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Service Aims  It is commonly known that students are one of the most unhealthy demographics in the consumer market.  Students are often known to be eating meals at unusual hours and often don’t have time to cook, leading to unhealthy habits via junk food and takeaways. Canteen aims to provide students with an alternative  way to access healthy food  at convenient times via our vending machines.
Research Student lifestyle. Why there’s a problem. Junk food. What food they want. No options on healthy food .
Research First year self-catering students showed that university lifestyle tends to lead to an increased consumption of fast foods. Dr Annandale commented: “It isn’t just a question of knowledge, as many students are aware of what constitutes a healthy diet. It is the social context in which students live that pushes them towards a lifestyle that might be unhealthy.”  
Concept Vending machine which has good healthy food Local produce  Made by student who are employed  Website and mobile app
Persona Rob – Student – 20 – 1st year undergraduate.
Marketing
Marketing
Hunger starts
Food search
Destination
Using the machine .
Collection
Consuming the meal
Returning the pot/recycling
Stakeholder Benefits  Student  Consumer Student Employee UWE Local Farmers
Potential Effects Roll out over other universities Mobile service for business
Service summary Our service is an alternative to fast food aimed at students, providing a quick and convenient meal 24 hours a day, 7 days a week.
Canteen

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Canteen

  • 1.
  • 2. Service Aims It is commonly known that students are one of the most unhealthy demographics in the consumer market. Students are often known to be eating meals at unusual hours and often don’t have time to cook, leading to unhealthy habits via junk food and takeaways. Canteen aims to provide students with an alternative way to access healthy food at convenient times via our vending machines.
  • 3. Research Student lifestyle. Why there’s a problem. Junk food. What food they want. No options on healthy food .
  • 4. Research First year self-catering students showed that university lifestyle tends to lead to an increased consumption of fast foods. Dr Annandale commented: “It isn’t just a question of knowledge, as many students are aware of what constitutes a healthy diet. It is the social context in which students live that pushes them towards a lifestyle that might be unhealthy.”  
  • 5. Concept Vending machine which has good healthy food Local produce Made by student who are employed Website and mobile app
  • 6. Persona Rob – Student – 20 – 1st year undergraduate.
  • 11.
  • 12.
  • 13.
  • 14.
  • 17.
  • 18.
  • 22. Stakeholder Benefits Student Consumer Student Employee UWE Local Farmers
  • 23. Potential Effects Roll out over other universities Mobile service for business
  • 24. Service summary Our service is an alternative to fast food aimed at students, providing a quick and convenient meal 24 hours a day, 7 days a week.