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Cafeteria Food.ppt

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Cafeteria Food.ppt

  1. 1. FINAL REPORT – AUGUST 2011 CAFETERIA FOOD Project Team Christina Porko Peter Touros
  2. 2. © 2011 2
  3. 3. Business Issue• Cafeteria food is expensive and unhealthy• The options for lunch served in the cafeterias are not popular and are not attracting students• The food companies selling to high school cafeterias came to our marketing company to find out w h a t t h e y s h o u l d s a y a n d s e l l & h o w t o s e ll it t o in o r d e r t o in c r e a s e p r o d u c t c o n s u m p t io n © 2011 3
  4. 4. There are three unique segments N t iois u itnt r sOpen minded eaters 20% 45% B et s ig a r e 35% © 2011 4
  5. 5. Open Big Total Nutritionists Sorted by Total Sample : Highlighted >+9 winners & <-9 losers minded Eaters Sample eaters BASE SIZE: 100 45 20 35 CONSTANT: 27 20 32 33Buffet style lunches served to satisfy all appetites 15 20 -1 18Pizza, pasta and salads day 13 11 9 18$5 foot long sandwiches available to save you a few dollars today 13 15 6 14Fresh fruit grown from local farms to support the local community 13 16 29 -0Salad bar always available 13 12 8 16Get an additional side for just a quarter more 11 9 18 10Fried chicken always available -0 3 -18 6Free can of soda included with purchase of meal $6 or more -0 8 -11 -4Only 550 calories per burger/burrito -1 8 3 -16One 2 ounce organic burger slider $4 -5 -3 3 -11Serving deep fried foods everyday to satisfy all your cravings -5 0 -20 -4Only vegan food served today -15 -26 6 -11 © 2011 5
  6. 6. Open Minded Eaters Likes Getting the Most  Food for their dollarInterested in Buffet style lunchesWanted Variety In their lunches  © 2011 6
  7. 7. B ig E a t e r sL ik e s -The More Food The Better! -Only wanted big portions of everything © 2011 7
  8. 8. B ig E a te rs D is lik e s -Organic Food-Small Portions -Anything Vegan © 2011 8
  9. 9. N u t r it io n is t s L ik e s -Organic Foods -Fresh Foods from local farms © 2011 9
  10. 10. N u t r it io n is t s d is lik e s -Any Fried Foods -Sugar filled drinks -All food with high fructose corn syrup and hydrogenated oils © 2011 10
  11. 11. 11 © 2011 11

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