1
Rotary International
Membership
District 5630 Membership Seminar
2
Rotary International
Membership
Outline:
Question
How are “we” doing with membership in
Rotary
Retention
A “Younger Rota...
3
Rotary International
Membership
Question
Is Rotary a business?
4
Rotary International
Membership
If we are a business…..
What business are we in ?
5
Rotary International
Membership
If we are a business…..
What is our Purpose / Goal / Mission ?
6
Rotary International
Membership
How are “we” doing with Rotary Membership ?
As of July 1, 2009 – 33,548 Clubs – 1,223,80...
7
Rotary International
Membership
33,548 Clubs – 1,223,807 Rotarians
8
Rotary International
Membership
How is Rotary growing (or staying even) ?
More Rotary clubs and less members per
Rotary ...
9
Rotary International
Membership
Approx.
424,000
Approx.
403,000
10
Rotary International
Membership
Less than
1/3 of Rotary
Membership
11
Rotary International
Membership
Club Member Demographics
Rotary Worldwide
12
Rotary International
Membership
13
Rotary International
Membership
Approx.
1,391
Approx.
1,339
14
Rotary International
Membership
Retention…..
“The high turnover rate in existing clubs is the
most pressing membership ...
15
Rotary International
Membership
Retention…..
Why do you stay with your club?
16
Rotary International
Membership
Retention…..
Why do you stay with your club?
The opportunity to serve others:
Local Com...
17
Rotary International
Membership
Another Question
Can anyone NOT name the Rotarian that
invited you to join Rotary?
18
Rotary International
Membership
We were all given a very special gift…..
We were given the “Gift of Rotary”
19
Rotary International
Membership
Retention
Percent of Membership (years in Rotary):
Less that 1 year 10%
1 – 2 years 14%...
20
Rotary International
Membership
Retention…..
Area of Rotary Existing
Member
Retention Rate
New Member
Retention Rate
% ...
21
Rotary International
Membership
Retention…..
Most Members Leave Rotary……
“Because they don’t know what they don’t
know ...
22
Rotary International
Membership
Retention – Seven Steps:
 Identifying well – qualified members
 Introducing prospecti...
23
Rotary International
Membership
A “younger Rotary”
24
Rotary International
Membership
A “younger Rotary”
Percent of Membership:
June 30
2009 2006
Age < 30 2% 1%
Age 30 – 39 ...
25
Rotary International
Membership
A “younger Rotary”
I would like for you to meet someone…..
26
Rotary International
Membership
A “younger Rotary”
Why do Young Adults not want to join our
Rotary Club?
27
Rotary International
Membership
It is not convenient
Don’t have the time
High cost of membership
Don’t like to “meet”…....
28
Rotary International
Membership
Does all of Rotary have to change ?
How do we “add value” to our
future generations ?
29
Rotary International
Membership
Another Question…..
Why did General Motors Fail?
30
Rotary International
Membership
So what is a possible answer?
Community Based Rotaract Clubs
Rotary-sponsored service c...
31
Rotary International
Membership
So what is another possible answer?
New Generation Rotary Clubs
32
Rotary International
Membership
How about another possible answer?
E-Clubs
34
Rotary International
Membership
Membership Resources
35
Rotary International
Membership
Comments or Questions
Thank you for your GREAT participation !
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Rotary District 5320 Membership Seminar

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Powerpoint presentation by Greg Podd, PDG, presented to Rotary District 5320 in May 2010.

