
• SD SHRM State Council Background Information
• Terminology
• Membership Director Responsibilities
• 2016 Membership Growth and Retention Goals
• Resources
• What I wish I had Known When I Started

3. SD SHRM State Council
• Vision: To be the premier organization in South Dakota for the professional
development and advancement of Human Resources.
• Mission:
Lead Human Resources in South Dakota through:
* Human Resource expertise
* Advocacy
* Professional support
* Educational opportunities
* Networking
• Strategic Objectives:
• Develop and implement Marketing/PR Campaign
• Recruit and Retain Membership
• Lead State Conference with local chapter involvement

4. 4
t-Large Member – member of SHRM that is not a member of a local SHRM affiliate chapter
ocal Member Only (LMO) – member of local SHRM affiliate chapter but not of SHRM
00% Chapter – SHRM affiliate chapter comprised of only SHRM members
on-100% Chapter – SHRM affiliate chapter comprised of SHRM members and LMO’s
atellite Chapter – Extension of chapter which allows a small group of members to meet in either
separate or combined meetings. This partnership may be used due when distance is a factor.
Terminology

5. 5
SHRM TERMS
hapter Financial Support Payment (CFSP) – SHRM returns a portion of SHRM membership
dues to chapters based on number of SHRM members coded to the chapter
• $25 per year per SHRM member for 100% chapters paid 4 times per year
• $10 per year per SHRM member for non-100% paid twice per year
ulti-member – member of SHRM that maintains membership in multiple SHRM affiliate
chapters. Primary chapter affiliation is with another SHRM affiliate chapter. A chapter
would receive credit for chapter affiliation purposes for multi-members but not for CFSP.
rimary member– multi-member that designates one chapter as their primary chapter (this
chapter receives CFSP)
olunteer Leader Resource Center (VLRC) – section of SHRM website consisting of variety of
resources for volunteer leaders

6. • SHRM Affiliate Program For Excellence (SHAPE) - comprised of planning
workbook and on-line year-end report. Outlines requirements to measure
chapter/state alignment and engagement with SHRM’s overall objectives.
Ensures a stronger connection with SHRM from a business perspective.
Membership initiative required.
• Deadlines:
• Chapters – 1/31
• State Councils – 3/31

7. State Membership Director Responsibilities
• Provide leadership to chapter membership directors in all areas of membership
responsibility
• Assure chapter membership directors have access to resources for membership
recruitment and retention
• Track and report to state council statewide and chapter membership growth and
other relevant membership data
• Actively engage chapter membership directors through forums (i.e. conference
calls, meetings) to discuss membership issues and share successful
recruiting/retention practices
• Serve as resource for chapters struggling to meet minimum standards in SHRM
membership
• Engage SHRM at-large members in the state and create awareness of chapters

8. Chapter Membership Director Responsibilities
• Maintain members’ information within the membership database
• Attend monthly membership and board of directors meetings
• Participate in the development and implementation of short-term and long-term
strategic planning for the chapter
• Set Membership Initiatives for upcoming year, track and report
• Participate in Membership CLA calls
• Come up with new ideas for Membership and provide ideas for other Membership
Directors
• Coordinate the annual Membership audit process

9. 2016 Requirements
Star: 0% - 2.9% Growth
Superstar: 3+% Growth
Growth over 12/31/15 SHRM membership

10. Membership Star/Superstar Recognition Program
Based on growth of professional SHRM members primarily
coded to the chapter in the SHRM database
Does not include:
• student SHRM members
• multi-members
• expired SHRM members
• SHRM members that are members of your chapter, but
are not appropriately coded to the chapter

11. Volunteer Leader Resource Center
Let’s take a look!
http://
www.shrm.org/communities/volunteerresources/page
Resources

12. Resources
• Located within VLRC
• Tips, Tools and Techniques for growing and
retaining your membership
• Tapping Into Experience
• SHRM Chapter Operations Survey
• Webinars/Webcasts
• Sample Forms
• Grow Your Chapter Guide
• Rock Your Chapter

13. SHRM In-Chapter Monthly Membership Report

14. SHRM In-Chapter Monthly Membership Report

15. • One-time use only
• Electronic file
• Mailed/e-mailed upon request
• Statewide list available to state councils
• At-large members in chapter’s zip-code range available to
chapters
Mailing Addresses of SHRM At-Large Members

16. E-mail Communication with At-Large Members via SHRM
• Available to state councils, 100% chapters and Super Mega chapters
• You provide the text (no graphics or attachments), SHRM does the e-blast
• Guidelines available on VLRC
State Council At-large E-blasts
• Two per quarter to encourage chapter membership and/or promote awareness of
the state council’s existence & activities
• On-line request form and guidelines available on VLRC
Other Resources

17. • Brochures
• SHRM Membership Benefits Brochure
• “What’s in it for Me” Brochure - Compares value of
belonging to both a local chapter and SHRM
• “What’s in it for Your Organization” Brochure
• Request through Regional Administrator
• Regional Team
• State Council
• Membership Director of State Council
• Field Services Director
• Regional Administrator
Other Resources

18. What I Wish I’d Known When I Started
• Set Membership Initiatives each year and strive to reach them
• Participate in CLA Calls and Volunteer Leader Webinars
• Don’t be afraid to think outside the box and get creative
• If you want to know why your members join or participate, the
easiest way to find out is to ask…survey your members!
• Hold a Membership Planning Meeting each year
• Divide the role up, don’t feel like you need to do everything
yourself
• Call others who are doing well: state or local membership directors,
members of the state council or other state councils, your SHRM
team
• Share ideas…chances are if you are having a problem, someone else
is too or already has

19. Questions or Comments?
Charlotte Gamber, SPHR, SHRM-SCP
South Dakota State Council Membership Director
Charlotte.gamber@spartanmotors.com