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Rotary District 5320 Membership Seminar

  1. 1. 1 Rotary International Membership District 5630 Membership Seminar
  2. 2. 2 Rotary International Membership Outline: Question How are “we” doing with membership in Rotary Retention A “Younger Rotary” Resources Comments and Questions
  3. 3. 3 Rotary International Membership Question Is Rotary a business?
  4. 4. 4 Rotary International Membership If we are a business….. What business are we in ?
  5. 5. 5 Rotary International Membership If we are a business….. What is our Purpose / Goal / Mission ?
  6. 6. 6 Rotary International Membership How are “we” doing with Rotary Membership ? As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members
  7. 7. 7 Rotary International Membership 33,548 Clubs – 1,223,807 Rotarians
  8. 8. 8 Rotary International Membership How is Rotary growing (or staying even) ? More Rotary clubs and less members per Rotary club As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members As of July 1, 2004 – 31,925 Clubs – 1,231,276 Members Net new clubs 1,623 Clubs
  9. 9. 9 Rotary International Membership Approx. 424,000 Approx. 403,000
  10. 10. 10 Rotary International Membership Less than 1/3 of Rotary Membership
  11. 11. 11 Rotary International Membership Club Member Demographics Rotary Worldwide
  12. 12. 12 Rotary International Membership
  13. 13. 13 Rotary International Membership Approx. 1,391 Approx. 1,339
  14. 14. 14 Rotary International Membership Retention….. “The high turnover rate in existing clubs is the most pressing membership issues facing Rotary today”
  15. 15. 15 Rotary International Membership Retention….. Why do you stay with your club?
  16. 16. 16 Rotary International Membership Retention….. Why do you stay with your club? The opportunity to serve others: Local Community International Fellowship / Fun GREAT programs (Educational)
  17. 17. 17 Rotary International Membership Another Question Can anyone NOT name the Rotarian that invited you to join Rotary?
  18. 18. 18 Rotary International Membership We were all given a very special gift….. We were given the “Gift of Rotary”
  19. 19. 19 Rotary International Membership Retention Percent of Membership (years in Rotary): Less that 1 year 10% 1 – 2 years 14% 3 – 5 years 17% 6 – 10 years 19% 10 years or more 40% 41% have been a Rotarian for less than 5 years!
  20. 20. 20 Rotary International Membership Retention….. Area of Rotary Existing Member Retention Rate New Member Retention Rate % Terminated with < 3 years of membership Rotary Worldwide 73% 78% 50% North America 70% 73% 50%
  21. 21. 21 Rotary International Membership Retention….. Most Members Leave Rotary…… “Because they don’t know what they don’t know about the organization they joined”
  22. 22. 22 Rotary International Membership Retention – Seven Steps:  Identifying well – qualified members  Introducing prospective members to Rotary by informing them about RI programs and the club’s service efforts  Inviting prospective members to become club members  Inducting new members in a dignified and meaningful manner  Educating new members with a formal orientation program  Quickly involving new members in club committees, activities, fundraisers, board meetings, weekly club meetings, and social activities  Educating members on a continual basis through a formal continuing education program
  23. 23. 23 Rotary International Membership A “younger Rotary”
  24. 24. 24 Rotary International Membership A “younger Rotary” Percent of Membership: June 30 2009 2006 Age < 30 2% 1% Age 30 – 39 9% 10% Age 40 – 49 19% 23% Age 50 – 59 30% 30% Age 60 – 69 24% 22% Age 70 + 16% 14% 70% are over 50!
  25. 25. 25 Rotary International Membership A “younger Rotary” I would like for you to meet someone…..
  26. 26. 26 Rotary International Membership A “younger Rotary” Why do Young Adults not want to join our Rotary Club?
  27. 27. 27 Rotary International Membership It is not convenient Don’t have the time High cost of membership Don’t like to “meet”….. I would rather be “hanging” Different ways to communicate Involved for educational and networking reasons Global thinking
  28. 28. 28 Rotary International Membership Does all of Rotary have to change ? How do we “add value” to our future generations ?
  29. 29. 29 Rotary International Membership Another Question….. Why did General Motors Fail?
  30. 30. 30 Rotary International Membership So what is a possible answer? Community Based Rotaract Clubs Rotary-sponsored service club for young men and women ages 18 to 30.
  31. 31. 31 Rotary International Membership So what is another possible answer? New Generation Rotary Clubs
  32. 32. 32 Rotary International Membership How about another possible answer? E-Clubs
  33. 33. 34 Rotary International Membership Membership Resources
  34. 34. 35 Rotary International Membership Comments or Questions Thank you for your GREAT participation !

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